TitleDodge the Bullet
Agency
Campaign Dodge the Bullet
Advertiser Coalition for Gun Control
Brand Coalition for Gun Control
Date of First Broadcast/Publication 2019 / 6
Business Sector Others
Story Gun violence is rising in Toronto, but shootings often go unnoticed until tragedy hits too close to home. To shock complacent Torontonians into action, a web-app, called Dodge the Bullet, was created showing users the distance between their location and the closest shooting. Results are shareable and a call to action urges Canadians to sign a petition to ban handguns across the country.
Media Type Digital
Length
Advertising Agency

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