Press Releases - Pereira & O\'Dell - Adforum.com https://www.adforum.com/agency/6669913/press-releases/rss Pereira & O'Dell Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Timberland "Made To Flex" Killington Collection https://www.adforum.com/agency/6669913/press-releases/65805/timberland-made-to-flex-killington-collection https://www.adforum.com/agency/6669913/press-releases/65805/timberland-made-to-flex-killington-collection Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex™ comfort system that delivers underfoot support, independent suspension and greater flexibility. The Killington collection allows you to experience extreme comfort and movement in any path you take.

The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree. 

The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.

“I’m used to dancing in Timberlands, they’re flexible and comfortable. Flexibility means creativity, openness and well-being,” said dancer/choreographer, Loic Mabanza (a.k.a., "SPEEDYLEGZ ")

Dubbed the “sneakerboot”, Timberland’s Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.

#MadeToFlex 

Pereira & O’Dell / New York:
Dave Arnold, Executive Creative Director
Juan Leguizamon, Creative Director
Jake Dubs, Creative Director
Gary Lee, Art Director
Maya Renz, Art Director
Tennille Teague, Head of Content Production, NY
Peter Ostella, Producer
Rhea Phipps, Associate Producer
Cory Berger, Managing Director
Steve Scutellaro, Group Account Director
Andy Chang, Account Executive

Production Company: White Label, NY
Director: Andrew Margetson
DOP: Tristan Sheridan
Producer: Ellen Jacobson-Clark

Editorial: Final Cut NY
Editor: Michael Dart Wadsworth
Executive Producer: Sarah Roebuck
Head of Production/Producer: Jen Sienkwicz
Producer: Lena Lobel
Assistant Editor: Sophie Solomon-O’Connell

Postproduction Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
VFX Artist: Eric Gelgand
VFX Producer: Kyra Hendricks
VFX Producer: Alek Rost

Music: Alphabet Tree
Composer: Yuri Rybak

Audio Company: Significant Others
Sound Engineer: T. Terressa Tate
Audio Producer: Kyra Hendricks

Color Company: Color Collective
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara 

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2017-08-07 00:00:00
Realtor.com® Launches "Own Home" National Brand Campaign Starring Actress Elizabeth Banks https://www.adforum.com/agency/6669913/press-releases/64436/realtor-com-launches-own-home-national-brand-campaign-starring-actress-elizabeth-banks https://www.adforum.com/agency/6669913/press-releases/64436/realtor-com-launches-own-home-national-brand-campaign-starring-actress-elizabeth-banks Banks returns for third year as brand spokesperson bringing to life the home search experience

with humor

Realtor.com® launched its new marketing campaign, "Own Home." Emmy-nominated actress, producer and director Elizabeth Banks returns as the brand's spokesperson for a third year, with witty TV ads, interactive digital video experiences and social integrations that showcase realtor.com® as the most trusted and comprehensive source of real estate information. Realtor.com® is operated by News subsidiary Move, Inc., a leading provider of online real estate services.

The new campaign humorously demonstrates the struggle of searching for a home without realtor.com® and missing out on the home of your dreams by featuring "not-yous" realtor.com/NotYou. According to the Urban Dictionary, a not-you is a person who likes what you like and wants what you want.

WATCH CAMPAIGN LAUNCH VIDEO - https://youtu.be/qakkdiPGez8

"Odds are, your dream home is also someone else's dream home," said Nate Johnson, CMO at realtor.com®. "We illustrate the competitive nature of searching for the perfect home throughout the new campaign in a series of hilarious vignettes with Elizabeth Banks. With more for-sale listings than our competition, updated in real time, realtor.com® gives users a competitive edge over 'not-yous.'"

The spots feature Banks celebrating with users who recently moved into their perfect home, while similarly attired and coiffed 'not-yous' appear through the stories, frustrated by what could have been. The campaign underscores the benefit of realtor.com® being the most comprehensive source of for-sale real estate listings, updated every 15 minutes.

Created by Pereira & O'Dell New York, with Andrew Strickman, realtor.com® head of brand and chief creative, the "Own Home" campaign features six TV spots. The brand also will debut an interactive digital video series offering a cathartic release for "not-yous" feeling frustrated, depressed, mad or annoyed for having lost their dream home. Banks will scream into a pillow, seek solace in cute animals, sing a sad song poorly and more to help people move on after missing out on the home of their dreams. In addition, the campaign will expand to Facebook and Instagram, with a twist on the traditional housewarming gift. Users can congratulate new homeowners with laughable 'welcome to the neighborhood' gifs of Banks.

The TV campaign debuted the week of April 3 with a unique, cinematic 60-second launch spot on CBS and HGTV and will run across major broadcast networks and cable channels, including Bravo, DIY, TBS, TNT, USA and others. The social executions will begin to rollout in May with the digital video series featuring Banks going live in July.

The "Own Home" campaign builds on the success of past realtor.com® campaigns, with consumer awareness at an all-time high for the brand. Since launching its first award-winning campaign with Banks in May 2015, the company continues to shoot past industry benchmarks of audience growth, ad recall and brand linkage.

To view the realtor.com® ad spots, please visit: realtor.com/NotYou

Agency: Pereira & O'Dell, New York
Executive Creative Director: Dave Arnold
Creative Directors: Jake Dubs, Sara Worthington
Copywriter: Nate Mayer
Art Director: Lily Fu
Head of Content Production, New York: Tennille Teague
Associate Producer: Rhea Phipps
Managing Director: Cory Berger
Group Account Director: Mona Gonzalez
Account Supervisor: Rosie Boskett
Account Executive: Whitney Swain
Brand Strategy Director: RG Logan
Strategist: Kira Loretto
Associate Communication Strategy Director: Ashley Wells
Senior Communications Strategist: Charley Cobbin
Senior Communications Strategist: Breanne Brock
Communications Strategist: Daniel Hackett
Business Affairs Director: Russ Nadler
Business Affairs Coordinator: Christina Hadly

Production Company: Radical Media
Director: Steve Miller
Executive Producer: Jim Bouvet
Line Producer: Mala Vasan
Editing Company: Arcade
Editors: Jeff Ferruzzo, Dave Anderson, Ali Mao
Assistant Editor: Jeff Lopus
Executive Producer: Sila Soyer
Producer: Lauren Cancelosi
Animators: Scott Pallo & Riccardo Sinti
Color Company: MPC
Colorist: James Tillett
Flame Artist: Seif Boutella

Audio Company: Heard City
Engineer: Phil Loeb

Music: Squeaky Clean
Producer: Christine Bilich
Creative Director: Rob Barbato
Composer: Paul Hammer 

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2017-04-11 00:00:00
Memorial Sloan Kettering Shares Patient Stories with “Science Saves” https://www.adforum.com/agency/6669913/press-releases/61933/memorial-sloan-kettering-shares-patient-stories-with-science-saves https://www.adforum.com/agency/6669913/press-releases/61933/memorial-sloan-kettering-shares-patient-stories-with-science-saves NEW YORK, NY, October, 20, 2016 -- Pereira & O’Dell NY and Memorial Sloan Kettering Cancer Center reunite with renowned documentarian David Gelb to share patient stories of Carl and Sue in its continuation of the “Science Saves” campaign - mskcc.org/morescience.

