Contact Information
466 Lexington AvenueNew York New York 10017
United States
Social:
Simon Pearce
CEO, New York
Phone: 4169267300
Ben James
CCO, New York
Sherri Chambers
CMO, New York
Basic Info
Founded in: 1864
Network: VML (New York, United States)
Holding: WPP (London, United Kingdom)
Awards: 135
Creative Work: 300
Founded in: 1864
Network: VML (New York, United States)
Holding: WPP (London, United Kingdom)
Awards: 135
Creative Work: 300
J. Walter Thompson New York
466 Lexington AvenueNew York New York 10017
United States
Simon Pearce
CEO, New York
Phone: 4169267300
Ben James
CCO, New York
Sherri Chambers
CMO, New York
How J. Walter Thompson Puerto Rico and Puerto Rico Tourism Company gave a sad traveler another shot at happiness
Is it possible to be miserable in paradise?
Well, yes, if you look at Reddit user “Widget Dude,” who posted a series of photos of how miserable he was when he couldn’t bring his family on a free trip to Puerto Rico in March.
When the photos went viral, J. Walter Thompson San Juan and the Puerto Rico Tourism Company decided to give the melancholy traveler another chance to experience Puerto Rico, this time with his wife and baby by his side. Two weeks after his original photos were posted, shared a much happier set of photos with the world. Each of the solemn photos from his first trip were reshot with his wife and daughter by his side and a big grin on his face.
Jaime Rosado, CCO of J. Walter Thompson Latin America said of the campaign, “Today brands must be constantly listening to the conversations online, in the social channels, and find creative and relevant ways to engage with their audience. The biggest challenge is the speed of response, the speed of action, because you have to create and execute the idea while the conversation outside is still ongoing.”
– Read more about the campaign on Adweek and Creativity Online.