Creativity From The Other Side: Keith Reinhard

The New York Festivals Advertising Awards

New York, United States

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Chairman Emeritus, DDB Worldwide gave birth to the Hamburglar and was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." Mr. Reinhard penned State Farm's long-running theme, "Just Like a Good Neighbor, State Farm Is There." In 1999 Advertising Age named "You Deserve a Break Today" the best advertising jingle of the 20th century and one of the century's top-five campaigns. Under Reinhard's creative leadership, his agency produced award-winning work for Volkswagen, Anheuser-Busch, Frito-Lay, Dell Computer, JC Penney, Ameriquest and many others. 

Keith Reinhard

Chairman Emeritus, DDB Worldwide — DDB Worldwide Inc.

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See more of the NYF's Creativity From The Other Side here.