WATCH VIDEO: https://youtu.be/z_dlicog5C8

MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey.

Carl and Sue

Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin.

When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable.

Learn more about Carl’s story - https://youtu.be/z_dlicog5C8

Born and raised in New Jersey, Sue Bruno never met a challenge she couldn’t overcome. As a wife, mother of adult twin daughters, and the managing director of a large local business, Sue was the glue that held her family and workplace together. Then doctors discovered a large tumor in her kidney. Since Sue was born with only one functional kidney, kidney cancer was an extremely dire diagnosis. She was told by several area hospitals that having the organ removed — and spending the rest of her life on dialysis — offered her the best chance of survival. But for a woman as active as Sue, dialysis was unthinkable. So she went to Memorial Sloan Kettering for a second opinion.

Learn about Sue’s story – https://youtu.be/MNLfsY-xujY

The campaign seeks to reinforce MSK as a preeminent leader in cancer care, treatment, by way of unique patient stories as a vehicle for changing the way people see, talk about, and understand cancer.

# # #

About Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering is the world’s oldest and largest private cancer center, home to more than 13,000 physicians, scientists, nurses, and staff united by a relentless dedication to conquering cancer. As an independent institution, MSK combines 130 years of research and clinical leadership with the freedom to provide highly individualized, exceptional care to each patient. And MSK’s always-evolving educational programs continue to train new leaders in the field, here and around the world. For more information, go to www.mskcc.org.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in New York and San Francisco that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Among the Pereira & O’Dell client roster are, Memorial Sloan Kettering Cancer Center, Realtor.com, Fox Sports 1, Madison Square Entertainment and Timberland. 

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2016-10-20 00:00:00
Pereira & O'Dell New York Wins Gold for Memorial Sloan Kettering at Modern Healthcare IMPACT Awards https://www.adforum.com/agency/6669913/press-releases/51698/pereira-odell-new-york-wins-gold-for-memorial-sloan-kettering-at-modern-healthcare-impact-awards https://www.adforum.com/agency/6669913/press-releases/51698/pereira-odell-new-york-wins-gold-for-memorial-sloan-kettering-at-modern-healthcare-impact-awards

October 30, CHICAGO, IL -- Pereira & O'Dell's campaign for Memorial Sloan Kettering Cancer Center, titled "More Science, Less Fear", received GOLD in the video category at last night's IMPACT awards hosted by Modern Health Care Magazine and Advertising Age.

In Modern Healthcare's review of the campaign, the magazine states: 

"More Science. Less Fear." has a singular focus--cancer--and aims to illustrate the impact of Memorial Sloan Kettering's community of more than 13,000 caregivers and scientists. Gone are somber patient testimonials, replaced by words and uplifting elements that address the fears surrounding cancer while highlighting advancements in care and research. 

The winning work can be viewed via Modern Healthcare's website at http://www.modernhealthcare.com/community/impact-awards/2015/3374168/video/ 

The Healthcare Marketing IMPACT Awards celebrate the exciting work being done to create and implement ethical messaging in healthcare. The awards recognize the industry's best advertising, marketing, promotional and communications campaigns across all media platforms. They spotlight work that advances the mission of provider, insurer, pharmaceutical and supplier organizations as well as educational and advocacy groups in their efforts to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment. 

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2015-10-30 00:00:00
Realtor.com® Premieres Exclusive Digital Video Series with Actress Elizabeth Banks Targeting First-Time Home Buyers https://www.adforum.com/agency/6669913/press-releases/48005/realtor-com-premieres-exclusive-digital-video-series-with-actress-elizabeth-banks-targeting-first-time-home-buyers https://www.adforum.com/agency/6669913/press-releases/48005/realtor-com-premieres-exclusive-digital-video-series-with-actress-elizabeth-banks-targeting-first-time-home-buyers

Fred Savage directs series that helps first-timers through the home-buying process

SAN JOSE, Calif., July 8, 2015 – Realtor.com®, a leading provider of online real estate services operated by News Corp [Nasdaq: NWS, NWSA] subsidiary Move, Inc., today announced the launch of a five-episode digital video series created to provide first-time home buyers with practical and entertainingly delivered advice on the start-to-finish stages of the purchase cycle. The original series is part of a broad marketing campaign realtor.com® launched in May and comes at a time when millennial sentiment about buying a home has seen a significant increase.


The webisodes, which feature Emmy-nominated actress, producer and director Elizabeth Banks, and are directed by Emmy and Golden Globe-nominated actor, producer and director Fred Savage, will be promoted across a range of digital platforms and publishers including AOL, Curbed, Facebook, Google, HGTV, Hulu, Reddit and Yahoo, among others. All of the media will drive consumers back to realtor.com® to consume the entire series.


“We want everyone to think of realtor.com® as the best real-time resource to help them make the most informed real estate decisions,” said Andrew Strickman, Move’s head of brand and chief creative. “Our knowledge that many buyers turn to the Web first for help navigating one of life’s most important decisions and the fact that many first-time buyers prefer to consume entertainment digitally drove the development of the content. With a partner like Elizabeth to help us, there was no question this humorous, episodic approach to the home-buying process was the way to go.”


The digital video series, “The Home Buying Process in Plain English with Elizabeth Banks,” is the latest component of the biggest and boldest marketing initiative in realtor.com®’s nearly 20-year history.
Results of a recent realtor.com® survey released in June found that millennials are now more inclined to take the plunge into home ownership and this demographic is primed to gain market share in the second half of the year. Sixty five percent of millennials responding to the survey intend to buy a home within three months, up from 54 percent in January.


