Press Releases - Jack Morton Worldwide - Adforum.com https://www.adforum.com/agency/9872/press-releases/rss Jack Morton Worldwide Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Jack Morton Worldwide expands US team in 2017 https://www.adforum.com/agency/9872/press-releases/65320/jack-morton-worldwide-expands-us-team-in-2017 https://www.adforum.com/agency/9872/press-releases/65320/jack-morton-worldwide-expands-us-team-in-2017 Global brand experience agency Jack Morton Worldwide continues to strengthen its US team at the senior level with six new hires in New York, San Francisco and Detroit.

“At Jack Morton we create extraordinary experiences for our clients and to do so, we continue to recruit and develop the best talent in our industry,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “We’re excited to announce a number of senior hires, further building on our very talented teams across our offices in the US.”

New hires include the following:

Cynthia Kuker, Vice President, Senior Creative Director, New York

Cynthia has over 20 years’ experience as a leading industry consultant, during which time she has collaborated with a number of agencies including Jack Morton. She has worked with many brands including Johnson & Johnson, Pfizer, Marriott, IBM and Grant Thornton.

Daniel Macena, Vice President, Creative Director, New York

Before joining Jack Morton, Daniel served as creative director at McCann HumanCare where he worked with brands including Airborne, MegaRed, Digestive Advantage and Move Free. His prior experience also includes working with diverse brands like Ford Motor Company, Colgate, Burger King, United States Marines Corps, GM, Verizon Wireless and HBO.

Elyse Marks , Associate Creative Director, San Francisco

Elyse comes to Jack Morton from George P Johnson where she held the role of associate design director. Elyse has worked with brands such as Toyota, Scion, Lexus, Sony, Universal, Disney, Citi, The Federal Reserve Bank, Bandai and Bombardier.

Colette Crespin, Executive Producer, San Francisco

Colette joins Jack Morton from George P. Johnson where she was part of the team that delivered Dreamforce in 2016. Prior to this engagement she founded Wild Wellbeing, an experiential agency focused on wellbeing and based in London. Colette has worked with many diverse brands including Ren Skincare, Sweaty Betty, Google, Founders Forum, Jurlique and Anthroplogie.

Lauren Lazarus, Executive Producer, Detroit and New York

Lauren comes to Jack Morton from the Max Mara Fashion Group where she was director of special events and external affairs. Prior to this Lauren was trade-marketing manager at Giorgio Armani.

Lauren Abernethy, Regional Account Director, Detroit

Lauren comes to Jack Morton from the Simon Property Group where she held the role of regional vice president of marketing. Lauren is a highly experienced marketer with 19 years’ experience in the retail and property management sector.

These appointments are effective immediately. All new hires are available for interview upon request.

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2017-05-18 00:00:00
Jack Morton Worldwide partners with Ooredoo at Mobile World Congress 2017 to bring next generation technologies to life https://www.adforum.com/agency/9872/press-releases/65324/jack-morton-worldwide-partners-with-ooredoo-at-mobile-world-congress-2017-to-bring-next-generation-technologies-to-life https://www.adforum.com/agency/9872/press-releases/65324/jack-morton-worldwide-partners-with-ooredoo-at-mobile-world-congress-2017-to-bring-next-generation-technologies-to-life Global brand experience agency Jack Morton Worldwide has been appointed by international communications company Ooredoo to create its brand experience at Mobile World Congress (MWC). The experience is the first application of Ooredoo’s refreshed brand which was introduced earlier this year. MWC 2017 is taking place 27 February – 2 March at Fira Gran Via in Barcelona.

Ooredoo’s brand experience showcases the brand’s next-generation solutions and services which demonstrate the incredible progress the company has made in recent years, as it pushes to become a data experience leader across its footprint in the Middle East, North Africa and Southeast Asia.

Ooredoo’s enhanced network infrastructure has enabled the company to introduce a range of innovative services and conduct cutting-edge network research, the results of which visitors to the experience at MWC will be amongst the first to see.

A prime areas of focus within the experience is Ooredoo’s research into 5G technology, which will provide the enhanced speeds and improved latency necessary to deliver next generation mobile technologies. Visitors are taken on a journey from the days of voice and text through to the super-connected era of 4.5G and 5G, now made possible by Ooredoo’s advanced Supernet technologies.

One of the most innovative concepts featured in the experience this year is ‘Ooredoo Rescue’. Using pioneering drone technology stationed on buoys, Ooredoo aims to enable coast guards to respond faster and more accurately to emergencies by providing a live video feed of the situation remotely over the brand’s world-class 4G Supernet and through deploying an emergency raft via the drone. To bring this technology to life at MWC, an inventive interactive experience was created, which utilises an animation of the Ooredoo rescue technology in action, as well as a life-size version of the buoy itself.

Ooredoo’s next generation solutions showcased at MWC also includes ‘Smart Stadium’ – a technology developed with the aim to create integrated systems for stadiums which support ticketing and crowd management, alongside power and safety, all on one platform.

Fatima Al-Kuwari, Senior Director, Brand and CSR, Ooredoo Group, said:

“Through our partnership with Jack Morton, Ooredoo has been able to showcase an experience that compellingly demonstrates our next generation solutions, enabling collaboration with a host of companies from around the world. Our presence at Mobile World Congress enables us to effectively communicate the incredible progress we have made over the last 12 months, as well as the benefits we continue to deliver to our customers through our data experience leadership.”

The design of the distinctive two-storey experience was created to capture the playful and energetic identity of the refreshed Ooredoo brand.

Mike Kunheim, Managing Director, Jack Morton Worldwide said: “Mobile World Congress is the premier industry event and as such is a critical platform for brands. We are delighted to help Ooredoo showcase its next-generation technologies, through the creation of a truly compelling and inspirational experience.” 

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2017-03-02 00:00:00
Ericsson’s MWC experience brings to life pioneering work at the digital frontier https://www.adforum.com/agency/9872/press-releases/65321/ericssons-mwc-experience-brings-to-life-pioneering-work-at-the-digital-frontier https://www.adforum.com/agency/9872/press-releases/65321/ericssons-mwc-experience-brings-to-life-pioneering-work-at-the-digital-frontier Ericsson’s presence at Mobile World Congress (MWC) this year brings to life the opportunities afforded by the brand’s vision of the Networked Society and its collaboration with customers and partners to create pioneering work at the digital frontier. Ericsson has partnered with global brand experience agency, Jack Morton Worldwide, to create the experience, which takes place from the 27th February to 2nd March at Fira Gran Via, Barcelona.

The vision of the Networked Society is one of an ever-more connected world where people, business and society are empowered by this connectivity to reach their full potential and create a more sustainable future. Information and Communication Technology (ICT) is a key driving force for this transformation, and the essential infrastructure it provides could help to address some of the greatest challenges facing our planet. 40% of the world’s mobile traffic flows through Ericsson’s networks, so as an ICT leader, Ericsson has the technologies, services and expertise to help enable this transformative change, and to do so by collaborating at the digital frontier of a disruptive world.

Cecilia Dahlström, Head of Experience and Events, Ericsson said: “Mobile World Congress is an important sales and marketing platform for Ericsson. This year the experience is designed to showcase the innovative work with our partnerships, in order to reach out and inspire operators, developers, industries and governments. With our partner, Jack Morton, we have built an experience that is immersive and inspiring, bringing to life the vision and opportunity of a new day at the digital frontier.”

With partnerships integral to Ericsson and its vision of pioneering at the digital frontier, the experience has been designed to recognise and stimulate collaboration. For example, the ‘partner wall’ highlights the work of the many exciting collaborations in which Ericsson is currently involved and the work of Ericsson ConsumerLab is showcased, revealing its valuable consumer insights and providing catalysts for conversation.

It is the 10th consecutive year for which Jack Morton Worldwide is the strategic and creative partner for Ericsson’s experience at MWC.

Mike Kunheim, Managing Director, Jack Morton Worldwide, commented, “In a world of changing industry roles, intense competition and financial pressure, Ericsson has a vision for a better, more collaborative future. We are delighted to continue our partnership with Ericsson in bringing this vision to life.”

The physical design of Ericsson’s space at MWC supports the innovative and immersive experiences within it by creating a dynamic, fluid and evolving structure, taking visitors on a journey of intrigue and impact. For example, a flexible stage design is used which evolves for each of the live action elements, including the media and analyst briefing, fireside chats with Ericsson’s President and CEO and a social mingle space.

In-keeping with the fluidity of the show, and to support Ericsson’s continued sustainability policy, the whole installation is completely reusable and adaptable for the remainder of Ericsson’s 2017 trade show calendar.

In total, the experience occupies 6000sqm, boasting tiered meeting rooms to optimise space and allow for the exploration of unique customer challenges through conversations and immersive experiences. The Ericsson space also contains two cafes and a meeting lounge. 

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2017-03-02 00:00:00
Jack Morton teams up with the Ad Council for Love Has No Labels https://www.adforum.com/agency/9872/press-releases/65325/jack-morton-teams-up-with-the-ad-council-for-love-has-no-labels https://www.adforum.com/agency/9872/press-releases/65325/jack-morton-teams-up-with-the-ad-council-for-love-has-no-labels BOSTON, MA – February 17, 2017: Global brand experience agency Jack Morton Worldwide has been selected by the Ad Council to create a social media strategy and a content and community management program for their Love Has No Labels campaign, which celebrates diversity and encourages individuals to rethink their biases.

“We are thrilled and proud to be partnering with the Ad Council on this remarkable program and to have an instrumental role in helping to continue to get this important message out about inclusion and diversity across all channels,” said Josh McCall, Jack Morton’s Chairman and CEO.

Love Has No Labels’ new campaign, created by the Ad Council and R/GA, “Fans of Love” kicked off on Tuesday, February 14 (Valentine’s Day) and showcases real time moments of diversity and inclusion. The new PSAs, which were filmed live in Orlando in January, utilize a jumbotron to highlight different types of love across race, religion, gender, sexuality, ability and age. The goal is to encourage viewers to evaluate their own biases and prompt them to be more accepting of others in their own lives.

The Love Has No Labels campaign first launched nationally in 2015 with a video of skeletons dancing and embracing before emerging from behind an x-ray screen and revealing themselves as diverse couples, friendships and families. This work was followed by “We Are America,” featuring John Cena, which celebrates the diversity of America. “Fans of Love” feature real people and relationships to celebrate diversity and promote inclusion.

“Our message of diversity and inclusion will be further communicated to a broader audience thanks to the team at Jack Morton,” said Ellyn Fisher, SVP of Marketing and Communications at the Ad Council. “Through social media we’ll be able to reach many more people on a variety of platforms, and in this way continue to encourage the public to recognize their own biases and move towards love and acceptance.”

To learn more, visit the Love Has No Labels website and join the campaign’s social communities on Facebook, Twitter and Instagram. 

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2017-02-17 00:00:00
Jack Morton Worldwide appoints Rachel Donovan as Senior Vice President, Executive Creative Director https://www.adforum.com/agency/9872/press-releases/65329/jack-morton-worldwide-appoints-rachel-donovan-as-senior-vice-president-executive-creative-director https://www.adforum.com/agency/9872/press-releases/65329/jack-morton-worldwide-appoints-rachel-donovan-as-senior-vice-president-executive-creative-director Global brand experience agency Jack Morton Worldwide continues to strengthen its US team at the senior level with the hire of Rachel Donovan as senior vice president, executive creative director, based in the New York office. Rachel was formerly global creative director at McCann Health. Her new position with Jack Morton Worldwide is effective immediately.

