| Title | Black XS film (International) |
| Brief | Strumming a guitar, strolling the sunlit streets, admiring the city from a rooftop at night, even getting chased by a cop. Wear Paco Rabanne Black XS fragrance and you may enjoy a hipster California lifestyle like these two. But we can’t promise anything. |
| Agency | Rosbeef! |
| Campaign | Black XS Paco Rabanne |
| Advertiser | PUIG |
| Brand | Paco Rabanne Parfums |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Fragrances, Perfumes & Toilet Waters |
| Story | Paco Rabanne confie à Rosbeef! le relancement de la communication internationale 360° de Black XS. Pour cette nouvelle prise de parole des parfums Black XS, Paco Rabanne et Rosbeef! vous invitent à voyager dans la ville de toutes les libertés : Los Angeles. Nouveau storytelling, nouvelle stratégie digitale (social media et social CRM) avec des contenus exclusifs, OOH et un film TV diffusé à partir de samedi 2 avril. * Cette campagne est également déployée à l'international : Royaume-Uni, Espagne et plusieurs pays d'Amérique Latine. |
| Media Type | Television |
| Length | |
| Market | United Kingdom, Spain |
| Soundtrack | Music : Tear Council « Anywhere » & Matt Van Schie |
| Account Director | VANIA HALILHODZIC |
| Account Executive | LUCILE BLOCK DE FRIBERG |
| Head of creatives | Frans McCABE |
| Head of strategy | Antoine David |
| Art Supervisor | MELODY HARY |
| Art Director | Paul Viollet |
| Head of social web | XAVIER DELELIS-FANIEN |
| Social Media Strategist | MICHAEL GAYET |
| Digital Project Manager | MARC MINART |
| Director | Irina Dakeva |
| Photographer | LARSEN SOTELO |
| Photographer | NICOLAS ARCAY BERMEJO (GALLAGAN) |
| Réalisateur films digitaux | Pablo Camp |
| Director of Photography (DOP) | Jackson Hunt |
| Producer | Aurélie Chevalier |
| Producer | Yann Girard |