By mixing humor with solid advice for any buyer, particularly first-time buyers, Banks walks viewers through the key components of the process in each of the five episodes. In the first episode, called “Knowing When You’re Ready,” she recommends that potential buyers have a heart-to-heart with themselves about what they can actually afford: “Plan for the house you can afford now, not later. The most important thing for a first-time buyer is to live within your budget. Also, don’t be an idiot … But those are really the same thing.”


Episodes two through five – “Mortgage Lending 101”; “The Search”; “The Offer” and “Closing the Sale” – provide insight on the benefits of mortgage pre-approval, the do’s and don’ts of searching for a home, open house etiquette, what to expect when making an offer and the closing process.
Regarding why she thinks it is important to infuse humor into the home-buying process, Banks said: “For nearly everyone, buying a home is the biggest purchase they will ever make so there is that mixture of joy and anxiety. It’s important to use humor to get people through the process.”
Banks’ directorial debut, the musical comedy “Pitch Perfect 2,” premiered in May, with the best opening by a first-time director in history. She currently appears opposite John Cusack and Paul Dano in the Brian Wilson biopic “Love & Mercy.” Later this month, she will be seen in the Netflix Original Series reboot “Wet, Hot American Summer,” co-starring Bradley Cooper, Amy Poehler and Paul Rudd.
The digital series was created by Pereira & O’Dell New York, the company’s advertising agency, and directed by Savage, who is best known for his iconic role as Kevin Arnold in the 80’s hit TV series “The Wonder Years.” His directorial credits include the hit series “Modern Family,” “It’s Always Sunny in Philadelphia” and the critically acclaimed kids’ shows “Phil of the Future,” “Wizards of Waverly Place” and “Zeke and Luther.”


About Move, Inc. and realtor.com®
Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services. Move operates the realtor.com® website and mobile experiences, which connect people to the most important and accurate information they need to find their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home-buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. In addition to the industry’s most comprehensive and accurate information, Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNetSM and others. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of Silicon Valley – in San Jose, Calif.


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2015-07-08 00:00:00
Memorial Sloan Kettering Cancer Center Launches Next Phase of “More Science. Less Fear.” Campaign with “Science Saves” Films https://www.adforum.com/agency/6669913/press-releases/47604/memorial-sloan-kettering-cancer-center-launches-next-phase-of-more-science-less-fear-campaign-with-science-saves-films https://www.adforum.com/agency/6669913/press-releases/47604/memorial-sloan-kettering-cancer-center-launches-next-phase-of-more-science-less-fear-campaign-with-science-saves-films Patient stories highlighted in online film series directed by renowned documentarian David Gelb

NEW YORK, NY, June 30, 2015 — Today, Memorial Sloan Kettering Cancer Center (MSK) announces a powerful new phase of its “More Science. Less Fear.” campaign. This latest iteration is centered on a series of films (with the theme “Science Saves”) that showcase compelling stories of three patients — and the important things in each of their lives that were saved because they chose to be treated at MSK.

Developed and produced by MSK’s creative agency of record, Pereira & O’Dell New York, the new work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. To translate how this approach helps MSK treat the whole person — not just the disease — the agency partnered with documentary filmmaker David Gelb, who gained critical acclaim with the documentary Jiro Dreams of Sushi.

“Our mission for more than a century has been to treat cancer and to help our patients live the best lives they can, but just as important is giving people a new way to think and talk about cancer,” said Avice Meehan, Senior Vice President and Chief Communications Officer at MSK. “We started to frame that language in the original work last fall, and now we are bringing in the human impact by celebrating the stories of the people we serve.”

The three 4-minute films (“Suzanne”, “Valerie,” and “Danny”) at the core of the new campaign all end with the same line: “Science saves more than lives.” Through interviews and beautiful imagery, the films capture the people and issues that are important to each patient’s life and the families, friends, and care teams who have cared for and supported them.

“Our vision for the ‘Science Saves’ films was to tell stories about people, not patients, by shining a light on their lives beyond cancer. David [Gelb] was the perfect partner to capture human feeling in a way that felt emotional and authentic, yet different,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell NY.

Each patient film is supported by a series of print and digital ads. The films can be seen online at www.mskcc.org/morescience.

“Now that we’ve established our brand message, it’s time to start telling real stories about some of the people whose lives have been saved by the brilliant people at MSK,” said Cory Berger, Managing Director of Pereira & O’Dell NY.

In parallel, MSK will continue to run radio, out of home, print, and digital placements in the tristate area that support the campaign with overarching brand messages. By working in tandem with the patient stories, these spots reinforce MSK’s commitment to superior patient care.

 

About Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering is the world’s oldest and largest private cancer center, home to more than 14,000 physicians, scientists, nurses, and staff united by a relentless dedication to conquering cancer. As an independent institution, MSK combines more than 130 years of research and clinical leadership with the freedom to provide highly individualized, exceptional care to each patient. And MSK’s always-evolving educational programs continue to train new leaders in the field, here and around the world. For more information, go to www.mskcc.org.

About Pereira & O’Dell


Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Skype, Fox Sports 1, Intel, Memorial Sloan Kettering Cancer Center, Realtor.com, Fiat, New Era, Blue Apron, Henkel North America, Netscout and Rent the Runway.

For more information, please contact:

Melissa Connerton, CooperKatz and Company for Memorial Sloan Kettering, mconnerton@cooperkatz.com
Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com
Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com

 

###  CREDITS
Client: Memorial Sloan Kettering Cancer Center
Agency: Pereira & O'Dell, New York
Executive Creative Director: Dave Arnold
Associate Creative Director: Jake Dubs
Associate Creative Director: Alexei Beltrone
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Art Director: Lauren Geisler
Managing Director: Cory Berger
Group Account Director: Carey Cwieka
Account Supervisor: Joelle Hadaya
Account Executive: Jana Cudiamat
Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Head of Production, New York: Tennille Teague
Senior Producer: Tamara Lecker
Business Affairs Director: Russ Nadler
Business Manager: Jaime Szefc Production Company: Nonfiction Unlimited
Director: David Gelb
Managing Director: Michael Degan
Executive Producer: Loretta Jeneski
Head of Production/Executive Producer: Patrick Degan
Line Producer: Franny Freiberger
Director of Photography: Maryse Alberti Editorial Company: Union Editorial
Editors: Sloane Klevin, Karen Kourtessis
Assistant Editor: Adriana Machado
Executive Producer: Caryn MacLean
Senior Producer: Susan Motamed
GFX/title design: Jun Lee
Producer: Yoko Lytle Animation (TV) Company: BUCK
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Ann Seymour
Associate Creative Director: Daniel Oeffinger
Design: Aaron Kemnitzer, Justin Lawes, Gareth O'Brien
Animation: Wesley Ebelhar, Andreas Hansen, Aaron Kemnitzer, Justin Lawes, Enle Li, Gonzalo Menevichian
Colorist: Jose Fuentes Music (TV) Company: Search Party
Music Producer: Winslow Bright
Composer: Nicholas Wright Audio (Films) Company: Heard City
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2015-06-30 00:00:00
Realtor.com® Campaign Speaks to New Yorkers in the Language of the City https://www.adforum.com/agency/6669913/press-releases/46074/realtor-com-campaign-speaks-to-new-yorkers-in-the-language-of-the-city https://www.adforum.com/agency/6669913/press-releases/46074/realtor-com-campaign-speaks-to-new-yorkers-in-the-language-of-the-city