“As executive creative director in New York and a member of our global creative council, Rachel will have an instrumental role in the creative direction of our agency,” said Bruce Henderson, Chief Creative Officer, Jack Morton Worldwide. “Rachel’s creative vision, her breadth of experience, and her proven leadership skills will be invaluable as we continue to create extraordinary brand experiences for our clients.”

Prior to her role as global creative director at McCann Health, she worked at Spike Lee’s advertising agency Spike DDB, Sapient Nitro, UniWorld, Publicis and Havas Worldwide. She began her career as an art director at BBDO, after graduating from the School of Visual Arts with a BFA in advertising and graphic design.

Rachel comes to Jack Morton with experience across a myriad of industries, including automotive, beauty, consumer packaged goods, mobile devices, entertainment, healthcare, and technology. Former clients include Pepsi, Chevrolet, Cadillac, Reckitt Benckiser, Novartis, HBO, GE, AT&T, Target, Time Warner Cable, Colgate, Dove, match.com, and Airbnb.

Regarding her new role, Rachel Donovan, Senior Vice President, Executive Creative Director, Jack Morton Worldwide said, “I’m excited to build upon Jack Morton’s extraordinary legacy, while pushing the creative boundaries and furthering the innovative culture with its incredibly talented team.” 

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2017-01-12 00:00:00
Jack Morton Worldwide, London, appoints new executive creative director https://www.adforum.com/agency/9872/press-releases/65330/jack-morton-worldwide-london-appoints-new-executive-creative-director https://www.adforum.com/agency/9872/press-releases/65330/jack-morton-worldwide-london-appoints-new-executive-creative-director Global brand experience agency Jack Morton Worldwide has appointed Damian Ferrar as SVP, executive creative director. The appointment is effective immediately. Based in the agency’s London office, Damian will be leading the team’s creative offering.

Damian joins Jack Morton from R/GA, where he partnered with clients to help fuel business transformation. With more than 20 years’ experience in the industry and with a passion for embracing and leveraging innovative technologies, Damian has helped realise the vision and commercial objectives of many global businesses through transformative brand experience platforms. During this period, whilst at agencies including Interbrand and Imagination, Damian counted BT, Ford, Jaguar Land Rover, Shell, Canon, Heineken, Nike, Unilever, Samsung and Siemens amongst his clients.

Bruce Henderson, Chief Creative Officer, Jack Morton Worldwide commented on the appointment, “Damian’s prolific creative talents will be a great boon to our team. The opportunity to explore new creative horizons under his leadership is sure to open up an exciting new chapter, as we work together to create extraordinary experiences for our clients. Damian replaces Tim Elliott, our recently retired ECD, who has been at Jack Morton for 37 years and is a tough act to follow.”

Damian Ferrar, SVP, Executive Creative Director, Jack Morton Worldwide said: “Jack Morton has a fantastic reputation throughout the industry as an innovative and forward-thinking creative agency. I couldn’t be more excited to join a team that is as committed to delivering game-changing creative solutions as I am.” 

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2017-01-11 00:00:00
Kodak opens pop-up shop to launch Ektra Smartphone https://www.adforum.com/agency/9872/press-releases/65331/kodak-opens-pop-up-shop-to-launch-ektra-smartphone https://www.adforum.com/agency/9872/press-releases/65331/kodak-opens-pop-up-shop-to-launch-ektra-smartphone Jack Morton partners with Kodak to create brand experience

Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside the Kodak Ektra Smartphone.

The pop-up is designed as a creative hub for photography enthusiasts and will offer experiences and creative expertise through tutorials, exhibitions and exclusive trials of the Kodak Ektra Smartphone.

The Kodakery is the latest iteration of Kodak’s brand experience creative concept, developed by Jack Morton in partnership with Kodak, which first appeared earlier this year in Kodak’s brand experiences at CES (Consumer Electronics Show) and drupa, the print industry’s biggest trade show. Building on the concept’s urban regeneration theme, the pop-up shop reflects the creative renaissance of the iconic brand: taking influence from dark-rooms, the design speaks to the romance of the iconic brand’s heritage, while showcasing Kodak’s state-of-the-art technology.

Danielle Atkins, Vice President of Brand at Kodak said: “Kodak is a creative brand for creative people and it’s very exciting to be able to bring the brand to life in such an authentic way at The Kodakery.”

Mike Kunheim, Managing Director, Jack Morton Worldwide said: “Kodak is a brand which embraces both creativity and change. It’s this forward-thinking and open attitude that has enabled us to develop an exciting concept that can evolve with the brand and always offer an extraordinary experience.” 

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2016-12-07 00:00:00
Jack Morton Worldwide Hong Kong reinforces creative firepower https://www.adforum.com/agency/9872/press-releases/65322/jack-morton-worldwide-hong-kong-reinforces-creative-firepower https://www.adforum.com/agency/9872/press-releases/65322/jack-morton-worldwide-hong-kong-reinforces-creative-firepower Hong Kong, 17 October, 2016 – Global brand experience agency, Jack Morton Worldwide has appointed Lucille Essey as VP, Executive Creative Director for Hong Kong. The appointment is effective immediately.

Lucille has over 20 years’ industry experience internationally, including throughout Asia, and rejoins Jack Morton after previously working for Jack Morton China. Lucille has also held leadership roles at Luminous Experiential MSLGROUP and Uniplan. Across these roles, Lucille has worked with many leading global brands including Proctor & Gamble, Cartier, Audi, adidas, Galaxy Entertainment Group, Samsung, Sands China, City of Dreams Macau, HSBC and JP Morgan.

With her extensive experience in both design and brand experience, Lucille bridges the gap between disciplines with creative solutions that translate across channels. She also brings a wealth of experience as a show director, most recently with Studio City Macau for its Grand Opening event.

Natalie Ackerman, SVP, Managing Director, Jack Morton Worldwide, Hong Kong, said: “Jack Morton was looking for an exceptional individual – someone who understands the power of storytelling through brand experience, and has the ability to communicate it effectively. I am excited about the opportunities ahead and Lucille’s appointment reflects our continued commitment to providing our clients with the best work and talent.”

Executive Creative Director, Jack Morton Worldwide, Hong Kong, Lucille Essey said: “Jack Morton has an outstanding reputation in the industry, so I’m very excited to be rejoining the agency. And it’s an inspiring time to be in brand experience. The lines that divide traditional media categories are not just blurring, they are disappearing almost entirely, leaving us with huge opportunities to craft unique creative solutions for our clients. Finding these solutions is what keeps us relentless in our pursuit of extraordinary experiences.” 

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2016-10-17 00:00:00
Jack Morton Worldwide further strengthens US team in 2016 https://www.adforum.com/agency/9872/press-releases/59068/jack-morton-worldwide-further-strengthens-us-team-in-2016 https://www.adforum.com/agency/9872/press-releases/59068/jack-morton-worldwide-further-strengthens-us-team-in-2016 Global brand experience agency Jack Morton Worldwide has further strengthened its teams in the US at a senior level, making three key promotions and adding six new hires in its New York, Detroit and San Francisco offices. This swiftly follows five senior-level hires in offices across the US, which were announced in February.

“Our team at Jack Morton is growing once again this year, strengthening our talent in our management, client relationships and creative teams,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “We’re excited to both inject fresh, diverse talent and to grow our talent from within, as we drive forward in our vision to create extraordinary experiences.”

Promotions include the following:

John Howard – EVP, Managing Director, Detroit
John has served as the creative lead for Jack Morton’s Detroit office since 1999, most recently as Executive Creative Director. Within these leadership roles, John has worked very closely with GM, creating campaigns across all brands and multiple business teams within the group. He has also worked with many other brands, including: NASCAR, MLB, SXSW, NCAA, CMA, NFL and Disney. John now steps up to the role of Managing Director.

Tom Michael – SVP, Group Account & Strategy Director, San Francisco
Tom has been a key senior strategist at Jack Morton for 12 years, driving communications and strategy for business development and client engagements with both B2B and consumer brands. He now steps up to oversee a portfolio of technology clients in addition to leading the strategy team of Jack Morton’s West Coast operations. Prior to Jack Morton, Tom worked in-house at PeopleSoft and agency-side at Citigate Cunningham.

Ethan Gunning – SVP, Executive Creative Director, San Francisco
Ethan joined Jack Morton in 2011 and since then has been instrumental in elevating Jack’s creative work on the West Coast and globally as a member of the agency’s Creative Council. Prior to joining Jack, Ethan gained more than 15 years’ experience in the industry. During this period, he was a creative lead for the Office of Metropolitan Media and agency-side with the Kenwood Group and Delphi Productions, working with brands including HP, Adobe, EA, Wired and GE.

New hires include the following:

Elizabeth Krato – EVP, Director of Operations, Detroit
Prior to Elizabeth’s appointment to this role, following a period as a consultant, she was a leading member of the Jack Morton team for 17 years, most recently as SVP, Group Production Director. During this period, Elizabeth worked with every division at GM, and was instrumental in the creation of many of the brand’s key communication programs and launches. Elizabeth’s extensive industry experience also includes work with Pixel Corps and the Ryder Cup.

Kate Crotty – SVP, Account Director, Events, New York
Kate brings 22 years of experience in the industry where she has held senior roles with a number of agencies including Broadstreet, MJM Creative Services and Sandra Arnold Inc. During this time, Kate has worked with brands including IBM, GSK, Johnson & Johnson, Medivation and Omnicom Media Group and most recently was Programs and Events Strategist for Friends of the USA Pavilion at Expo Milano 2015.

Gary Baker – VP, Creative Director, New York
With more than 13 years of industry experience, Gary joins Jack Morton’s New York office having held senior creative roles at a number of agencies including Cake and G2. During this period, Gary worked with many leading brands including Disney, Visa, Toys”R”Us, Xerox, Special Olympics, Dell, Kellogg’s and Campbell’s.

Kristy Snowden – Senior Account Director, San Francisco
With over 13 years of experience in managing multimillion dollar accounts and client collaborations, Kristy joins Jack Morton from Wunderman, Seattle where she was business lead managing integrated marketing campaigns for clients including T-Mobile and Microsoft. Prior to this, Kristy held senior roles working with both government and consumer brand clients including Army National Guard, Geico, System Planning Corporation, and Virginia Organizations Responding to AIDS.

David Harrison – Senior Creative Director, San Francisco
David joins Jack Morton San Francisco with over 15 years of experience leading the creation of award-winning experiences for B2B and B2C client engagements across a diverse range of industries, working with brands including T-Mobile, Heineken, Medtronic, Samsung, GM, Ford and Chevron.

Brian Thompson – Creative Director, San Francisco
Prior to joining Jack Morton, Brian led creative at Apple, Goodby, Silverstein & Partners and AKQA. During his more than 15 years in the industry, he has worked across experiential, traditional and non-traditional branding campaigns for Apple, Audi, Chevy, HP, Sprint, Adobe, Xbox, Anheuser-Busch and Delta Airlines, among others.

These appointments are effective immediately.

All new hires are available for interview upon request. 

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2016-05-25 00:00:00
Martin Lindstrom and Jack Morton Worldwide partner to challenge big data https://www.adforum.com/agency/9872/press-releases/59067/martin-lindstrom-and-jack-morton-worldwide-partner-to-challenge-big-data https://www.adforum.com/agency/9872/press-releases/59067/martin-lindstrom-and-jack-morton-worldwide-partner-to-challenge-big-data Jack Morton Worldwide, global brand experience agency, and Martin Lindstrom, international best-selling author and brand futurist, today announce their partnership, which will challenge the dominance of big-data thinking and work to help brands uncover the potential to drive brand success through small data.

