Insights from Critical Mass

Where home décor is concerned, most ads, blogs, and social posts present us with an edited, art-directed vision of domestic life – not life itself. So, there’s a bit of friction between reality and the manufactured lifestyle that most brands are trying to sell. That’s why it was so refreshi… read more

Not unlike the promises made by Procter & Gamble’s Marc Pritchard last year, Unilever’s Keith Weed recently revealed the company’s plans to ensure its advertising content and partners make a positive impact on  society. The effort is important and immensely robust coming from someone th… read more

Dianne Wilkins is the CEO of Critical Mass - a global digital experience design agency. She is also a talent magnet, drawing people to her with her openness and her commitment to their success. She is also a survivor. We talked about her willingness to jump in, the tragedy that changed her … read more

Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent. According to a statement, Laboy will be a member of the Omnicom agency’s global executive team, and is tasked to… read more

For just about everyone, 2017 was a tumultuous year. But, right on schedule, a new year has arrived and with it a chance to look both backward and forward. The very phrase “backward and forward” probably brings to mind the yearly ritual of recapping and prognosticating. We all end up doing … read more