HAVAS MEDIA GROUP NAMED AGENCY OF RECORD FOR THE PRINCESS MARGARET CANCER FOUNDATION

HMG Canada to be the media AOR for The Princess Margaret Cancer Foundation, Canada’s largest and leading cancer charity, dedicated to raising funds for Princess Margaret Cancer foundation

Havas Media Group (HMG) has announced that The Princess Margaret Cancer Foundation (PMCF), Canada’s largest and leading cancer charity dedicated to raising funds for Princess Margaret Cancer foundation, has named HMG as its media agency partner following a competitive review. Through philanthropy, events, its world-leading home lottery program, and multiple commercialization initiatives, PMCF provides the critical funding required to accelerate cancer research, education, and care benefiting patients in Ontario, Canada and around the world. 

“As a business that is operating in a category where purpose is paramount, it was crucial we find a partner that approached media through an experience lens across multiple revenue programs. Throughout the pitch process Havas Media demonstrated their commitment to building meaningful brands and the ability to be strategic while driving significant value for the Foundation – led by some of the best talent in the business.”  - Melanie Johnston, CMO, The Princess Margaret Cancer Foundation

As PMCF’S media buying agency of record (AOR), supporting brand and event fundraising, HMG Canada will partner with PMCF’s internal marketing team to drive innovation and deliver creative strategies and media solutions that unlock new partnerships, reach new audiences, and strengthen PMCF donor impact in new and existing mediums.  

“The cancer research being done at The Princess Margaret is a tremendous asset to Ontarians, Canadians, and the world, making a critical contribution to Conquering Cancer In Our Lifetime. We are honoured to be chosen as a partner to support this vision. Melanie and her marketing team are trail blazers, along with their new creative agency of record, Broken Heart Love Affair, we know the sky is the limit for this partnership and our collective impact on transforming cancer outcomes and experiences.” - Noah Vardon, President, Havas Media Group Canada

Havas Media Group’s capacity to provide innovation in both brand awareness, performance and driving added value were crucial factors determining PMCF’s final choice.

The first work from the partnership will debut this month in support of Journey to Conquer Cancer on June 18^th, 2023. 

About Havas Media Group 

Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 73 Villages. Global clients include Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Reckitt Benckiser, among many others. For more information, visit the website or follow Havas Media Group on Twitter @HavasMedia, LinkedIn @Havas Media Group, Facebook @HavasMedia or Instagram @havas.

About PMCF 

The Princess Margaret Cancer Foundation is Canada's largest and leading cancer charity, dedicated to raising funds for Princess Margaret Cancer Centre, one of the world's top five cancer research centres known for its game-changing scientific achievements and exceptional patient treatment and care. Through philanthropy, events, our world-leading home lottery program, and commercialization initiatives, we make possible the critical funding required to accelerate cancer research, education, and clinical care -- benefitting patients at Princess Margaret Cancer Centre, throughout Canada and the world. www.thepmcf.ca