These principles are explored in Martin Lindstrom’s new book Small Data which is published today. Approaches from Small Data will be used as part of Jack Morton’s strategic planning process, enabling the agency to uncover deep human insights and develop the most compelling brand experiences for its clients.

Small Data examines how insights gleaned from tiny clues can uncover huge trends and drive big change for brands. The book, which charts Martin’s fascinating journey of discovery for leading brands, references Jack Morton’s own small-data-influenced work with Chevrolet.

In an era where big data has challenged the value of human perception and observation, the principles of Small Data show that mining and matching technological data with up-close psychological (and sometimes counter-intuitive) insights creates the ultimate snapshot of consumers and their most authentic desires.

“If we want to truly understand what makes people love brands, we need to force ourselves to be present again and see what’s really going on around us—big data isn’t enough. So I’m starting a Small Data revolution and I’m delighted that Jack Morton is with me on that journey in helping brands reconnect with people and be the most successful they can be,” said Martin Lindstrom.

“As a brand experience agency, Jack Morton has always been focused on building a close understanding of what makes people tick, in order to ensure our work genuinely resonates with people. When it comes to experiences, achieving that resonance is often grounded in emotion—and that can’t be pinpointed through big data alone. So we’re very excited to be working closely with Martin Lindstrom as we embrace Small Data in the development of the extraordinary creative work that Jack Morton is renowned for,” said Craig Millon, EVP Consumer Marketing at Jack Morton Worldwide.

Learn about how small data can lead to breakthrough ideas that transform brands in our white paper, Why marketers should think small before going big. 

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2016-02-23 00:00:00
Lions Festivals thanks creativity through trilogy of films https://www.adforum.com/agency/9872/press-releases/59066/lions-festivals-thanks-creativity-through-trilogy-of-films https://www.adforum.com/agency/9872/press-releases/59066/lions-festivals-thanks-creativity-through-trilogy-of-films Global brand experience agency Jack Morton Worldwide has been appointed by Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, to create three films, which form part of Lions Festivals’ ‘Thank You Creativity’ campaign, launched this week. The first of the three-part film series has been released, and will be followed by two more in the lead up to the festival, which takes place on 18th–25th June this year.

The ‘Thank You Creativity’ campaign is intended as a love letter to imagination and craft, and a reminder of their purpose and power. The integrated campaign also features multiple print executions, podcasts and a dedicated microsite.

The first film within the campaign explores the creative journey, tracing the influences and sources of inspiration that put people on a creative path, and reminding us to keep following it.

“We make the case for creativity because we know that it is a force for business, for change and for good. But we can do more,” says Lions Festivals CEO, Philip Thomas. “It’s our mission not just to champion creativity, but to remind people of its magic and join us in being grateful for the difference it makes.”

Adam Norris, SVP, Senior Creative Director, Jack Morton in London said: “It is an honour and a pleasure to get involved with Cannes Lions again this year. And it’s a particular privilege to be in a position to make films about creativity for a creative audience. We are excited to tap into a nostalgic checklist of those moments in time that all creative people can relate to – those moments that make up the journey towards self-defining.” 

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2016-02-10 00:00:00
Jack Morton Worldwide expands US team in 2016 https://www.adforum.com/agency/9872/press-releases/59065/jack-morton-worldwide-expands-us-team-in-2016 https://www.adforum.com/agency/9872/press-releases/59065/jack-morton-worldwide-expands-us-team-in-2016 Global brand experience agency Jack Morton Worldwide has expanded its teams around the US, adding five new senior level hires.

“We’re excited to be kicking off 2016 adding extraordinary talent to our teams across the US,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “Our new hires bring exemplary creative and management talent that we know will reinforce and further propel our teams to create world class brand experiences for our clients.”

New hires include:

Ann Marie Almariei – VP, Content Director, Boston
Ann Marie brings over 20 years’ experience with roles at MRM Worldwide, McCann, Vaynermedia and 360i. In her most recent role at Devries Global as Director of Strategy & Content, Ann Marie focused on social media and digital innovation for clients including P&G, Anne Klein and Jones New York.

Shelley Elkins – SVP, Group Creative Director, Chicago
Shelley will be responsible for charting the creative vision for Jack’s Chicago office across all of its clients. She brings over 15 years of experience leading creative for brands such as KitchenAid, Emerson, Kaiser Permanente and eBay. Prior to joining Jack Morton, she was VP/Creative Director for DigitasLBi in Chicago and San Francisco and worked with a variety of clients including General Motors, Walgreens, and Kellogg’s.

Niki Herr – VP, Account Director, San Francisco
Niki joins Jack Morton from energy storage and software start-up Stem where she was Director of Brand and Communications. Prior to Stem, Niki was Vice President of Business Leadership at Momentum Worldwide where she led the San Francisco office and Momentum’s energy practice. She has worked with brands including Microsoft, The Clorox Company, ENERGY STAR and Constellation Brands.

Duncan Miller – Director of Business Development, San Francisco
Duncan joins the San Francisco team from George P Johnson Experience Marketing where he was Business Development Manager, Sports & Sponsorship Marketing. There he worked with brands including Pepsi, Under Armour and Cisco. Prior to that, Duncan spent time at Aqueduct and Rainmaker Consulting, both in London. In 2014, Duncan was recognized in the “Top 30 Under 30 in the UK,” by C&IT Magazine.

Don Peasley – EVP Group Account Director, Detroit
Donald brings over 25 years of agency and client experience to the Detroit team with roles at VSA Partners, Leo Burnett, Verizon Wireless and General Motors. In 2010, Don led the team that was awarded the Grand Effie for their work with the Detroit Public Schools.

These appointments are effective immediately.

All new hires are available for interview upon request.

Visit our careers page to see open Jack Morton job openings. 

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2016-02-04 00:00:00
Jack Morton Worldwide expands US team in 2016 https://www.adforum.com/agency/9872/press-releases/59064/jack-morton-worldwide-expands-us-team-in-2016 https://www.adforum.com/agency/9872/press-releases/59064/jack-morton-worldwide-expands-us-team-in-2016 Global brand experience agency Jack Morton Worldwide has expanded its teams around the US, adding five new senior level hires.

“We’re excited to be kicking off 2016 adding extraordinary talent to our teams across the US,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “Our new hires bring exemplary creative and management talent that we know will reinforce and further propel our teams to create world class brand experiences for our clients.”

New hires include:

Ann Marie Almariei – VP, Content Director, Boston
Ann Marie brings over 20 years’ experience with roles at MRM Worldwide, McCann, Vaynermedia and 360i. In her most recent role at Devries Global as Director of Strategy & Content, Ann Marie focused on social media and digital innovation for clients including P&G, Anne Klein and Jones New York.

Shelley Elkins – SVP, Group Creative Director, Chicago
Shelley will be responsible for charting the creative vision for Jack’s Chicago office across all of its clients. She brings over 15 years of experience leading creative for brands such as KitchenAid, Emerson, Kaiser Permanente and eBay. Prior to joining Jack Morton, she was VP/Creative Director for DigitasLBi in Chicago and San Francisco and worked with a variety of clients including General Motors, Walgreens, and Kellogg’s.

Niki Herr – VP, Account Director, San Francisco
Niki joins Jack Morton from energy storage and software start-up Stem where she was Director of Brand and Communications. Prior to Stem, Niki was Vice President of Business Leadership at Momentum Worldwide where she led the San Francisco office and Momentum’s energy practice. She has worked with brands including Microsoft, The Clorox Company, ENERGY STAR and Constellation Brands.

Duncan Miller – Director of Business Development, San Francisco
Duncan joins the San Francisco team from George P Johnson Experience Marketing where he was Business Development Manager, Sports & Sponsorship Marketing. There he worked with brands including Pepsi, Under Armour and Cisco. Prior to that, Duncan spent time at Aqueduct and Rainmaker Consulting, both in London. In 2014, Duncan was recognized in the “Top 30 Under 30 in the UK,” by C&IT Magazine.

Don Peasley – EVP Group Account Director, Detroit
Donald brings over 25 years of agency and client experience to the Detroit team with roles at VSA Partners, Leo Burnett, Verizon Wireless and General Motors. In 2010, Don led the team that was awarded the Grand Effie for their work with the Detroit Public Schools.

These appointments are effective immediately.

All new hires are available for interview upon request.

Visit our careers page to see open Jack Morton job openings. 

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2016-02-04 00:00:00
Jack Morton Worldwide China appoints new leadership https://www.adforum.com/agency/9872/press-releases/59063/jack-morton-worldwide-china-appoints-new-leadership https://www.adforum.com/agency/9872/press-releases/59063/jack-morton-worldwide-china-appoints-new-leadership Global brand experience agency Jack Morton Worldwide today announces the appointment of Evie Loo as Managing Director, China. Based in the agency’s Shanghai office, Evie takes on the helm from outgoing Managing Director, Adam Charles. Adam leaves the role after a six year period with Jack Morton, China.

Evie has over 20 years’ industry experience throughout Asia and has held leadership roles at Avantgarde, Dentsu and Young & Rubicam. In these roles, Evie has worked with many leading brands including Jaguar Land Rover, Porsche, Nike, BMW, HP, and DHL. She also brings client-side brand marketing leadership experience from her roles at Michelin, Iomega and MasterCard.

Evie takes on the role of Managing Director, effective immediately. She reports to Jack Morton’s Vice Chairman and President, International, Julian Pullan.

“Evie has a terrific track record of success within our industry in China. Her experience and insight will be a fantastic asset to our clients in the region and I’m delighted she’s joining the Jack team,” said Julian Pullan, Vice Chairman and President, International, Jack Morton Worldwide.

“Jack Morton has an outstanding reputation in the industry, so I’m very excited to be joining the agency. It’s an honour to have the opportunity to lead our talented team in Shanghai and Beijing and I look forward to creating extraordinary work for our clients together” said Evie Loo, Managing Director, China, Jack Morton Worldwide. 

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2016-02-01 00:00:00
Jack Morton Worldwide Appoints Bruce Henderson Chief Creative Officer https://www.adforum.com/agency/9872/press-releases/59062/jack-morton-worldwide-appoints-bruce-henderson-chief-creative-officer https://www.adforum.com/agency/9872/press-releases/59062/jack-morton-worldwide-appoints-bruce-henderson-chief-creative-officer Global brand experience agency Jack Morton Worldwide today announces a key appointment to its leadership team. Bruce Henderson will join Jack Morton as Chief Creative Officer in January based in the New York office of the agency.

Henderson will leave Geometry Global where he is Chief Creative Officer for North America. Most recently, he guided the merger of the G2, OgilvyAction and JWTAction creative departments, creating Geometry. Prior to Geometry, Henderson was Group Creative Director at Ogilvy in New York, where he worked on global and US accounts, including IBM, Siemens, Six Flags, TD Ameritrade and DuPont. Henderson’s work has won numerous awards, including Clio, Effie, Addy, and Webby Awards.

“As an ideas-led brand experience agency, our creative leadership is a vital component of our success,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”

“Jack Morton has a fantastic reputation for creating brand experiences and I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way,” said Bruce Henderson. “So I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally.”

In addition to charting the agency’s creative vision, Henderson will chair Jack Morton’s global Creative Council, comprised of executive creative directors and senior strategists from across the world, and will oversee the agency’s brand marketing. 

