TitleIconic heritage as a brand differentiator for the digital age
Agency
Campaign Iconic heritage as a brand differentiator for the digital age
Advertiser 7Up
Brand 7Up
PostedNovember 2021
Business Sector Soft Drinks, Tonics
Story Challenge: Design a 7UP brand experience for the web that reflects its heritage, but is also surprisingly new and very refreshing. 
 
Outcome: A dazzling new brand website that fizzes with remarkable animations & playful interactions, taking visitors on a quest through the brand’s heritage, storytelling and product information. 
Result We created a full-blown animated website, combining photography, graphics and animations to pop and fizz just like a bottle of 7UP. 
Media Type Case Study
More Information
Management (Agency)

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