On the streets and online, ads extend the "real estate in real time" theme of realtor.com®'s new national ad campaign

SAN JOSE, Calif., May 20, 2015 /PRNewswire/ -- Realtor.com®, a leading provider of online real estate services operated by Move, Inc., a subsidiary of News Corp [Nasdaq: NWS, NWSA], today announced the launch of a multi-media ad campaign designed to underscore the importance of "real estate in real time" amid the hustle and bustle that is New York City.

The campaign – which features digital, print and out-of-home advertising as well as an experiential component – builds on and localizes the biggest and boldest national ad campaign in realtor.com®'s history, which broke earlier this week. The New York campaign communicates realtor.com®'s growing presence in the city and ties in the national campaign's tagline – "real estate in real time".

"The localized campaign introduces the new realtor.com® New York experience, which provides buyers, sellers and renters of homes with the competitive edge they need to navigate the complex New York market," said Ryan O'Hara, chief executive officer of Move. "The campaign is consistent with the rhythm and energy of New York City and extends our overarching message that realtor.com® represents what is 'real' in real estate by delivering the most accurate listings and arming consumers with the data, tools and professional expertise they need to find their perfect home."

Sample campaign headlines include:

  • "Move On Up To The Lower East Side."
  • "Find Your Dream Apartment In A New York Minute."
  • "It's Time To Stop And Think Outside The Brownstone."


The campaign features print ads – including front, back and inside covers of AM New York and Metro NY, insertions in the New York Post and The Wall Street Journal as well as digital display ads on the websites of The New York Times, The Real Deal, New York Observer, Curbed, Brick Underground and Brownstoner. The initiative also includes bus wraps and advertising on billboards, street carts, phone kiosks, digital signage – including Times Square – and an experiential marketing promotion set to break later.

Recently acquired by News Corp, which is headquartered in New York City, Move has made significant strides to increase realtor.com®'s presence in the New York market. The search experience on realtor.com® has been localized for the New York market to accommodate local inventory nuances and search patterns. In March, realtor.com® also announced agreements with a number of top local brokerage firms and software platforms to bolster listing inventory and freshness on the realtor.com® web and mobile platforms.

Realtor.com®'s New York campaign, which runs through the end of June, was created by Pereira & O'Dell New York, the company's advertising agency, under the direction of Andrew Strickman, Move's head of brand and chief creative.

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2015-05-20 00:00:00
Realtor.com® Launches Largest Consumer Campaign in Brand’s History https://www.adforum.com/agency/6669913/press-releases/45757/realtor-com-launches-largest-consumer-campaign-in-brands-history https://www.adforum.com/agency/6669913/press-releases/45757/realtor-com-launches-largest-consumer-campaign-in-brands-history New integrated advertising campaign, created by Pereira & O’Dell New York,
features the multi-talented Elizabeth Banks

WASHINGTON, D.C., May 12, 2015 – Realtor.com®, a leading provider of online real estate services operated by News Corp [Nasdaq: NWS, NWSA] subsidiary Move, Inc., today launched a national advertising campaign and new graphic identity that emphatically position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S.

This collaboration with Pereira & O’Dell New York represents the biggest and boldest marketing initiative in realtor.com®’s nearly 20-year history and unfolds against the backdrop of a marketplace that has been seismically altered by the recent acquisition of Move by News Corp. and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually, according to a recent research report by Goldman, Sachs & Co. The campaign also coincides with the continued surge of realtor.com®’s business, which has seen record growth in web and mobile visitors and the brand’s recent ascension to the industry’s #2 position.

• “Jim” - https://youtu.be/CdG9HEXKJZ0
• “Constant Change” - https://youtu.be/yI-sZFSVoho

Empowering consumers to become better home-searchers is at the heart of realtor.com®’s new advertising, which revolves around a series of 15- and 30-second TV spots and longer-form web videos featuring Elizabeth Banks, the Emmy-nominated actress, producer and director who is among Hollywood’s most sought after and versatile performers. Ms. Banks portrays a real estate-obsessed version of herself and delivers the message with humor, intelligence, glamour and sass.

“Since launching our first consumer campaign with Pereira & O’Dell nearly two years ago, we’ve seen the tremendous impact that humor has made on helping consumers navigate the home-buying process, one of life’s biggest challenges,” said Strickman. “As we worked through the brief and creative process for 2015, we honed in on the idea of a spokesperson for the brand; a funny, real-estate obsessed spokesperson. Elizabeth could not have been a better choice, and we are thrilled to be working with her.”

The new campaign – unified by the tagline “real estate in real time” – was created by Pereira & O’Dell New York, the company’s advertising agency, under the direction of Andrew Strickman, Move’s head of brand and chief creative. Both the TV and a substantial digital effort are intended to appeal to a wide consumer target – from Millennials looking for small, low priced homes for themselves and their pets to young couples looking for more space on tight budgets to families looking for bigger, longer-term homes.

In the campaign’s first spot, called “Jim,” Ms. Banks observes the title character using the realtor.com® app to find his dream home. “You’re a real-time real estate renegade, Jim,” she says. “An arbiter of accuracy. A phenom of fresh listings. A master of mortgage rates. A prodigy of pre-qualification. A ruler of refinancing. An emperor of escrow. I want to live in that house with you, Jim.”

The TV ads debut May 18 and will run across major broadcast networks and cable channels, including CBS, HGTV, Bravo, TBS, Comedy Central and Spike, among others. The web videos featuring Ms. Banks will break later.

“One of the underlying goals of this campaign is to help people relate to the realtor.com® brand and view it as a helpful service that everyone can use,” said Dave Arnold, executive creative director at Pereira & O'Dell. “Leveraging Elizabeth, who is well-known for her humor and girl-next-door approachability, as our spokesperson gives people a more personal connection to realtor.com® and makes our campaign even more memorable.”