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2015-09-16 00:00:00
Vote now to see Jack at SXSW 2016 https://www.adforum.com/agency/9872/press-releases/49794/vote-now-to-see-jack-at-sxsw-2016 https://www.adforum.com/agency/9872/press-releases/49794/vote-now-to-see-jack-at-sxsw-2016 Here at Jack, we work hard to find the trends and insights that fuel extraordinary brand experiences, and we need your vote to help bring two Jack talks to SXSW 2016—a five-day festival of cutting-edge technologies and digital creativity that features compelling presentations and panels from the brightest minds in emerging technology.

Whether you’ll be at SXSW next year or viewing these presentations on our blog, we will show you:

We need as many votes as possible by Friday, September 4. So vote for both of these topics below, and tell all your friends, to bring them to life at SXSW 2016.

Tell everyone you know!

Tell everyone you know!

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2015-08-26 18:42:05
Does your brand give good experience? https://www.adforum.com/agency/9872/press-releases/49795/does-your-brand-give-good-experience https://www.adforum.com/agency/9872/press-releases/49795/does-your-brand-give-good-experience Many brands are all promise, no proof. But in a digitally empowered era, brands that don’t deliver on expectations are either quickly forgotten—or worse—sabotaged by detractors.

And it shows in their business results. In a five-year study of stock performance, customer experience leaders demonstrated a cumulative 69% advantage in performance over customer experience laggards.

Does your brand give good experience | Jack Morton | SXSW  2016

So today, brands must learn to mind The Experience Gap, finding ways to close it and align brand promises to the proof delivered to consumers at every turn.

Want to learn more about how brands can close the experience gap and deliver on their brand promises? Vote for this topic on the SXSW Interactive PanelPicker to bring this talk to life at SXSW 2016!

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2015-08-26 18:09:27
If you’re reading this, you’re probably weird https://www.adforum.com/agency/9872/press-releases/49551/if-youre-reading-this-youre-probably-weird https://www.adforum.com/agency/9872/press-releases/49551/if-youre-reading-this-youre-probably-weird Millennials | Photo credit: Millennial Magazine
Photo credit: Millennial Magazine

Or rather, W.E.I.R.D.

Western. Educated. Industrialised. Rich. Democratic.

And a lot of focus is put on you. Marketing and services are designed around you. Even in the field of Psychology, WEIRDos are vastly over-represented as experimental subjects, meaning received wisdom about what everyone everywhere thinks is heavily skewed…despite one paper calling you (yes, you) “among the least representative populations one could find for generalizing about humans.”

And if you were born between the early ’80s and the turn of the century – i.e. if you’re a WEIRD Millennial – then the focus is even greater. But how many of the 13 Million results from a search of “marketing to Millennials” are about non-Westerners?

‘We’ doesn’t mean
‘everyone’.

Because, of the 2.5bn Millennials globally, only about 15% are WEIRD. And while characteristics are shared globally, such as being the most connected and educated generation in history, one size doesn’t fit all. In many places, cultural differences prevail over what year you were born.

And brand marketeers ignore this diversity at their peril. Not least because non-WEIRD Millennials are less cynical about brands. So don’t assume your reality is everyone else’s, because the opportunities are greater the less WEIRD you become.

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2015-08-17 12:16:53
The new viral: effective, not just infective https://www.adforum.com/agency/9872/press-releases/49796/the-new-viral-effective-not-just-infective https://www.adforum.com/agency/9872/press-releases/49796/the-new-viral-effective-not-just-infective Subservient chicken. Old Spice guy. Real beauty sketches. They’re the stuff of viral video and marketing legend.

But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.

Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral—a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.

Want to learn more about how to create effective viral content? Vote for this topic on the SXSW Interactive PanelPicker to bring this talk to life at SXSW 2016!

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2015-08-12 20:14:08
These pencils show what your color scheme says about your brand https://www.adforum.com/agency/9872/press-releases/49552/these-pencils-show-what-your-color-scheme-says-about-your-brand https://www.adforum.com/agency/9872/press-releases/49552/these-pencils-show-what-your-color-scheme-says-about-your-brand The Story

It’s pretty crazy to think about how much external factors can influence our mood and behavior. Color, for instance, has the power to calm us after a fight or cheer us up after receiving sad news. Feeling angry? Maybe switch your screensaver to Pepto-Bismol pink for a while (scientists painted the jail cells of particularly aggressive inmates this color in the 1980’s, with amazing results).

Feel the rainbow

The School of Life, an organization dedicated to helping people develop emotional intelligence, recently developed a set of colored pencils that can help you get in touch with the psychology of color, and realize the powerful influence individual colors have over you. Each pencil in the set includes a corresponding mental state etched on the side: hope (yellow), vitality (orange), adventure (light red), power (dark red), ambiguity (lavender), clarity (light blue), discipline (dark blue), sanity (green), realism (dark green), mellowness (brown), dignity (dark brown), and authority (black). So if you can’t figure out what it is about that commercial or billboard that gets you so riled up or mellows you out, subject it to a little bit of color analysis…you might be surprised!

Why it matters

Since color has the power to influence our perception, it has an enormously important role in the world of marketing. In one study, researchers found that up to 90% of snap judgments that consumers make about certain products can be grounded solely on color. Talk about a cognitive goldmine…

On a similar note, make sure you check out the presentation on the science of sensory branding that our Senior Associate Strategist, Lewis Robbins, gave at the Cannes Lions Festival earlier this year.

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2015-08-11 11:02:53
Behind the scenes of Jon Stewart’s last episode of The Daily Show https://www.adforum.com/agency/9872/press-releases/49553/behind-the-scenes-of-jon-stewarts-last-episode-of-the-daily-show https://www.adforum.com/agency/9872/press-releases/49553/behind-the-scenes-of-jon-stewarts-last-episode-of-the-daily-show
Daily Show with Jon Stewart set | Jack Morton Broadcast Design
The set our Broadcast Design team designed for The Daily Show with Jon Stewart

Senior Designer Larry Hartman and I were at the screening of the last Daily Show last night and continued on to the party on the USS Intrepid aircraft carrier. It was an amazing evening, though bittersweet.

I am so glad that I was part of Jon’s run at The Daily Show, a run that will be getting an encore—we found out that parts of our set will live on permanently at the Newseum in DC. That’s cool!

Jon Stewart #Jonvoyage | Jim Fenhagen | Larry Hartman | Jack Morton Broadcast Design
Larry Hartman and me at #JonVoyage

The party was under a huge open tent on the top deck of the huge aircraft carrier. Jon’s favorite foods were served including a Shake Shack booth for burgers and milkshakes. There was a great bar setup too, with a DJ and a fireworks show over the Hudson River which completely surprised Jon. I also had the chance to chat with Daily Show correspondents past and present, many of whom we have created sets for, including John Oliver and Larry Wilmore, and talked shop with Stephen Colbert and Trevor Noah, who we are currently creating new sets for. We received a warm goodbye from Jon, who thanked us for our work. He is a class act, and I hope we work together again.

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2015-08-07 16:50:46
Jack Morton Worldwide Promotes Julian Pullan to Vice Chairman https://www.adforum.com/agency/9872/press-releases/59061/jack-morton-worldwide-promotes-julian-pullan-to-vice-chairman https://www.adforum.com/agency/9872/press-releases/59061/jack-morton-worldwide-promotes-julian-pullan-to-vice-chairman Global brand experience agency Jack Morton Worldwide has announced that Julian Pullan, President, EMEA, is taking on the additional role of Vice Chairman.

The appointment reflects the agency’s commitment, at the highest level, to excellence in its creative work for brands. In his extended role, Julian will provide executive leadership across Jack Morton’s global network, championing the agency’s creative work and its promise to “do something extraordinary.”

Julian Pullan, Vice Chairman and President EMEA, Jack Morton Worldwide said, “Our creativity is the driving force for the success of our business and it is vital that we actively nurture it and elevate the fantastic experiences we work so hard to create here at Jack Morton. I am delighted to have the opportunity to help drive the agency forward through its creativity.”

Julian joined Jack Morton in 2002 as Director of Operations in London and became Managing Director in 2005. In January 2009, he joined the Global Executive Team, and in 2011 he became President, in which capacity he has founded offices in Dubai, Germany, and South Korea. Under his leadership, the EMEA operation has grown significantly in size and reputation and has won more than 500 creative awards.

Throughout his 30 years in the business, Julian has been responsible for creating award winning brand experiences for many of the world’s leading brands, including Toyota, Lexus, Philips, Shell, Ericsson, Nokia, HP, Barclays and General Motors. He is an active player in the industry and this year earned the number-one spot in Event Magazine’s “Event 100 Club 2015” for which he was voted by the readers of the magazine as the most influential person in the UK event industry.

Josh McCall, Chairman and CEO of Jack Morton Worldwide said, “I would like to congratulate Julian on all the great work and success that his excellent leadership has brought to the agency so far. I have no doubt that his passion for creativity and brave ideas will further elevate our award-winning brand experiences and will be instrumental in helping our clients achieve exceptional business outcomes.” 

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2015-07-30 00:00:00
The dirt-cheap activity tracker and smart-device controller that can change how consumers experience your brand https://www.adforum.com/agency/9872/press-releases/49554/the-dirt-cheap-activity-tracker-and-smart-device-controller-that-can-change-how-consumers-experience-your-brand https://www.adforum.com/agency/9872/press-releases/49554/the-dirt-cheap-activity-tracker-and-smart-device-controller-that-can-change-how-consumers-experience-your-brand Misfit, the company that launched its Flash fitness tracker last year at a $50 price point—well below its competitors—is disrupting the market yet again.

The company announced today not only that they’re launching an even cheaper activity tracker, the Flash Link, which sells at $19.99, but also its Link app. Using the device’s built-in button, the app transforms the fitness tracker into an all-in-one, Internet-of-Things controller.

Misfit offers a range of ways users can use the app to link their products, from a selfie button, to a music remote, and I personally can’t wait to get my hands on one to see all the things I can hack it to do. And at such a low cost, it doesn’t make sense not to.

But what’s even more exciting is all the ways this technology can connect brands to deliver meaningful experiences to consumers. Using the Flash’s sleep monitor and the Link app, you could have fresh coffee the moment you wake up by connecting it with a smart coffee pot. Or start brewing at the press of a button. Or receive a coupon to your favorite coffee shop.

While these are arguably possibilities we’ve already thought about with products like the Apple Watch, the Flash’s super-cheap price point makes this technology more of a reality for more people. You could be seeing a lot more of these at your events and in your stores, which means a lot more ways to connect.

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2015-07-16 14:08:20
Cannes guide to buzzwords https://www.adforum.com/agency/9872/press-releases/49555/cannes-guide-to-buzzwords https://www.adforum.com/agency/9872/press-releases/49555/cannes-guide-to-buzzwords

Jack’s team on the ground at the Cannes Lions festival gave two presentations, and spent the week soaking up, not just sun and rosé, but trends and ideas from some of the world’s leaders in marketing and creativity.

And buzzwords…lots of buzzwords.

Didn’t make it to Cannes? No time to plow through the myriad of reports and figure out if any of it matters? No problem! Now that we’re back, we’ve looked behind these trends and buzzwords and analyzed what they actually mean for marketers and the world of brand experience so you don’t have to.

From ways to connect with increasingly wary audiences to the power of cultural insights, these ideas are the backbone shaping some of the most effective marketing campaigns.

Read our white paper, and see how the trends we gathered in Cannes can transform your marketing.

