2018 Effie Awards Europe Award Winners

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2018 European Association of Communications Agencies - Grand Prix - Small Budget
Small Budget

The Mud Soldier

AGENCY: Ogilvy & Social.Lab
BRAND: Visit Flanders
CATEGORY: Small Budget
AWARD: Grand Prix
ADVERTISER: Visit Flanders

2018 European Association of Communications Agencies - Gold - Brand Experience
Brand Experience

The Mud Soldier

AGENCY: Ogilvy & Social.Lab
BRAND: Visit Flanders
CATEGORY: Brand Experience
AWARD: Gold
ADVERTISER: Visit Flanders

2018 European Association of Communications Agencies - Gold - Carpe Diem
Carpe Diem

The Forgotten Day of Freedom

AGENCY: Triad Advertising s.r.o
BRAND: O2 Slovakia & O2 Czech republic
CATEGORY: Carpe Diem
AWARD: Gold
ADVERTISER: O2 Slovakia & O2 Czech republic

2018 European Association of Communications Agencies - Gold - FMCG
FMCG

Magnum Pints

AGENCY: LOLA MullenLowe
BRAND: Magnum
CATEGORY: FMCG
AWARD: Gold
ADVERTISER: Unilever

2018 European Association of Communications Agencies - Silver - IT/Telco
IT/Telco

The Forgotten Day of Freedom

AGENCY: Triad Advertising s.r.o
BRAND: O2 Slovakia & O2 Czech republic
CATEGORY: IT/Telco
AWARD: Silver
ADVERTISER: O2 Slovakia & O2 Czech republic

2018 European Association of Communications Agencies - Silver - Long-term Effectiveness
Long-term Effectiveness

WYGS Noseblind

AGENCY: Grey Germany GmbH
BRAND: Febreze
CATEGORY: Long-term Effectiveness
AWARD: Silver
ADVERTISER: Procter & Gamble

2018 European Association of Communications Agencies - Silver - General healthcare & OTC products
General healthcare & OTC products

Toothpaste for gums

AGENCY: Grey London
BRAND: Parodontax
CATEGORY: General healthcare & OTC products
AWARD: Silver
ADVERTISER: GlaxoSmithKline

2018 European Association of Communications Agencies - Silver - FMCG
FMCG

Colorista L'Oréal Paris

AGENCY: McCann Paris
BRAND: Colorista
CATEGORY: FMCG
AWARD: Silver
ADVERTISER: L'Oréal

2018 European Association of Communications Agencies - Silver - Best demonstration of Integrated Effectiveness
Best demonstration of Integrated Effectiveness

Colorista L'Oréal Paris

AGENCY: McCann Paris
BRAND: Colorista
CATEGORY: Best demonstration of Integrated Effectiveness
AWARD: Silver
ADVERTISER: L'Oréal

2018 European Association of Communications Agencies - Silver - Leisure & Entertainment
Leisure & Entertainment

Belgium. Uniquely Phenomenal

AGENCY: Ogilvy & Social.Lab
BRAND: FPS Chancellery of the Prime Minister
CATEGORY: Leisure & Entertainment
AWARD: Silver
ADVERTISER: Prime Minister Chancellery of Belgium

2018 European Association of Communications Agencies - Bronze - Long-term Effectiveness
Long-term Effectiveness

The 7 islands that became 47

AGENCY: DEC BBDO
BRAND: CANARY ISLANDS
CATEGORY: Long-term Effectiveness
AWARD: Bronze
ADVERTISER: PROMOTUR TURISMO DE CANARIAS

2018 European Association of Communications Agencies - Bronze - FMCG
FMCG

Toothpaste for gums

AGENCY: Grey London
BRAND: Parodontax
CATEGORY: FMCG
AWARD: Bronze
ADVERTISER: GlaxoSmithKline

2018 European Association of Communications Agencies - Bronze - FMCG
FMCG

#KeepGoing

AGENCY: McCann Paris
BRAND: Fitness
CATEGORY: FMCG
AWARD: Bronze
ADVERTISER: Nestlé

2018 European Association of Communications Agencies - Bronze - Brand Re-vitalisation
Brand Re-vitalisation

Getting real about underarms

AGENCY: Ogilvy UK
BRAND: Dove
CATEGORY: Brand Re-vitalisation
AWARD: Bronze
ADVERTISER: Unilever

2018 European Association of Communications Agencies - Bronze - Products/Services Launch
Products/Services Launch

Sebastian - Twisted

AGENCY: Proximity Paris
BRAND: Sebastian - Twisted
CATEGORY: Products/Services Launch
AWARD: Bronze
ADVERTISER: Coty Inc.

2018 European Association of Communications Agencies - Bronze - Consumer Goods
Consumer Goods

Leveraging Financial Chaos as a Growth Catalyst

AGENCY: UncleGrey
BRAND: Bolia.com
CATEGORY: Consumer Goods
AWARD: Bronze
ADVERTISER: Bolia.com

2018 European Association of Communications Agencies - Bronze - Government, Institutional & Recruitment
Government, Institutional & Recruitment

Belgium. Uniquely Phenomenal

AGENCY: Ogilvy & Social.Lab
BRAND: FPS Chancellery of the Prime Minister
CATEGORY: Government, Institutional & Recruitment
AWARD: Bronze
ADVERTISER: Prime Minister Chancellery of Belgium