When asked what was most appealing about the role in this campaign, Ms. Banks said: “I’m a little house-obsessed and looking for a new home right now, which made the opportunity to work with realtor.com® a great fit. I love the accessibility of realtor.com®. My husband and I email each other photos of houses to look at and the other person can pull them right up – no matter where they are. The realtor.com® app literally allows you to take the home buying experience with you everywhere in your daily life.”

The TV spots and web videos were directed by Fred Savage, the Emmy- and Golden Globe-nominated actor, director and producer best known for his role as Kevin Arnold in the American TV series The Wonder Years. Mr. Savage’s directorial credits include episodes of the popular TV series Modern Family and It’s Always Sunny in Philadelphia and the critically acclaimed kids’ shows Phil of the Future, Wizards of Waverly Place and Zeke and Luther. He has also directed commercials for a number of leading consumer businesses, including Farmers Insurance, the California Milk Board and Fitbit. The campaign was produced by Über Content, which reps Savage’s commercial work.

The brand’s new graphic identity calls out the “real” in realtor.com® in bright red letters while the rest of the name is presented in black. It is intended to communicate that unlike its competitors, realtor.com® stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home.

About Move, Inc. and realtor.com®
Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services. Move operates the realtor.com® website and mobile experiences, which connect people to the most important and accurate information they need to find their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. In addition to the industry's most comprehensive and accurate information, Move's network of websites provides consumers a wealth of innovative tools, including Moving.com™, SeniorHousingNetSM and others. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of Silicon Valley – in San Jose, Calif.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age list based on the company’s business performance and impact on client business and was also featured in Creativity’s Top 10 Agency Innovators for its industry leadership and innovation. In January 2015, Forbes named the agency one of the most influential companies in advertising.
Among the Pereira & O’Dell client roster are (New York ) Memorial Sloan Kettering, Fox Sports 1, Realtor.com, New Era, Blue Apron, The Atlantic and Netscout; (San Francisco) Skype, Intel, Hyatt Regency, Qdoba, Bevmo, Coca-Cola and Henkel North America.

Client: realtor.com
Title: ‘Real Estate in Real Time’

Agency: Pereira & O'Dell New York
Executive Creative Director: Dave Arnold
Associate Creative Director: Jake Dubs
Associate Creative Director: Alexei Beltrone
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Head of Production, New York: Tennille Teague
Producer: Montea Robinson
Managing Director: Cory Berger
Account Director: Annika Roden
Account Supervisor: Jessica Williams
Sr Communications Strategist: Pete Fishman
Associate Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili
Business Affairs Director: Russ Nadler

Production Company: Uber Content
Director: Fred Savage
Exec Producer: Preston Lee
Line Producer: Tom Lowe

Editorial Company: Arcade
Editor: Jeff Feruzzo
Editor: Dave Anderson
Editor: Ali Mao
Exec Producer: Sila Soyer
Producer: Lauren Cancelosi
Flame Artist: Trisan Wake

Color Company: Co 3
Colorist: Tom Poole

Audio Company: Heard City
Engineer: Keith Reynaud

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2015-05-13 00:00:00
Pereira & O'Dell Named a Standout Agency in Ad Age's 2015 A-List https://www.adforum.com/agency/6669913/press-releases/39952/pereira-odell-named-a-standout-agency-in-ad-ages-2015-a-list https://www.adforum.com/agency/6669913/press-releases/39952/pereira-odell-named-a-standout-agency-in-ad-ages-2015-a-list ADVERTISING AGE , JANUARY 26, 2015 -- Revenue soared 47% to $30 million for the San Francisco-based shop, part of Grupo ABC, as the New York outpost reeled in accounts including Memorial Sloan Kettering, A-B InBev, Blue Apron and Rent the Runway. Though it lost Airbnb and Guitar Center, other wins included Coca-Cola Latin America and 1-800-Contacts.

Read the article online at http://goo.gl/JqBzWa


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2015-01-26 00:00:00
Forbes Most Influential Agencies Of 2014: Pereira & O’Dell https://www.adforum.com/agency/6669913/press-releases/38431/forbes-most-influential-agencies-of-2014-pereira-odell https://www.adforum.com/agency/6669913/press-releases/38431/forbes-most-influential-agencies-of-2014-pereira-odell

DEC. 18, 2014
FORBES

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing solutions. The agencies selected by Forbes have a clear sense of how much is changing, including the new role of the consumer, the migration away from interruptive messages, and the technologies and platforms that make listening more important than talking. They embrace what’s coming, not what has been.

The most influential agencies of 2014 represent a diverse group of high performing and forward thinking firms that are reinventing their business model as technology facilitates a newly complex marketing ecosystem.

The next big thing: Pereira & O’Dell

Pereira & O’Dell is known for its integrated campaigns, effortlessly combining digital, social, and heart tugging brand storytelling. While influenced by digital advertising, Pereira & O’Dell has a more integrated, idea-first approach. That philosophy has been manifest in the wide array of work coming out of the shop. The agency has created tear-jerking, award-winning long-form ads for Skype, depicting its ability to connect people over great distance.

Read the article online at:
http://www.forbes.com/sites/avidan/2014/12/18/the-14-most-influential-agencies-of-2014/

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2014-12-19 00:00:00
New Era Expands Relationship with Pereira & O’Dell New York https://www.adforum.com/agency/6669913/press-releases/37843/new-era-expands-relationship-with-pereira-odell-new-york https://www.adforum.com/agency/6669913/press-releases/37843/new-era-expands-relationship-with-pereira-odell-new-york

Agency will work as lead creative agency in 2015

NEW YORK, NY, December 3, 2014— New Era announced that it is expanding its relationship with Pereira & O’Dell New York, who will act as its lead creative agency across a series of projects in 2015. Since late 2013, New Era and Pereira & O’Dell New York have partnered on a numerous cultural initiatives, including the brand’s homage to Jackie Robinson, “First Changes Everything”, which recently took home two Clio Sports Awards. Most recently, the agency worked on a video series featuring Spike Lee to promote New Era’s Heritage Series collection of caps.

“The team at Pereira & O’Dell New York has consistently delivered when we’ve called on them, so as we looked toward our goals for 2015, it felt natural to expand our partnership,” said Kelli Coppola, Sr. Director of Strategic Accounts at New Era. “We’re excited to see what they can do for some of our bigger initiatives next year.”