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2015-07-15 16:25:31
Blood Typing https://www.adforum.com/agency/9872/press-releases/49556/blood-typing https://www.adforum.com/agency/9872/press-releases/49556/blood-typing Sometimes the simplest ideas are the best. Sweden’s blood service has found a great way to make the process of giving blood more real and relevant. When your red stuff goes into someone’s veins – almost certainly saving their life – you get thanked via SMS. No apps, no 360 VR, no immersive pop-up experience. Just one SMS – a sort of minimum viable communication to let you know that your donation has just helped a patient.
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It’s Nudge Theory in action. By giving a timely, personal communication, an external feedback loop is created for the donor. Their action has had an appropriate reaction, and they feel good as a result. And that increases the chances of them donating again. Job done.

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2015-07-06 08:59:51
Are emojis the future of online security? https://www.adforum.com/agency/9872/press-releases/49557/are-emojis-the-future-of-online-security https://www.adforum.com/agency/9872/press-releases/49557/are-emojis-the-future-of-online-security The Story

It feels like we’ve been hearing a lot about emojis lately…from broadening the spectrum of emoji options, to a notable taco omission, to emojis for introverted people (called….wait for it…introjis), these illustrative characters are taking the stage. And it’s not just about how you text anymore – a few weeks ago, Norwegian Airlines created a website URL made entirely of emojis. So what’s next for them? Introducing: emojis as the future of online security.

Can you guess my password?

A British start-up claims that 4-digit emoji passwords are almost 500 times more secure than numerical pin codes. Also, they’re harder to forget because we’re better at remembering pictures than numbers – this dates back to when we lived in caves and painted on walls. Of course, emoji pin codes are geared towards a certain generation that starts with an M and rhymes with shmillenial. 64% of Millennials regularly communicate with emojis, so obviously the next step is an emoji ATM pin code.

Some quick math

There are only 10,000 options for your basic 4-digit pin. If that seems like a lot of options, just realize it’s slightly less than the number of followers Jon Heder has on Twitter. On the other hand, emojis offer 3.8 million more possible combinations. This is pretty good, although the fact of the matter is that 4-digit pin codes still struggle at protecting your info. Eight character passwords give you the option of 208 billion combinations, and ten character passwords that use upper and lower-case letters offer 5 quintillion…so emoji pin codes may be fun but until there are as many taco emojis as trains they’re possibly not the best choice for protecting your data. (Note: There are at least 12 train emojis).

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2015-07-01 12:52:45
The creative engine, fueled by pink wine https://www.adforum.com/agency/9872/press-releases/49558/the-creative-engine-fueled-by-pink-wine https://www.adforum.com/agency/9872/press-releases/49558/the-creative-engine-fueled-by-pink-wine The past week has been one of the most electrifying, inspiring weeks of my life. I was lucky enough to join a handful of creatives from around the globe in the Young Lions Creative Academy. It was five days of full-on mind-bending creative discovery. I’m not gonna lie, it was intense. And amazing. I’m beyond grateful to have been given this opportunity. Here are just a few takeaways from what will henceforth be known as the most magical week EVER.

20150623_103107

Brand experience beaucoup.

It’s impossible to walk down the Promenade de la Croisette which is the fancy French name of the main street that runs along the beach in Cannes—without being inundated with brand experiences. Microsoft, Google, Shutterstock, Marketo, Accenture. Even the BBC World News got in on the action. The street is teeming with pop-ups, charging stations, cabanas, lounges, and full-blown beach takeovers. Need to get to the airport in Nice? Take the Uber helicopter. It takes off right by the Pandora yacht, which is just past the white iHeartMedia yacht, not to be confused with the red iHeartMedia yacht (more on yachts later). Brand ambassadors roll down the blue carpet on branded Segways distributing flyers, buttons, sunglasses, beach towels, drink vouchers, ChapStick, and mercifully, sunscreen. There isn’t a square inch of this gorgeous place that hasn’t been sold, and rightfully so. We are here with thousands of people who make and sell ads for a living, after all.

Did I mention the yachts?

Extravagance knows no limits in Cannes. We’re talking serious bling. Almost comical levels of bling. I read somewhere that there are 703 yachts here for the week. 703. Yachts.

Everywhere you look, bottles of rosé the size of small children are being uncorked. Meanwhile, cocktails at the Carlton terrace cost $30 and people you meet at parties casually mention their homes in Bali. It’s making sense now why Prada bags are listed as wardrobe staples in Ad Age’s “What to wear in Cannes” article. Somehow I managed to get by without one. All this to say, it’s good to be part of an industry that makes some people a lot of money but — Cannes is not real life.

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Inspiration can come from anywhere.

I heard a lot of different speakers this week. I mean A LOT of speakers. From Marilyn Manson to Jeff Goodby. The AOL Digital Prophet to an asteroid physicist from MIT. Busta Rhymes. Ryan Seacrest. Pharrell. Ok, now I’m just bragging…but while you may be wondering what on Earth some of these people have to do with advertising—I know I was—the truth is all of these people are crazy creative. The fact that many of them are so successful in other industries made what they had to say, and the festival in general, that much more interesting.

Do something emotional.

The common thread I detected from over 25 hours of keynotes is this: people respond to work that appeals to basic human emotion. It sounds simple, I know, but I think it’s easy to lose sight of this fundamental piece of wisdom in our world of clicks and apps, pixels and cords. You can have all the shiny new technology in the world, but no one cares unless it makes them feel something. A good example of a brand getting it right is the Always #LikeAGirl campaign, which, by the way, cleaned up the festival. Super simple. Hyper emotive. Massively successful.

The most interesting hairstyle in the world.

I’ll leave you with some sage advice. Don’t even think of trying to pass yourself off as a creative in Cannes if you don’t have a man bun. Seriously.


Want more insights from the Cannes Lions Festival? Read our white paper Cannes guide to buzzwords: 8 newbies on what’s real and what matters to brand experience to learn about the marketing trends you can’t afford to miss.

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2015-06-30 10:12:45
Your rock stars are not our rock stars https://www.adforum.com/agency/9872/press-releases/49559/your-rock-stars-are-not-our-rock-stars https://www.adforum.com/agency/9872/press-releases/49559/your-rock-stars-are-not-our-rock-stars This year’s Cannes Festival of Creativity was an action packed agenda, full of star-studded celebrity sessions! And I didn’t attend a single one of them. I did not see Kim Kardashian. Nor did I hear from Jamie Oliver or Marilyn Manson. Or David Guetta. Or Calvin Harris. Or Will.I.am. Or even Pharrell (whom I admire above all of them).

Because, I think some of the real “rock stars’” at Cannes were hanging out with me, being my mentors at the new Lions Masters of Creativity Academy. Keith Reinhard (octogenarian godfather of advertising and real life Don Draper) led us through a series of intense, intimate workshops from nine “Masters” of different disciplines – including data, media, innovation, effectiveness, growth, and Content.

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Some were better than others. And some were surprisingly less so – whether they were suffering from too may rosés or just complacency was hard to tell but even so hearing about their breakthrough work was still eye-opening to a degree.

Here’s just some of what we talked about during my week with the Masters:

The truth is… so much advertising is bulls#!t

We know this. But so many don’t do anything to stop. Global Creative Head of Leo Burnett and winner of over 75 Cannes Lions, Mark Tutssel, said the best ideas are ones that come from a single core truth. Truth, not insight. And, done correctly, it’s actually all rather simple. But that doesn’t mean it is easy. Because it is hard. Really hard. But a fearless creative idea removes the fear for clients to buy if it is grounded in truth.

It’s time to get emotional

AOL Digital Prophet, David Shing (or “Shingy”, who actually looks like a real leather-clad rock star) reinforced that 75% of decisions are made emotionally, yet most creative work is still based on rational content. Forget the product features, focus on values and beliefs. With data driving so many decisions and technology taking over our lives, brands need to become human.

Creativity at the speed of culture

Being relevant and sparking people’s imagination is all about being in the right place, at the right time. Most marketing campaigns take six months or more to plan and execute into market, but nobody knows what will be trending tomorrow, let alone six months from now. To be culturally effective means to be agile. The solution everyone was talking about this year was “programmatic data”, but it’s still not as agile as it needs to be. It makes me realize how lucky we are at Jack, where we can truly optimize the brand experience in real time to get the results we need.

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It just so happened that nearly all of the Grand Prix and Innovation winners of this year’s festival were proof to all of the above. Relevant, emotionally driven ideas grounded in truth. So at face value, it feels like I saw so little this week. But I’m leaving Cannes exhausted and feeling like I got to see a side to Cannes that not many people do — going home with a lot of clarity and deep understanding of what we all need to do to be breakthrough.

So you can keep your rock stars. Because I’ve got my own.


Want more insights from the Cannes Lions Festival? Read our white paper Cannes guide to buzzwords: 8 newbies on what’s real and what matters to brand experience to learn about the marketing trends you can’t afford to miss.

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2015-06-29 13:46:03
My title doesn’t have the word Creative https://www.adforum.com/agency/9872/press-releases/49560/my-title-doesnt-have-the-word-creative https://www.adforum.com/agency/9872/press-releases/49560/my-title-doesnt-have-the-word-creative Prior to coming, I was incredibly nervous about the Cannes Lions – with a million possible reasons for being so. The biggest question stuck in my head: what can I expect to gain at this event for Creatives when I’m not one?

3 things have struck me since I arrived:

Cannes Lions | Jack Morton

1. Participate, don’t spectate.

The first class I attended was Lego’s workshop about co-creation. When I arrived, I took a backbencher’s seat, too shy to walk myself up to a table of strangers. But I had an epiphany in the 30th second of being in that seat — I could sit there and just listen, or I could join the table and participate. I chose the latter. This turned out to be the most educational session I’ve attended (because it involved Lego bricks too).

2. You’ll regret the next day, it’s just a matter of how much.

I have a great fear of missing out. So even before coming to Cannes, I had already trawled through the programme 3 times. Days are very long and 3am seems to be my usual bedtime (probably early for most). I wake up the next day almost always regretting not having enough rest. But then I think of how I’ll probably never have the chance to do this under-30s Young Lions Account Executive academy again, and I book my next appointment.

Cannes Lions | Jack Morton

3. I am an Account Manager, and I am creative.

Being here has made me realize how much I have severely diminished my role by thinking that creativity is only for the folks with the word “Creative” found in their titles. Creativity is an inspiration, it is a decision. It is a choice I actively make instead of denying myself and saying “I’m not creative.”

I’m less nervous now, and I would like to think I’ve broken through a mental barrier. The answer to the question wasn’t to be found amongst the 13,000 seemingly creative delegate contingent; I found it in me.


Want more insights from the Cannes Lions Festival? Read our white paper Cannes guide to buzzwords: 8 newbies on what’s real and what matters to brand experience to learn about the marketing trends you can’t afford to miss.

The post My title doesn’t have the word Creative appeared first on Jack Morton.

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2015-06-27 08:38:28
Jack Morton Worldwide Appoints Rob McQueen, President of New York and Member of Worldwide Executive Team https://www.adforum.com/agency/9872/press-releases/46257/jack-morton-worldwide-appoints-rob-mcqueen-president-of-new-york-and-member-of-worldwide-executive-team https://www.adforum.com/agency/9872/press-releases/46257/jack-morton-worldwide-appoints-rob-mcqueen-president-of-new-york-and-member-of-worldwide-executive-team New York, NY — May 27, 2015 - Global brand experience agency Jack Morton Worldwide today announces a key appointment to its leadership team. Rob McQueen joins the agency as President of the New York office and member of the agency’s worldwide Executive Team, effective June 8th.

