Title | BOARD CITROEN |
Agency |
BETC HAVAS
|
Campaign |
Citroën Scarves
|
Advertiser |
Citroën
|
Brand |
Citroën
|
Posted | June 2020 |
Product |
Citroën Scarves
|
Business Sector | Automotive
|
Story | To celebrate Citroën's centennial in 2019, we have transformed the most innovative and striking elements of the most historic cars launched over 100 years into handkerchiefs, this fashion element famous for being used by the French. There were 20 kinds of scarves in which each had a unique design and elements. An object of desire perfect for brand lovers and collectors. And a way to make the innovations never go out of style. The project is still being made in partnership with ScarfMe, one of the largest scarves brand in Brazil and also US. |
Media Type |
Case Study
|
CCO |
Erh Ray |
ECD |
Andrea Siqueira |
Creative Director |
Alexandre Kazuo, Lucas Ribeiro |
Creative Team |
Alexandre Kazuo, Lucas Ribeiro, Guilherme Possobon, Victor Castelo, Lígia Fava, Juliano Brito, Victor Piva, Micael Andrade, Arthur Zambone |
Account |
Heloisa Figueiredo, Marcela Jundurian |
Strategy |
Agatha Kim, Renato Duo, Jaqueline Silva |
Media |
Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte |
Motion |
Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim |
Sound Production Company |
Jamute |
Editorial Photography |
Thinkers (Rodrigo Maltchique) |
Still Photography |
Estúdio Genga |
Advertiser |
Antoine Gaston Breton, Silvia Torrecillas, Helena Costa |