TitleGiving a leading Buy Now Pay Later provider a friendly face
Agency
Campaign Giving a leading Buy Now Pay Later provider a friendly face
Advertiser Billink
Brand Billink
PostedMay 2022
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Giving a leading Buy Now Pay Later provider a friendly face
Story Challenge: Help Billink, a Dutch Buy Now Pay Later (BNPL) provider, revamp their brand strategy to create a stronger brand experience and increase awareness.

Outcome: A refreshed look and feel that captures the emotional resonance of Billink’s brand and elevates the experience. The rebranding was incorporated into an awareness campaign and is supported by a brand compass, brand values, brand personality, and extensive guidelines.
Result The revamped brand was revealed when Billink was crowned the number 1 BNPL provider in the Netherlands by Emerce. Billink leveraged that momentum to launch a multi-channel awareness campaign, and has received a lot of positive responses!
Media Type Case Study
More Information https://dpdk.com/work/billink

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