DPDK Digital Agency Insights

Did you know that one out of thirty websites in the world is powered by Drupal? read more

Search engines have changed the way we look for, interact with, and process information forever. It’s no wonder search engine optimization or SEO in short, is such an invaluable marketing tactic. read more

Your website is one of the most important touchpoints of your customer experience. It goes without saying that it needs to perform well to attract, engage, and convert customers. read more

Whether you’ve realized it or not, Millennials and Gen Z are quickly becoming your customer base. Millennials are already the biggest generation group, and their successors, Gen Z, aren’t far behind either. read more

Let’s start by asking you a question: how many examples of distinctive and memorable brands can you name? (Apart from the obvious ones like Apple, Nike, and Spotify.) Try naming five off the top of your head. read more

Customer portals are no longer optional. Today, 88% of customers expect you to have some type of self-service support portal. read more

The pandemic has exponentially shifted our shopping habits from offline to online and you probably already had the unlucky experience of some delayed or lost orders. In that case, you want to know what happened to your order ASAP. Yet most of the time, you’ve to look everywhere to find compa… read more

Keeping up to meet and exceed customer wants and needs in a fast and ever-changing world is one of the biggest challenges brands and branding agencies are facing today. read more

You went through numerous intense workshop sessions between layers of management, internal brand ambassadors and external agencies. Debating the exact wording of your mission, values, promises and taglines. You spent precious time defining the why, how and what of your company, finding that … read more

You’ve probably come across the terms audience persona, customer persona or marketing persona somewhere in a book or article. You might even use them on a regular basis. But with all these different definitions floating around, one does wonder what are personas anyway and why are they important? read more