| Title | Glitch |
| Agency | Iris |
| Campaign | Glitch |
| Advertiser | adidas |
| Brand | adidas |
| Posted | May 2017 |
| Business Sector | Shoes |
| Story | Forget everything you know about the process of launching a product. Your standard football boot launch has been rolled out a million times. For GLITCH, we broke that pattern. From fostering the GLITCH community pre-launch, to partnering with London players rather than hero assets to create content, we've established the brand from the ground-up. GLITCH boots are available only via the exclusive app, unlocked by community invite codes. Consumers can then order their Starter Pack (a one-off three product offering), receive it within 4-hrs in the London area and play in the boots the same day - and if they're not convinced, they can return them with 14 days, worn, and get a full refund. In a start to finish collaboration with adidas, we completely transformed our approach to launching a new product – helping to build a startup within adidas with the edgy adaptability of the product itself. The campaign went live on the 9th November 2016. Results coming soon! |
| Media Type | Case Study |
| Length |
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