McQueen joins Jack Morton from IPG sister agency Momentum Worldwide, where he most recently held the role of EVP, Director of Experiential Marketing. During his ten years at Momentum, McQueen has led the agency’s San Francisco, Detroit, and flagship New York operations. McQueen was responsible for creating and managing engagements for a blue-chip client roster that included United Airlines, UPS, and Samsung.

“Rob McQueen is an exceptional talent with a proven track record,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “We are delighted to have Rob as part of our leadership team at a key operation in our global network.”

“I look forward to joining the Executive Team at Jack Morton and helping to build upon the agency’s successes of the last 75 years,” said Rob. “With my passion for generating new business and the New York office’s history of creating extraordinary experiences, we will reach even greater heights together.”

McQueen replaces Tara Back who left the agency earlier this year to become the Head of the Event and Experience Lab at Google.

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About Jack Morton:
Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com or @jackmorton.
Press contact:
Julie Stern, PR Manager, Jack Morton Worldwide
T: 860-805-4988
E: julie_stern@jackmorton.com 

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2015-05-27 00:00:00
New SVP, Director of New Business For Jack Morton Worldwide Melinda Lindland Promoted to Position https://www.adforum.com/agency/9872/press-releases/42562/new-svp-director-of-new-business-for-jack-morton-worldwide-melinda-lindland-promoted-to-position https://www.adforum.com/agency/9872/press-releases/42562/new-svp-director-of-new-business-for-jack-morton-worldwide-melinda-lindland-promoted-to-position New York, NY – March 5, 2015 – Global brand experience agency Jack Morton Worldwide has promoted Melinda Lindland to SVP, Director of New Business for the US market.

“I am proud to be taking on this new opportunity,” said Lindland. “My goal is to knit together a thriving new business community across the Jack Morton North American offices that will benefit both our internal teams and our potential and existing clients. I have set high goals and expectations and I’m looking forward to seeing what we can achieve together.”

Lindland has worked in the experiential marketing, training and communications industry for over 18 years. She joined Jack Morton in 2012 as SVP, New Business and Group Account Director in the New York Office where she was responsible for overseeing the largest pillar accounts in the New York office, and for generating the new business revenue to satisfy an ambitious financial target. Her leadership led the New York office to its strongest new business year over a five year period in 2014.

Prior to joining Jack Morton, Lindland established relationships with Cognizant, Coty (The House of Gwen Stefani), IBM, Vertex, Boehringer Ingelheim, Tourism of Montreal, Covidien, and Elster for TBA Global. After several strong years as a business developer, she joined the company’s management team and took on the leadership of business strategy for the company’s Eastern region in 2011.

Earlier in her career, Lindland was the head of Sales & Operations with Caffeine Media. Her contributions for the agency led to projects and long-term relationships with Redken, L’Oreal, Coty, the Skin Cancer Foundation, Clinique, The Estee Lauder Companies, and Ricoh Corporation. Before making her leap to Caffeine Media, Lindland worked as a business developer for Cubic B’s Productions and Caribiner International, where she led major communications projects with IBM, Pearson Education, Bayer, Fortis Benefits, Wells Fargo and Ricoh Corporation.

Lindland is a 1996 graduate of University of Notre Dame with a BA in American Studies. She currently lives in Greenwich, CT with her husband, 3 year old son and two dogs. Together they are fixer-upper fanatics, the weirder the house, the better!

“I have immense confidence in Melinda as our SVP of New Business,” said Josh McCall, CEO, Jack Morton Worldwide. “Melinda has a proven and successful track record in this space, both for us in our New York office and throughout her entire career. She is the right person to take us into our 76th year of business and help add to our client roster across the US markets.”

The appointment is effective immediately.

Melinda is available for interviews upon request.

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2015-03-05 00:00:00
Jack Morton worldwide expands US team in 2015 https://www.adforum.com/agency/9872/press-releases/42524/jack-morton-worldwide-expands-us-team-in-2015 https://www.adforum.com/agency/9872/press-releases/42524/jack-morton-worldwide-expands-us-team-in-2015 Boston, MA — February 23, 2015 – Global brand experience agency Jack Morton Worldwide has expanded its teams in three offices around the US, adding six new senior level people.

“We’re excited to be adding these six new talents to our already extraordinary teams,” said Josh McCall, CEO, Jack Morton. “Our work is constantly evolving and I believe that the skill sets that we’re bringing in will add an extra spark of energy to everything that Jack Morton does for both our clients and our brand.”

New hires include:

Dan Carter – VP, Creative Director, New York Office
Carter started working at Jack Morton in the Sydney Office in 2007. He briefly left in 2010, but returned in 2011 to head up creative and strategy in the China office. During that time he helped open the Singapore office, relocating there in 2013 to help grow the office and offerings in the Chinese market. Carter is originally from Sydney. There he attended the University of Sydney, graduating with a BA in American History and Literature. He now lives in New York where he enjoys cross fit, running and sports in general. This is a newly created position.

Tim Clarke – VP, Creative Director, New York Office
Prior to joining Jack Morton, Clarke spent 12 years at Iris Worldwide, first in their London office as a copywriter and then 10 years in the New York office starting as a copywriter and leaving as Creative Director. Clarke has a bachelor’s degree in business and marketing communications from West Herts College and a post graduate diploma in copywriting and art direction from Watford. This is a newly created position.

Sharon Foo – SVP, Account Director, New York Office
Prior to joining Jack Morton, Foo was Vice President, Account Leader at Saatchi & Saatchi X in New York. She also spent two years at BBDO Singapore as Client Services Director and two years at Leo Burnett London as Communications Director. Foo graduated from Murdoch University in Australia with a Bachelor of Arts in media and marketing. This is a newly created position.

Michelle Gallagher – Business Development Director, Chicago Office
Prior to joining Jack Morton, Gallagher spent time at Legacy Marketing Partners as Director, Business Development. She also spent four years at G2 Promotional Marketing in a variety of positions. Gallagher graduated from Milliken University with a BA in Arts Management. She currently lives in Chicago. Gallagher replaces Katherine Greiss.

Tom Manion – Creative Director, West Coast, San Francisco Office
Manion returns to Jack Morton after 16 month hiatus while he worked at BWM in Sydney as Creative Innovation Director. Prior to working at BWM, Manion was Creative Director in both Jack Morton’s Beijing and Sydney offices. Manion attended the University of South Wales, graduating with a degree in Art Media Communications. This is a newly created position.

Peter Sun – VP Marketing, New York Office
Prior to joining Jack Morton, Sun was a marketing and brand consultant both within Omnicom and with HourlyNerd, a consulting startup created out of Harvard Business School. He was also the Director of Marketing Communications at Publicis AR, as well as Global Marketing Director at Y&R. Sun brings a unique skillset to the team, combining previous experience from the client-side, in client service, agency marketing, and business development. As a native of Canada he enjoys the outdoors and is training for a triathlon. Sun replaces Liz Bigham.

These appointments are effective immediately.

All new hires are available for interview upon request.

To see open Jack Morton job openings please visit our hiring site.

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2015-02-23 00:00:00
2(X)IST opens new store-in-store at Macy’s Herald Square https://www.adforum.com/agency/9872/press-releases/42523/2xist-opens-new-store-in-store-at-macys-herald-square https://www.adforum.com/agency/9872/press-releases/42523/2xist-opens-new-store-in-store-at-macys-herald-square 2(X)IST, innovators in style, comfort and fit for fashion-forward, modern men, is changing the way men shop for underwear. Their new flagship shop-in-shop, conceptualized and built by Jack Morton Exhibits, debuted in Macy‘s Herald Square on November 1 at their newly renovated lower level, just in time for the holiday shopping season.

“We are thrilled to be partnering with 2(X)IST to bring their brand to life in this new flagship location,” says Cyndi Davis, SVP, Managing Director, Jack Morton Exhibits. “Our assignment was to showcase the 2(X)IST brand as a leader and a mentor in this space. We developed a very open and accessible display, making it very easy for the consumer to see why this is the right brand for them. 2(X)IST helps men build both their wardrobe and their confidence—the shop-in-shop helps shoppers do just that.”

“We wanted to make sure that this flagship store elevated our brand to new heights,” said Tom Speight, President & CEO, 2(X)IST. “Creating a space where men want to shop was key. We incorporated moments of guidance and movement in the store—from more approachable male figures to informational displays—to show that this space is a place to enhance your lifestyle, not just a place to purchase underwear. With this shop-in-shop we further define 2(X)IST as a lifestyle brand and a go to for innovation and design.”

Main highlights of the shop-in-shop include:

Informational displays that educate shoppers on products
Dynamic chrome mannequins and photographs that showcase movement in the 2(X)IST products
Engaging product areas and video content highlighting 2(X)IST‘s latest and most sought-after styles
On-site staff members to guide shoppers in their purchase decision-making
And, of course, 2(X)IST‘s cutting edge underwear and menswear products
The 2(X)IST store is now open at Macy‘s Herald Square, New York, NY.

To learn more about the 2(X)IST brand, please visit: www.2xist.com

To learn more about Jack Morton, please visit: www.jackmorton.com

To learn more about Macy‘s , please visit: www.macys.com

Interviews with Jack Morton and 2(X)IST executives are available upon request.

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2014-11-05 00:00:00
Desperados throw down challenge to party better, party different https://www.adforum.com/agency/9872/press-releases/42522/desperados-throw-down-challenge-to-party-better-party-different https://www.adforum.com/agency/9872/press-releases/42522/desperados-throw-down-challenge-to-party-better-party-different The Heineken company brand, Desperados, has appointed global brand experience agency Jack Morton Worldwide to create a series of convention-twisting parties which will throw down the challenge to party-goers to party better, party different. Three parties, aimed at 18–24 year olds, will take place in London, Warsaw and Milan throughout October and November.

Jack Morton is partnering with multiple agencies including Naked, Work Club, TVC and Starcom Mediavest in London on the campaign which extends through social media and an integrated PR and media campaign. The campaign runs alongside the broader #partyinstinct social campaign which encourages people to party better, party different and share their partying moments. Jack Morton is also partnering with local Heineken market teams in Warsaw and Milan to create and promote the campaign.

Claudia Calori, global brand director for Desperados, said: “Party is a key occasion for us; at the same time many brands want to play within the party territory without a clear and ownable voice. We have partnered with Jack Morton and have turned the concept of “cool branded parties” upside down by putting people, and not the brand, at the centre of a unique experience. We want to create challenging journeys that can leave a mark on people’s memories as they will have done something totally unexpected. But only people who have a party instinct will take the most out of it.”

All three parties will be unconventional, multi-sensory experiences designed to provide an unforgettable clubbing adventure with a line-up of acts like no other. The parties are:

London: ‘Next Level’, Friday 17th October
Warsaw: ‘Endless Night’, Saturday 25th October
Milan: ‘Hotel Revelation’, Friday 7th November
Richard Vincent, Director of Consumer & Digital, EMEA, Jack Morton Worldwide commented: “This is a fantastic opportunity to create truly convention-breaking and shareable experiences. Desperados has a vision of engaging with people through unique and thrilling shared adventures and we’re delighted to help the brand realise this vision.”