To start, Pereira & O’Dell will lead the development of campaigns to activate New Era’s partnerships with both Major League Baseball and the NFL. Work will be heavily focused on digital and retail channels, but will also extend into other areas.

“It’s always great to find partners who are not only category leaders, but cultural ones”, said Cory Berger, Managing Director at Pereira & O'Dell in New York. “We look forward to creating more great work together.”

The New York office of Pereira & O’Dell has built an impressive list of clients for a two-year old shop. In addition to New Era, the agency is currently working with Fox Sports 1, Memorial Sloan Kettering, Anheuser Busch, Realtor.com, Blue Apron, Rent the Runway, and NetScout.

# # #

For more information please contact:
Kelli Coppola, New Era Cap Co., kelli.coppola@neweracap.com, Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com, Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com

About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In 2014, the agency was named “Standout Agency of the Year” by Advertising Age based on the company’s business performance and impact on client business and was also featured in Creativity’s “Top 10 Agency Innovators” for its industry leadership and innovation. Among the Pereira & O’Dell client roster are Skype, Memorial Sloan Kettering Cancer Center, Intel, Fiat, Fox Sports 1, Anheuser Busch, Coca-Cola, New Era, BevMo!, Airbnb, Henkel North America, and Realtor.com.

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2014-12-03 00:00:00
Memorial Sloan Kettering and Pereira & O’Dell New York Launch Campaign to Announce MSK’s New Creative Platform: More Science. Less Fear. https://www.adforum.com/agency/6669913/press-releases/33980/memorial-sloan-kettering-and-pereira-odell-new-york-launch-campaign-to-announce-msks-new-creative-platform-more-science-less-fear https://www.adforum.com/agency/6669913/press-releases/33980/memorial-sloan-kettering-and-pereira-odell-new-york-launch-campaign-to-announce-msks-new-creative-platform-more-science-less-fear

NEW YORK, NY, September 2, 2014 — Memorial Sloan Kettering Cancer Center today introduced its first new creative campaign in nearly two decades: More Science. Less Fear.

The creative platform and campaign elements were developed and produced by MSK’s creative agency of record, Pereira & O’Dell New York.

MSK sought a creative platform that would speak to its singular focus on cancer and illustrate the remarkable impact of its dedicated community of more than 13,000 staff — including more than 900 attending physicians, 2,200 nurses, and 150 lead scientists.

“Across the world, cancer is the single biggest cause of death and the most feared of diseases. Memorial Sloan Kettering’s mission to change that begins with our commitment to cancer science and continues through our care for each patient — care focused on enabling that individual to go forward with life,” says Craig B. Thompson, MD, MSK’s President and CEO. “For more than a century, this commitment has kept us at the leading edge of innovation in cancer care and research. It’s what drives us to transform the care of cancer so that every patient receives the most effective, personalized treatment.”

The campaign seeks to reinforce MSK as a preeminent leader in cancer care, treatment, and research while using the communications as a vehicle for changing the way people see, talk about, and understand cancer.

“Since its founding as the New York Cancer Hospital in 1884, MSK has changed how the world understands cancer. We have done that by providing exceptional patient care, by developing better treatments, and by changing the stigma associated with the diagnosis,” says Avice Meehan, Senior Vice President and Chief Communications Officer. “This campaign translates our historic mission in a way that is fresh, direct, and relevant.”

The integrated launch campaign will live in the form of TV (three spots), radio, print, OOH, digital, and social, and will evolve with more work throughout 2015. Media Storm LLC, MSK’s media agency of record, has overseen media strategy and placement.

“Memorial Sloan Kettering has never waited for the world to progress cancer care because they are the ones relentlessly pushing the science of what’s possible. More Science. Less Fear. is as much about changing people’s perception of the current state of cancer as it is about affirming MSK’s leadership in treating it,” said Dave Arnold, Executive Creative Director of Pereira & O’Dell New York.

“Since we started working with the team at MSK, we’ve been continuously inspired by how brilliant and passionate they are about what they do. Our goal is to keep developing work that could have a similar impact on people,” said Cory Berger, Managing Director of Pereira & O’Dell New York.

CREDITS:


Client: Memorial Sloan Kettering Cancer Center
Senior Vice President & Chief Communications Officer: Avice Meehan
Director, Consumer Advertising: Pamela Leichter
Manager, Advertising Production: Joseph Fruhman
Strategic Advisors: Belinda Lang, Shoko Masuda
Media Planning: Keith Michon, Helen Alter

AGENCY: PEREIRA & O’DELL/NY
Executive Creative Director: Dave Arnold
Associate Creative Directors: Alexei Beltrone / Jake Dubs / Jay Marsen / Gary Lee
Head of Production: Tennille Teague
Managing Director: Cory Berger
Group Account Director: Carey Cwieka
Account Supervisor: Joelle Hadaya
Associate Strategy Director: Mike Lewis
Strategist: Anna Bedineishvili

DESIGN & ANIMATION: ELASTIC
Art Director: Leanne Dare
Animators: Jeffrey Jeong, Steven Do, Alan Chen, Trix Taylor, Aly Tain, Michael Relth, Taekyu Kim, Henry DeLeon
Designers: Yi-Jen Liu, Lynn Cho, Gyum Heo,
Producer: Heather Johann
Executive Producer: Jennifer Sofio Hall

MUSIC COMPANY: SEARCH PARTY MUSIC
Composer: Nicholas Wright
Executive Producer: Eric Johnson (aka DJ Bunny Ears)
Music Producer: Winslow Bright
Asst. Music Producer: Ian Herbert

###

For more information please contact:
Caitlin Hool, Memorial Sloan Kettering, hoolc@mskcc.org
Molly Parsley, Director of PR, Pereira & O’Dell, molly.parsley@pereiraodell.com
Cory Berger, Managing Director, Pereira & O’Dell New York, cory.berger@pereiraodell.com

About Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering is the world’s oldest and largest private cancer center, home to more than 13,000 physicians, scientists, nurses, and staff united by a relentless dedication to conquering cancer. As an independent institution, MSK combines 130 years of research and clinical leadership with the freedom to provide highly individualized, exceptional care to each patient. And MSK’s always-evolving educational programs continue to train new leaders in the field, here and around the world. For more information, go to www.mskcc.org.

About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Skype, Fox Sports 1, Intel, Memorial Sloan Kettering Cancer Center, Realtor.com, Fiat, New Era, Airbnb, Henkel North America, and Rent the Runway.

