The Salt Lick, a Texas BBQ legend, asked us to create a bottle fit for their special-edition BBQ sauce. We decided to reference the look of a vintage whiskey bottle with a bold, no-nonsense, typography-driven design. Since it is a special edition, we also wanted it to feel premium. So we picked a whopping 25 oz bottle and printed the label with a copper foil that plays off the color of the sauce and elevate the design even more. Each bottle is numbered and signed by the Pitmaster himself.
The Salt Lick brand that was already in need of elevation based on the price point of their sauce vs. their shelf space competition. We took it a step further with an even more expensive limited edition, whiskey barrel aged sauce as an Father's Day promotion.
The Salt LIck BBQ sauce is unique and delicious but their branding and packaging did not match the product's higher price point.
A spike in social media and sales led to the entire stock being sold out in less than a month.