Critical Mass Insights

Brands should explore ways of adding something valuable to peoples’ lives. read more

Agency appoints Andrea Lennon as President and Sara Anhorn as Chief Talent Officer in addition to 13 promotions to the executive team read more

Critical Mass continues to be flexible and trusting in our employees to be productive, responsive, and respectful of one another. read more

Creativity and the ability to see a clear path forward is essential. You have to be equal parts negotiator and mediator and, of course have a keen eye for detail. read more

Critical Mass' Andrea Lennon on the value in learning how to stop and take that deep, reflective breath read more

With over 17 years of experience in developing software, architecting solutions, and managing technical projects, Phaedra is a subject matter expert in speaking engagements, industry events, and thought leadership ideas and publications. read more

When it came time to work from home, we were prepared in terms of IT, processes, and culture. read more

It’s a journey that will take time and people must be made uncomfortable if we have any hope of killing bias at its root. read more

But when it comes to empathizing with the everyday consumer, nothing beats spending time with them in person. read more

Calgary attracts folks looking beyond the New York or San Francisco scenes. read more