| Title | Ignite Your Senses |
| Agency | Zulu Alpha Kilo |
| Campaign | Ignite Your Senses |
| Advertiser | Subaru Corporation |
| Brand | Subaru BRZ |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Sport Cars |
| Philosophy | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
| Media Type | Digital |
| Length | |
| Colorization | Alter Ego |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Wain Choi |
| Creative Director/ art director | Kevin Sato |
| Creative Director, Copywriter | Vinay Parmar |
| Art Director | Randy De Melo |
| Art Director | Mirani Bhatt |
| Copywriter | Karishma Wadia |
| Copywriter | Ryan Kukec |
| Head of Design | Stephanie Yung |
| Designer | Rasna Jaswal |
| Designer | Kevin Sato |
| Account Management Team | David Tremblay |
| Account Management Team | Corina Wilkes |
| Account Management Team | Maura Kelly |
| Account Management Team | Hayley Blackmore |
| Account Management Team | Robin Scott |
| Strategy Team | Heather Segal |
| Strategy Team | Carly Miller |
| Strategy Team | Shaunagh Farrelly |
| Head of Digital | Sean Bell |
| Advertising Manager | Don Durst |
| Advertising Manager | Cynthia Bouris |
| Advertising Manager | Gary Sappleton |
| Advertising Manager | Curtis Lang |
| Production Company | Asymetric Media Ltd. |
| Director | Kacper Larski |
| Director of Photography (DOP) | Jeremy Snell |
| Post Production | Zulubot |
| Producer | Christine Taranco |
| Producer | Tom Evans |
| Producer | Adam Palmer |
| Producer | Sarah Dayus |
| Producer | Laura Dubcovsky |
| Producer | Tim Winchester |
| Producer | Ola Stodulska |
| Producer | Jason Pearson |
| Producer | Colleen Allen |
| Interactive producer | Ece Inan |
| Lead AR Artist | Andrew Martin |
| Developer | Jake Edwards |
| Developer | Gillian Black |
| 3D Studio | Studio Soup Limited |
| Colorist | Connor Fischer |
| Music & Sound Design | SNDWRX |
| Audio Engineer | Noah Mroueh |
| Editor | Jessie Posthumus |
| Editor / VFX Artist | Felipe Chaparro |
| VFX Artist | Dan Margules |
| Motion Graphics Artist | Cecilia Bernasch |
| Photographer | Patrick Tomasso |
| Web Developer | Ariana Emond |
| Web Developer | Kyle Collins |
| Retoucher | Nabil Elsaadi |
| Retoucher | Jim Tinios |
| Retoucher | Mila Lukezich |
| Studio Director | James Graham |
| Studio Artist | Jeanette Downes |
| Studio Artist | Mila Lukezich |
| Studio Artist | Jenny McCracken |
| Bottle | Pepper North Artisan Foods |