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2014-09-02 00:00:00
Pereira & O'Dell New York Seeks Account Director and Account Supervisor https://www.adforum.com/agency/6669913/press-releases/33788/pereira-odell-new-york-seeks-account-director-and-account-supervisor https://www.adforum.com/agency/6669913/press-releases/33788/pereira-odell-new-york-seeks-account-director-and-account-supervisor Pereira & O'Dell New York is looking for an Account Director and an Account Supervisor to join our thriving SoHo office and help shape our culture.

In 2014, Pereira & O'Dell was named among Fast Company's "Top 10 Most Innovative Companies in Advertising". The firm was also recently named to both AdAge and Creativity’s 2014 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Airbnb, Skype, Fiat, Intel, New Era, Fox Sports 1, Memorial Sloan Kettering and Henkel North America.

In 2010, our agency was named AdAge’s "Small Agency of the Year” and in June 2013, Pereira & O'Dell received an Emmy and three Cannes Lions Grand Prixs for "The Beauty Inside", a social film presented by Intel and Toshiba.

View the job descriptions and apply online at:
http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qV69VfwP

Pereira & O'Dell New York
5 Crosby Street, 5H
New York, NY 10013
Tel. 212.897.1000

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2014-08-28 00:00:00
FOX Sports 1 and Pereira & O’Dell New York launch national campaign apologizing for even more college football this season https://www.adforum.com/agency/6669913/press-releases/33251/fox-sports-1-and-pereira-odell-new-york-launch-national-campaign-apologizing-for-even-more-college-football-this-season https://www.adforum.com/agency/6669913/press-releases/33251/fox-sports-1-and-pereira-odell-new-york-launch-national-campaign-apologizing-for-even-more-college-football-this-season

NEW YORK, NY, August 13, 2014— FOX Sports 1, America’s newest 24-hour sports network, is launching a national campaign apologizing to the loved ones of college football fans across America, for showing even more football this upcoming season.

Today, FOX Sports 1 and its creative agency, Pereira & O’Dell New York, are rolling out the “Sorry for All the Football” campaign to promote the expanded slate of college football programming on the network, kicking off with four straight days of action, beginning Thursday, Aug. 28, at 10:00 PM ET as Rutgers takes the field for the first time as a member of the Big Ten Conference, facing Washington State at CenturyLink Field in Seattle.

The campaign includes two tv spots (“Couch” and “Best Friend”), a long-form web video, a digital campaign, a media partnership with Buzzfeed, full-page Apology ads in the New York Times and New York Post, and a ton of social media assets including Vine/Instagram videos. The campaign works to show where the true priorities lie for football fans during the season, but from the perspective of the loved ones (such as a wife and a dog) they neglect along the way.

“We have so much great college football on this season, so we thought we could be a little tongue-in-cheek and apologize to all those whose loved ones will be parked on the sofa this fall watching College Football on FOX Sports 1 and FOX .” said Robert Gottlieb, EVP Marketing for FOX Sports.

“There is something about America’s obsession with football that is second to none. We’re tapping into that obsession from an unexpected point of view, in a way only FOX can do,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell New York.

FOX Sports presents college football fans some of the most exciting matchups in the country this season, with more than 100 games scheduled across its national and regional broadcast and cable platforms. Top contests featuring Big 12, Pac-12 and Conference USA teams appear on the FOX broadcast network, FOX Sports 1, FOX Sports Networks (FSN), FOX College Sports, FOX Deportes and FOX Sports GO all season long, culminating with the Pac-12 and Big Ten conference championship games on back-to-back nights on Friday and Saturday, Dec. 5 and 6.

CREDITS:

CLIENT: Fox Sports 1
EVP, Head of Marketing: Robert Gottlieb
Senior Vice President: Bill Battin
Creative Director, On Air Marketing: Joshua Nichols
Producer: Christy Cofer

AGENCY: PEREIRA & O’DELL
Executive Creative Director: Dave Arnold
Creative Director: Todd Feitlin
Associate Creative Directors: Alexei Beltrone / Jake Dubs / Jay Marsen
Head of Production: Tennille Teague
Managing Director: Cory Berger
Associate Strategy Director: Mike Lewis

PRODUCTION COMPANY: SKUNK
Director: Brian Lee Hughes
Managing Director: Matt Factor
Executive Producer: Shelly Townsend
Head of Production: Jeanne Stawiarski
Line Producer: Geoff McLean
DP: Jason McCormick
Production Designer: Jason Kisvarday

EDITORIAL COMPANY: PS 260
Editor: JJ Lask
Executive Producer: Zarina Mak
Producer: Laura Patterson
COLOR: CO3
Colorist: Sean Coleman

# # #

For more information please contact:

Molly Parsley, Pereira & O’Dell, molly.parsley@pereiraodell.com; Cory Berger, Pereira & O’Dell, cory.berger@pereiraodell.com

About Fox Sports 1

FOX Sports 1 (http://msn.foxsports.com/foxsports1), FOX Sports’ newly minted multi-sport national cable channel, is available in over 90 million homes, making it the biggest sports cable network launch in history, and one of the largest network launches ever. It boasts nearly 5,000 hours of live event, news and original programming annually. A robust schedule of live events forms the backbone of FOX Sports 1’s programming, with college basketball, college football, MLB, NASCAR, soccer, boxing and UFC all on tap.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Skype, Fox Sports 1, Intel, Memorial Sloan-
Kettering Cancer Center, Realtor.com, Fiat, New Era, Airbnb, Henkel North America, and Rent the Runway.

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2014-08-13 00:00:00
Pereira & O’Dell NY Wins Two Clios for New Era https://www.adforum.com/agency/6669913/press-releases/32518/pereira-odell-ny-wins-two-clios-for-new-era https://www.adforum.com/agency/6669913/press-releases/32518/pereira-odell-ny-wins-two-clios-for-new-era Pereira & O'Dell, along with our partners at Rooster New York are the proud recipients of TWO bronze CLIO Sports Awards We are bringing home statues for Video/Film and Engagement for New Era Cap's "First Changes Everything". The 2014 Inaugural CLIO Sports Awards, held last night at Manhattan’s Cipriani.

The CLIO Awards launched CLIO Sports, the newest global awards program, in its milestone 55th anniversary year. CLIO Sports Awards are given to athletes, leagues and associations, media and news outlets, teams, and brands that have produced exemplary creative work that pushes boundaries and demonstrates ahead-of-the-curve thinking.

