Title | See The Person, Not The Sight Loss |
Agency | T&Pm |
Campaign | See the person |
Advertiser | Royal National Institute of Blind people (RNIB) |
Brand | RNIB |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
Media Type | Digital |
Length | |
Soundtrack | Videotape by Thom Yorke |
Audio Post Production | GCRS London |
Media Agency | Wavemaker UK |
Creative Team | Adam Jackson |
Creative Team | Ted Price |
Audio Post Production | Molly Butcher |
Audio Post Production | Munzie Thind |
Production Company | You Are Here |
Director | Jesse Lewis-Reece |
Actor / Celebrity | Eli London |
Executive Creative Director | Toby Allen |
Advertising Manager | Martin Wingfield |
Editing Company | The Quarry |