Title | Dodge the Bullet |
Agency | Zulu Alpha Kilo |
Campaign | Dodge the Bullet |
Advertiser | Coalition for Gun Control |
Brand | Coalition for Gun Control |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Others |
Story | Gun violence is rising in Toronto, but shootings often go unnoticed until tragedy hits too close to home. To shock complacent Torontonians into action, a web-app, called Dodge the Bullet, was created showing users the distance between their location and the closest shooting. Results are shareable and a call to action urges Canadians to sign a petition to ban handguns across the country. |
Media Type | Digital |
Length | |
Advertising Agency | Zulu Alpha Kilo |