BWM was born in 1996 by founders Rob Belgiovane, Paul Williams and Jamie Mackay. A creative, a suit and a planner with one driving ambition, to offer clients an alternative to the big, ponderous multi-national agencies which are the antithesis to innovation and fresh thinking.
Today, the BWM GROUP has over 150 staff with offices in Sydney and Melbourne providing fully integrated creative solutions to some of Australia’s biggest and most popular brands including Kmart, John West, Weet-Bix and REA.
The complementary skills of the founding partners remains the foundation to the BWM ethos – collaborative, fast moving Hubs of creative, planning
and account management collaborating with our clients to produce content
that engages, is shared and most importantly
Gets Australians Talking.
In 2015 BWM joined the Dentsu Aegis Network. Dentsu was the most awarded creative agency in Cannes this year while the Aegis network provides access to best in class brands such as Carat (the worlds top Media Agency), Isobar (Australia’s digital Agency of the year) iProspect (the worlds leading search and analytics business) among many other sister companies. This team of best in class partners now allows BWM to provide a bespoke end to end service of big idea creation, highly effective media and channel placement, and world class measurement tools.
At BWM we have a simple philosophy – Ideas that get Australians talking. As an agency, we believe the most compelling ideas become powerful tools of influence and advocacy. Our unique strategic and creative process helps objectively determine the most effective focus for our clients’ brands across all channels.
At the heart of this process is a genuine connection with consumers, which we believe make us unique as an agency, as we essentially hardwire consumer sentiment into our ideas.