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2014-07-24 00:00:00
Pereira & O’Dell New York Hires Head of Production https://www.adforum.com/agency/6669913/press-releases/31964/pereira-odell-new-york-hires-head-of-production https://www.adforum.com/agency/6669913/press-releases/31964/pereira-odell-new-york-hires-head-of-production

Award-Winning Producer, Tennille Teague, Joins Pereira & O’Dell’s East Coast Office

NEW YORK, NY, July 11, 2014 -- Tennille Teague has joined Pereira & O’Dell New York as Head of Production. The hire is the latest move by Pereira & O’Dell’s New York office to expand its roster of services. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era. Teague will report to Pereira & O’Dell’s VP of Production, Jeff Ferro, in San Francisco.

Teague brings over 14 years of global production experience working with brands including Bud Light, LG, MTV, NHL, Range Rover and Campbell’s. Her range includes everything from Super Bowl Spots, animation projects to social causes. Her agency experience includes production posts at Translation, Y&R New York and Mad Dogs & Englishmen. Teague has been a contributing partner and judge with the Tribeca Film Festival,AICP, AICE and Clios award shows.

“Tennille has tremendous production expertise and a passion for storytelling. She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities,” said Cory Berger, Managing Director of Pereira & O’Dell New York.”

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2014-07-11 00:00:00
Realtor.com® Champions Accuracy for Consumers with Integrated Advertising Campaign https://www.adforum.com/agency/6669913/press-releases/29434/realtor-com-champions-accuracy-for-consumers-with-integrated-advertising-campaign https://www.adforum.com/agency/6669913/press-releases/29434/realtor-com-champions-accuracy-for-consumers-with-integrated-advertising-campaign

SAN JOSE, Calif., May 12, 2014 /PRNewswire/ -- Accuracy in residential listings is so vital to home buyers that premier online listing service realtor.com® today is launching a national advertising campaign, Accuracy Matters, to educate consumers about the importance of relying on realtor.com® to provide them the most accurate U.S. residential listings. Realtor.com® is operated by Move, Inc. (NASDAQ: MOVE).

Created by Pereira & O'Dell New York and directed by Uber Content's Daniel Strange, the new campaign features two 30-second commercials: "Mom" and "Doghouse Architects." These advertisements entertainingly show what happens when home buyers look for homes using inaccurate real estate search applications versus the realtor.com® mobile apps. Strange's lighthearted approach brings warmth to the realtor.com® accuracy message, while highlighting the growing conversation around out-of-date listings on competitor apps and websites.

Set to broadcast nationally through 2014, Accuracy Matters uses an integrated-marketing approach including television and digital advertisements, contests and social media focused on the hashtag #AccuracyMatters.

Additionally, realtor.com® and the National Association of REALTORS® are collaborating to educate consumers about how accurate residential listings ensure a faster and less stressful search for the perfect home. The second stage of Accuracy Matters will launch when the NAR debuts new creative later this year.

"There's nothing more irritating than finding a home you love during your search and learning that it has recently been taken off the market or that the price provided is very different from what is actually the case," said Barbara O'Connor, chief marketing officer for Move, Inc. "Accuracy Matters provides us with an opportunity to remind home buyers that the frustration of inaccurate listings is completely avoidable. Using realtor.com® mobile apps or its website gives buyers a leg up on the competition and helps them avoid wasting their time viewing incorrect listings."

Since the inception of its first advertising campaign, realtor.com® has held steadfast to its unique brand personality and tone that differentiates it from competitors in the real estate marketplace. Building on the humorous personality launched in last year's award-winning Find it First campaign, Accuracy Matters goes further to emotionally engage consumers through situational and visual humor.

"Coming from a real estate family, I've seen my share of formulaic advertising in the category," said Dave Arnold, executive creative director at Pereira & O'Dell. "Our goal with Accuracy Matters is to not only connect realtor.com® to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information."

The accuracy of realtor.com® is based on its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S. The powerful combination of comprehensive information persistently updated every 15 minutes ensures that consumers using realtor.com® can make smart home buying and selling decisions.

Realtor.com® launched its first mobile application in January 2010. By January 2013, the number of its residential listings viewed on mobile devices overtook those searched with desktop computers. By March 2014, nearly 60 percent of all realtor.com® residential listings viewed each month were on mobile applications. The application is available on Android, iPad as well as iPhone and includes image galleries, an open house locator and various search functionalities including search by school district. Additionally, the application's GPS capability will pull nearby listings in real time as buyers physically scout neighborhoods.

"Most accurate" claim(s) pertain to the accuracy of home listings, are based on comparison with other national listing portals, and are based on the greater frequency of listings updating on realtor.com®.

Broadcast credits for Accuracy Matters include:

Agency: Pereira & O'Dell NY
Client: realtor.com®

Components of Campaign: Brand
Break Date: 5/12/14
Title(s) of ad(s): Mom :30/:15, Doghouse Architects :30/:15
Executive Creative Director: Dave Arnold
Managing Director: Cory Berger
Assoc. Creative Director/Writer: Jake Dubs, Jay Marsen
Assoc. Creative Director/Art Director: Alexei Beltrone
Director of Production: Jeff Ferro
Sr. Producer: Jess McMahon
Production Company: Uber Content
Editorial Company: Arcade Edit NY
Music: Alex Schiff

REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. Move, Move.com, Moving.com, Top Producer®, TigerLead®, ListHub™, Doorsteps® and SeniorHousingNet™ are trademarks of Move, Inc. These and all other trademarks used in this work are the property of their respective owners.

ABOUT MOVE, INC. and realtor.com®
Move, Inc. (NASDAQ:MOVE), the leading producer of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via computers, tablets and smart phones. Realtor.com® is where home happens. Move, Inc. provides consumers a wealth of innovative tools and accurate information including Doorsteps®, SocialBios™, Moving.com™, SeniorHousingNet™, New Home Source and Relocation.com. Move, Inc. supports real estate agents and brokerages by providing many services to grow their businesses including ListHub™, the nation's leading syndicator of real estate listings, TigerLead®, Top Producer® Systems, and FiveStreet as well as many free services. Move is based in the heart of Silicon Valley – San Jose, Calif.

About Pereira & O'Dell
Pereira & O'Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company's business performance, impact on clients' businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Skype, Intel, Fiat, Fox Sports 1, New Era, realtor.com®, BevMo!, and Henkel North America.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different from those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

Media Contact:
Move, Inc. – Lexie Puckett, (805) 557-3151(805) 557-3151, Lexie.Puckett@move.com

SOURCE realtor.com


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