TitleThis Is Sean Hill’s Brain
Campaign This is Sean Hill’s brain.
Advertiser CAMH, Centre for Addiction and Mental Health
Brand CAMH, Centre for Addiction and Mental Health
Date of First Broadcast/Publication 2019 / 5
Business Sector Others
Story The Krembil Centre at CAMH studies mental health with an unprecedented, AI-led approach. To connect with potential donors interested in tech, Scientific Director Dr. Sean Hill introduced himself personally – by sending them a scan of his own brain. The art prints were delivered with a book that used Sean as an example for the ways each new brain analyzed can advance mental health research and help reach the goal of personalized medicine.
Media Type Case Study

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