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2014-10-20 00:00:00
EmblemHealth Encourages New Yorkers to Get Healthy by Taking “Small Steps” https://www.adforum.com/agency/9872/press-releases/42521/emblemhealth-encourages-new-yorkers-to-get-healthy-by-taking-small-steps https://www.adforum.com/agency/9872/press-releases/42521/emblemhealth-encourages-new-yorkers-to-get-healthy-by-taking-small-steps Living healthier is a journey—that’s the message at the core of EmblemHealth’s new community marketing campaign, “Official Sponsor of Small Steps.” The integrated campaign is designed to reach and resonate with millions of New Yorkers. Engaging tools, tips and resources will help them take small but meaningful steps towards healthier living right in their communities.

“This campaign is exciting because it gives all New Yorkers the tools they need to live a healthier life,” says Tara Back, President of Jack Morton, EmblemHealth’s brand experience agency of record. “Breaking down the goal of healthier living into ‘small steps’ makes what could be overwhelming, very accessible. That’s the nature of the campaign.”

“Everyone has different health and wellness needs,” said David Flemister, Director of brand strategy and community marketing, EmblemHealth. “As the Official Sponsor of Small Steps, we have established a diverse range of classes, neighborhood events, healthy activities, at home resources and an interactive app to give every New Yorker simple, manageable tools for healthier living.”

Jack Morton’s New York office is the lead agency behind “Official Sponsor of Small Steps,” a fully integrated campaign to help differentiate EmblemHealth from other health insurance companies and showcase EmblemHealth as a health and wellness company. The initiative consists of live events, green market sponsorships, free city-wide classes, as well as print, digital, out of home and radio advertising—plus a unique New York City health and wellness app.

The main highlights of the multimedia campaign include:

Free, neighborhood-based fitness and nutrition programs with classes offered in Flatbush, Bed-Stuy, Jackson Heights, Washington Heights and Manhattan Chinatown, green market sponsorships and cooking demonstrations with local chefs sharing healthy, seasonal recipes.
Any K Walk/Run: On July 13, people of all ages across the five boroughs came together to take small steps toward a healthier lifestyle and achieved the goal of taking one million small steps in a single day, together.
“Small Steps to a Healthier You” App: A local guide to healthy resources throughout NYC that motivates users to take small steps towards healthier living. Content includes a pedometer, water tracker, wellness resources, healthy eating resources and locations, a wide range of fitness classes and special events. Encouraging messages and a wide range of actionable tips are included in the app with fun badges to reward the user for taking small steps. The “Small Steps to a Healthier You” app is available at smallsteps.emblemhealth.com, the iTunes app store or Google Play.
For additional information regarding the EmblemHealth Small Steps campaign, please visit smallsteps.emblemhealth.com.

Interviews with Jack Morton creatives are available upon request.

###

About EmblemHealth

EmblemHealth, Inc., through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York (HIP), provides quality health care coverage and administrative services to approximately 3.4 million people. Groups and individuals can choose from a variety of PPO, EPO and HMO plans, as well as coverage for prescription drugs and dental and vision care. EmblemHealth offers a choice of networks, including quality doctors and other health care professionals throughout the region, leading acute care hospitals across the tri-state area, and physicians and hospitals across all 50 states. For more information, visit www.emblemhealth.com.

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2014-08-07 00:00:00
Jack Morton Worldwide Expands Global Presence on Three Continents https://www.adforum.com/agency/9872/press-releases/42520/jack-morton-worldwide-expands-global-presence-on-three-continents https://www.adforum.com/agency/9872/press-releases/42520/jack-morton-worldwide-expands-global-presence-on-three-continents Jack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, is expanding its global business to include new offices in Düsseldorf, Germany, and Seoul, South Korea, and building a new affiliation with Brazil-based agency, Mark Up.

Jack Morton, which is currently celebrating 75 years in business, has been working with clients in Germany and South Korea for many years, building campaign teams with talent resourced from its extensive global network. With staff now on the ground, the agency can expand its work with clients on their home soil and expand its client base in Europe and Asia.

In Brazil, Jack Morton has entered into an exclusive affiliation with Mark Up, an established live marketing agency with clients such as Mars and Avon. The two agencies will work together to support existing and new clients throughout Brazil and South America. Although Jack Morton has previously mounted one-off events for clients on the continent, this affiliation represents its first permanent foothold in South America and will allow for expanded client work.

“This is an exciting expansion for us,” said Josh McCall, CEO, Jack Morton Worldwide. “We have been working extensively in Germany and South Korea for years and have been breaking into the Brazil market recently, but to now have support on the ground provides a smoother experience for clients and gives us a great springboard to be ambitious about the experiences we create as well as our global growth as an agency.”

These offices and affiliations began immediately.

Interviews are available upon request.

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2014-07-15 00:00:00
Cannes Lions Appoints Jack Morton to Create Festival Documentary For Second Consecutive Year https://www.adforum.com/agency/9872/press-releases/42519/cannes-lions-appoints-jack-morton-to-create-festival-documentary-for-second-consecutive-year https://www.adforum.com/agency/9872/press-releases/42519/cannes-lions-appoints-jack-morton-to-create-festival-documentary-for-second-consecutive-year Global brand experience agency Jack Morton Worldwide has been appointed by Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, to create a documentary showcasing the festival which takes place from 15th – 21st June.

Jack Morton was awarded the project following the success of last year’s documentary, which the agency also created, celebrating the festival’s 60th anniversary. The documentary has to date received over 31,000 online views.

Philip Thomas, CEO of Lions Festivals said: “Through this film we want to provide a genuine insight into Cannes Lions by capturing the personal and meaningful emotion of the festival.”

This year’s documentary will be launched shortly after the festival’s end.

Adam Norris, Director of Moving Image, EMEA, Jack Morton Worldwide said, “Cannes Lions is a key opportunity for creative people to get together and continuously appeals to an ever wider audience. We are delighted to be involved for a second year and look forward to growing and deepening our relationship with the festival.”

Jack Morton will also be speaking at Cannes Lions this year: Head of Digital, Leesa Wytock, will present a forum on: ‘Invisible technology and the creative opportunity – the brand experience approach’.

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2014-06-13 00:00:00
Liberty Mutual Names Jack Morton Worldwide Brand Experience Agency of Record https://www.adforum.com/agency/9872/press-releases/30615/liberty-mutual-names-jack-morton-worldwide-brand-experience-agency-of-record https://www.adforum.com/agency/9872/press-releases/30615/liberty-mutual-names-jack-morton-worldwide-brand-experience-agency-of-record Liberty Mutual Names Jack Morton Worldwide Brand Experience Agency of Record
Liberty Mutual’s Team USA Sponsorship Initial Focus of Long-Term Partnership

(BOSTON, May 19, 2014) – Liberty Mutual Insurance, a leading global insurer and sponsor of both Team USA and the FIFA World Cup (Liberty Seguros), today announced that it has named Jack Morton Worldwide as the company’s brand experience agency of record with responsibilities for overall sponsorship strategy and activation following a competitive review.

Liberty Mutual is the Official Property and Casualty and Life Insurance Partner of the 2014 and 2016 U.S. Olympic and Paralympic Teams. Liberty Mutual’s operation in Brazil, Liberty Seguros, is a National Supporter and Official Insurer of the 2014 FIFA World Cup and the 2013 FIFA Confederation Cup, both of which are in Brazil.

Alongside the two major sponsorships, Liberty Mutual supports youth sports organizations across the country with partners including Positive Coaching Alliance, Amateur Softball Association of America, USA Hockey, USA Wrestling, U.S. Ski & Snowboarding Association, U.S. Speed Skating, USA Volleyball, USA Water Polo and U.S. Youth Soccer.

“Major domestic and international sponsorships as well as numerous grass roots and local sponsorships are key factors in our brand awareness and business strategies,” said Paul G. Alexander, Liberty Mutual Insurance Chief Communications Officer. “We are delighted to form a partnership with Jack Morton to help direct our overall sponsorship strategy and activation initiatives to maximize these sponsorships for employees, agents and brokers, customers and the general public.”

Josh McCall, Jack Morton Chief Executive Officer said, "We’re honored to have won this opportunity and we’re incredibly eager to get started delivering results that will help Liberty Mutual to grow their business. We pride ourselves on being go-to partners with our clients, and our team is already immersed in Liberty Mutual’s business and culture.”

About Liberty Mutual Insurance

“Helping people live safer, more secure lives” since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2012 direct premiums written, as reported by the National Association of Insurance Commissioners.

Liberty Mutual Insurance also ranks 81st on the Fortune 100 list of largest corporations in the U.S. based on 2012 revenue. As of December 31, 2013, Liberty Mutual Insurance had $121.2 billion in consolidated assets, $102.2 billion in consolidated liabilities and $38.5 billion in annual consolidated revenue.

Liberty Mutual Insurance offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, property, commercial automobile, general liability, global specialty, group disability, reinsurance and surety. Liberty Mutual Insurance (www.libertymutualinsurance.com) employs over 50,000 people in more than 900 offices throughout the world.

* * *

About Jack Morton Worldwide

Jack Morton Worldwide is a global brand experience agency. We create experiences that strengthen relationships between brands and the people who matter most to them–thereby helping our clients become talked-about experience brands. Rated among the top marketing service agencies worldwide, we integrate live and online experiences, digital and social media, and branded 3D environments that engage and inspire consumers, business partners and employees. Jack Morton has a staff of 500 employees in the US, Europe and Asia-Pacific that drive our idea-led agency culture and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG).

More information is available online:
Web site: http://www.jackmorton.com/
Blog: http://blog.jackmorton.com/
Twitter: http://twitter.com/jackmorton

Contact:

Julie Stern
julie_stern@jackmorton.com
Desk: 860-805-4988

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2014-05-19 00:00:00
Jack Morton Acquires Genuine Interactive https://www.adforum.com/agency/9872/press-releases/29237/jack-morton-acquires-genuine-interactive https://www.adforum.com/agency/9872/press-releases/29237/jack-morton-acquires-genuine-interactive JACK MORTON ACQUIRES GENUINE INTERACTIVE

-­‐-­‐ Leaders in Brand Experience and Digital Join Forces to Take Consumer Engagement

to New Levels -­‐-­‐

BOSTON, MA — May 6, 2014 -­‐

Jack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, celebrating 75 years in business, is acquiring Genuine Interactive, a leading digital, mobile and social firm in Boston, thereby giving it unmatched capabilities to seamlessly connect clients with consumers.

"We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint," Josh McCall, Jack Morton’s Chairman & CEO, commented. "Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected. Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale. Genuine is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams."

Genuine’s CEO, John Grayson, said: "We help our clients be more successful in the age of engagement—and by joining Jack Morton, we make a big leap in how engaging we can be across every touchpoint." He continued: "As agencies we both believe that the best brand experiences are seamless and integrated. We’re also a firm of innovators, from our client work to our Experiential Labs initiative, where we invent new technology solutions to emerging consumer needs—and that complements Jack Morton’s entrepreneurial history and culture."

Genuine will maintain its brand and offices in Boston’s South End, but will join Jack Morton as a fully-­‐owned division. It will be the foundation of a significant digital expansion within Jack Morton, starting with the agency’s New York, London, Chicago and San Francisco offices.

Josh McCall, Chris Pape and John Grayson are available for interviews upon request.

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About Jack Morton Worldwide

Jack Morton Worldwide is an award-­‐winning global brand experience agency. We make brilliant things happen for our clients by bringing together brave, creative people who are true believers in the power of experience to transform brands and businesses. As experts in

brand experience strategy and activation, we help clients understand how their brands

should behave and create experiences that bring them to life. Our portfolio of award-­‐

winning work for clients like General Motors, SUBWAY Restaurants and Samsung spans 75 years in areas like event marketing, sponsorship, retail experience, employee engagement and digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at

www.jackmorton.com or @jackmorton.

