Title | Giving a leading Buy Now Pay Later provider a friendly face |
Agency | DPDK Digital Agency |
Campaign | Giving a leading Buy Now Pay Later provider a friendly face |
Advertiser | Billink |
Brand | Billink |
Posted | May 2022 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Giving a leading Buy Now Pay Later provider a friendly face |
Story | Challenge: Help Billink, a Dutch Buy Now Pay Later (BNPL) provider, revamp their brand strategy to create a stronger brand experience and increase awareness. Outcome: A refreshed look and feel that captures the emotional resonance of Billink’s brand and elevates the experience. The rebranding was incorporated into an awareness campaign and is supported by a brand compass, brand values, brand personality, and extensive guidelines. |
Result | The revamped brand was revealed when Billink was crowned the number 1 BNPL provider in the Netherlands by Emerce. Billink leveraged that momentum to launch a multi-channel awareness campaign, and has received a lot of positive responses! |
Media Type | Case Study |
More Information | https://dpdk.com/work/billink |
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