| Title | Skittles QueeR Codes |
| Agency | Phaedon |
| Campaign | QueeR Codes |
| Advertiser | Mars, Inc. |
| Brand | Skittles |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Candies |
| Story | Skittles has given up their rainbow for pride month and ICF Next launched Skittles QueeR Codes, a program designed to use our platform to support, spotlight and celebrate LGTBQ+ influencers, creators and artists. Local LGBTQ+ artists in Nashville, San Antonio, Newark, and Atlanta were commissioned to create the murals, which have a QueeR (QR) code on them that lead you to a microsite filled with Pride information, videos and resources. |
| Media Type | Web Film |
| Length | |
| More Information | https://skittlesqueercodes.com/ |