About Genuine

Founded in 2005, Genuine is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, innovative technology services, and an in-­‐ house studio to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-­‐changing digital experiences for its clients. Clients include Reckitt Benckiser, MassMutual, Shire and Novartis. Genuine is based in Boston. For more information, visit Genuine.com and follow @WeAreGenuine.

* * *

For further information please contact: Julie Stern

T: 860-­‐805-­‐4988

E:

julie_stern@jackmorton.com

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2014-05-06 00:00:00
B&T Australia: Jack Celebrates 75! https://www.adforum.com/agency/9872/press-releases/28179/bt-australia-jack-celebrates-75 https://www.adforum.com/agency/9872/press-releases/28179/bt-australia-jack-celebrates-75 EXCLUSIVE: Today’s “experience economy” has rendered ‘brand experience’ more important today than it has ever been, according to Jack Morton’s global boss.

The experience consumers have with brands can sometimes be the breaking point for whether a brand is successful or tumbles right off the shelf.

Throughout its 75 years as an company Josh McCall, Chairman and CEO of brand experience agency Jack Morton believes brand experience is crucial today as the consumer is totally in control and their experience with a brand significantly impacts their purchase decisions.

Where we have previously been in an industrial economy, a manufacturing economy, a service economy, McCall believes we now live in “the experience economy”.

“When we have a good experience we tell everybody about it. When we have a bad experience we tell even more people about it.”

“Wherever you decided this morning to get your coffee, where you decide to buy your clothes, where you decide to buy your groceries…all of these things today are based on the experiences that you have with them because we have so many choices,” he said.

Brand experience as a practice has gained much recognition over the past few years with many agencies jumping on the bandwagon to create different experiences for their clients.

McCall believes this increasing popularity of brand experience is symbolic of how important the area is today and how both agencies and consumers are recognising the relevance of the practice within the marketing industry.

In the age of the internet we are constantly bombarded with endless information, hordes of news and numerous opportunities, and it can be hard for a brand to establish itself within this fragmented and cluttered media landscape.

The fact that Jack Morton has 75 years of experience under its belt leaves the company in a “very very sweet spot” for being able to help their clients “to break through that clutter, to solve their business problems and to help them communicate to their target audiences through the experiences we provide”.

Word-of-mouth, according to McCall, is a very effective marketing tool and the rise of social media has substantially increased the spread and reach of a brand.

The boom of these sharing platforms online has enabled a consumer to virtually wholly express their opinion of a brand, whether it be positive or negative.

Previous research by Jack Morton in 2011 details around 80% of people agreed that the overall experience they have with a brand is the single biggest factor in determining future purchases.

Often it is the little details that can help make or break an experience for a consumer.

According to McCall there are three main components to have a successful brand experience.

“The strategy, the ideas and the execution.”

Where he believes there is a constant flow of ideas and a large amount of creativity among agencies beginning to enter this area, he recognises the “execution” component can often be the hardest one to deliver as an agency may not have the capability to deliver the ideas from a budget or activation stand point.

McCall also believes that the practice of brand experience is not just creating a positive experience for its consumers.

“The experience is so critical to a company’s success and it’s not just the experience a company creates for its consumers or audience, it’s the experience they create for their employees, it’s the experience they create for their partners and their distribution channels and their networks they do business with.”

With its 75th birthday this year, Jack Morton prides itself on being able to deliver exceptional experiences for their clients and consumers.

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2014-04-09 00:00:00
Middle East Campaign: The Year Ahead for...Experiential https://www.adforum.com/agency/9872/press-releases/28176/middle-east-campaign-the-year-ahead-for-experiential https://www.adforum.com/agency/9872/press-releases/28176/middle-east-campaign-the-year-ahead-for-experiential There is a growing awareness that the brand experiences that matter aren’t about one-off events or isolated campaigns, but every single touch point a consumer has with a brand. From sales experiences at retail and online, to post-sales customer service experiences – and indeed to proprietary events and sponsorship activations – everything counts in building a relationship with the brand.

And as much as our lives are increasingly transforming into a ‘scrambled egg’ consistency whereby work and home-life intermingle, so too are the ways we look on how we interact with brands. We do not use single channels of media ourselves and we don’t view campaigns in isolation. Neither are we hung up on which technology we use or how we use it. I loved Ramsey Naja of JWT’s comment in this very publication: “Meanwhile, in the real world, digital is not so much a new territory as it is a reality that people live with, interact with and, frankly, take as much personal interest in as they do with the quality of their laundry.”

So, as marketers, we should not be silo-ing our efforts by channel and every experience consumers have with the brand must live up to their expectations. How a brand behaves is just as important as what it says.

With this phenomenal task for marketers in mind, and ahead of a year where the blurring of boundaries will only increase, what are the key trends that will matter for brand experience?

User experience thinking is a key trend that can directly benefit our quest for a holistic brand experience. It’s a term which originated on the web, but, as with all things digital, it has permeated our lives and is increasingly applied to our broader world. Brands are increasingly applying a user experience approach on a grander scale. This is evident in their rising interest in enlisting experience leaders, such as CXOs.

In Harley Manning and Kerry Bodine’s book on customer experience, they assert that in the near future “literally every company will compete on the basis of customer experience. In fact, they already do – most just don’t realise what that really means, what’s at stake, or how to do it well”. Better experience has been correlated to higher purchase intent, decreased customer churn and greater word-of-mouth awareness. In 2014, we can expect user experience to continue on its upward trajectory and it can only bring brands and consumers closer.

So what will influence the business context for creating a user-centred brand experiences in 2014?

Relevant Retail: With retail in the Middle East evolving and consequently a strong area for growth in many countries, the opportunities for growing brand-consumer relationships in this sector are great. Dubai, for example, has been ranked (according to property consultancy CBRE) only second to London as the most important retail destination globally, with most global brands established in the city. With so much competition, the key opportunity is in providing relevant retail – that is, giving customers what they want and can only get in a physical store setting. Expert staff, inspiring interactive technology and the chance to touch and feel products before making a purchase – it can only be done in person. It is not without its competition however. Ecommerce is also on the up in the Middle East.

The Twitter Takeover: Whilst Twitter’s popularity is growing in most of the world, it has been reported that Western Asia is one of the network’s fastest growing regions. And active Twitter user penetration, according to data published by GlobalWebIndex, is particularly high in the Middle East. It reported 51 per cent of internet users in Saudi Arabia were active Twitter users (making them the most engaged Twitter users in the world), and 34 per cent in the UAE. This means Twitter’s moves to become more advertising-friendly, such as buying Vine and reportedly rolling out new mobile ad products, have the potential to make a big impact in the Middle East, particularly if they enable more interactive, rather than passive ad products.

Twitter also has a large role to play in real-time marketing – a trend that pitches ‘marketers as journalists’. The principle that brands should adopt a newsroom like approach so that they can respond in real time to events as they happen. The real opportunity here is less about the timely comment that strikes a cultural chord (since these opportunities are as rare as hen’s teeth), and more about how the brand can make genuine and relevant comments on the things its consumer community cares about.

Big Data Gets Small: Brands have for some time grappled with big data to unearth trends and identify opportunities that will help grow the business. This is great for brands but tends to fill consumers with a creeping feeling of privacy invasion. However, with the advent of wearable tech, such as Google Glass, brands will have the opportunity to use big data to actually improve the experience of individual consumers. For example, retailers and service-driven brands like hotels, airlines and banks could use Google Glass to offer enhanced guidance to consumers. Brands will need to approach this with caution, however, and ensure they respect the consumer’s privacy in their use of data whilst still improving the service.

The Collaborative Economy: Whilst the most publicised success stories of collaborative enterprises are US-based, such as Zipcar and Airbnb, the concept is on the agenda in the Middle East. Amid these discussions, some commentators feel the region, with its particular tradition of sharing, has a cultural suitability to the business model. And it is true that the Middle East is extremely collaborative by nature and the strongest motive for the advancement of this concept in much of our region stems from the need to share thoughts, expressions and ideas. There is much for us all to gain from such a way of working.

Storytelling: With our blurred boundaries in both life and marketing channels, storytelling is the one quality that unites all these areas and it’s the one we will need in 2014 if we are to successfully cross marketing boundaries. As Steven Althaus of BMW said at Cannes: “I beg us as an industry to stop talking about traditional and non-traditional. Everything is just a way of telling a story. We’re all storytellers here.”

Manisha Bhatia is creative strategist, Middle East, at Jack Morton Worldwide

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2014-04-09 00:00:00
Stand Out Magazine: Burtsting With Flavor https://www.adforum.com/agency/9872/press-releases/28175/stand-out-magazine-burtsting-with-flavor https://www.adforum.com/agency/9872/press-releases/28175/stand-out-magazine-burtsting-with-flavor http://standoutmagazine.co.uk/stand-magazine-february-2014-issue/ - Page 15

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2014-04-09 00:00:00
Xbox One Reveal Draws Record Viewership https://www.adforum.com/agency/9872/press-releases/22985/xbox-one-reveal-draws-record-viewership https://www.adforum.com/agency/9872/press-releases/22985/xbox-one-reveal-draws-record-viewership BOSTON, May 31, 2013 – Working closely with global brand experience agency Jack Morton Worldwide to unveil its all-in-one entertainment system, Xbox One, Xbox achieved record-breaking viewership during its worldwide broadcast last week. For the reveal, Jack Morton was responsible for translating Xbox One into an experience that best showcased the entertainment system’s capabilities to audiences far and wide. Taking place in front of a live audience at Microsoft campus while simultaneously broadcast on SPIKE TV , Xbox Live and Xbox.com, the goal was to deliver a front row, first-hand experience for Xbox One that translated across every platform.

“It was critical for us to partner with an agency that understood the challenges and nuances of creating an immersive live brand experience while at the same time delivering a compelling visual show for the TV and online audiences. We wanted to not only reveal Xbox One but also tell our entertainment story in a way that made audiences feel as though they were interacting with our brand, even if they weren’t physically doing so,” said Mark Harper, Director of Experiential Marketing, Xbox. “We believe we achieved that during last week’s reveal, in part accounting for the record number of viewers who tuned in to watch.”

According to Xbox, more than 8.45 million people watched the Xbox One reveal event on May 21, 2013. Further, Xbox’s streaming partner, Akamai, reported that the Xbox.com live stream topped some of the most notable concurrent live streams in history, which includes the 2010 World Cup, 2011 Royal Wedding and 2012 Election Night.

For television, the Xbox One reveal, which aired on SPIKE TV, was the #1 television program among a variety of demographics during the 10-11 am PT time slot that day. Validating the event’s popularity, Twitter deemed the Xbox One reveal the #1 non-sports social program across all TV networks and the second most social show on television on May 21 – lagging slightly behind the NBA Playoffs.

“We are incredibly humbled to have been entrusted with an event of this magnitude, knowing full well that the very nature of Xbox One required absolutely flawless timing and execution,” said Justin Wilk, SVP, Senior Account Director, Jack Morton Worldwide. “We are thrilled to have been a part of bringing worldwide audiences front and center on this historic reveal, thoughtfully delivering content in such a way that allowed viewers to feel as though it was uniquely prepared for them.”

According to Xbox, the excitement continues as the brand gears up to deliver more information about Xbox One during E3 2013 taking place June 11 – 13, 2013 in Los Angeles. This August, Jack Morton will work with Xbox once again, overseeing the brand’s keynote during gamescom, the largest trade-fair and event highlight held in Cologne, Germany.

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2013-05-31 00:00:00