2021 MAD STARS Award Winners
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The Toxic Dictionary
AGENCY:
Dentsu Inc.
BRAND:
NIKKEI
CATEGORY:
Sectors: Distribution / Publication
AWARD:
Grand Prix
ADVERTISER: NIKKEI Inc.
Donation Dollar: Made to make a difference (Board)
AGENCY:
Saatchi & Saatchi
BRAND:
The Royal Australian Mint
CATEGORY:
Use of Brand Experience & Activation: Use of print or standard outdoor in a promotional campaign
AWARD:
Grand Prix
ADVERTISER: The Royal Australian Mint
Donation Dollar: Made to make a difference (Board)
AGENCY:
Saatchi & Saatchi
BRAND:
The Royal Australian Mint
CATEGORY:
Use of Direct Marketing: Ambient media
AWARD:
Grand Prix of the Year
ADVERTISER: The Royal Australian Mint
Donation Dollar: Made to make a difference (Board)
AGENCY:
Saatchi & Saatchi
BRAND:
The Royal Australian Mint
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Grand Prix
ADVERTISER: The Royal Australian Mint
Lay's Crispy Subtitles (Case Film)
AGENCY:
Happiness / An FCB alliance
BRAND:
Lay's
CATEGORY:
Sectors: Foods
AWARD:
Grand Prix
ADVERTISER: PepsiCo Inc.
#PridePass
AGENCY:
VML Singapore
BRAND:
Manpower
AWARD:
Grand Prix
ADVERTISER: Manpower
The Cost of Bullying
AGENCY:
Cheil China
BRAND:
Samsung
AWARD:
Grand Prix of the Year
ADVERTISER: Samsung
The First Take
AGENCY:
TBWA\HAKUHODO
BRAND:
THE FIRST TAKE
CATEGORY:
Music Video: Music Video in Creativity
AWARD:
Grand Prix
ADVERTISER: THE FIRST TAKE
The Contract Translator
AGENCY:
Grey Brasil
BRAND:
Reclame AQUI
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Gold
ADVERTISER: Reclame AQUI
Sleeping Flags
AGENCY:
Rothco, part of Accenture Song
BRAND:
O.N.E.
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Gold
ADVERTISER: Óglaigh Náisiúnta na hÉireann - The Organisation of National Ex-Service personnel
Sleeping Flags
AGENCY:
Rothco, part of Accenture Song
BRAND:
O.N.E.
CATEGORY:
Sectors: Not-for-profit / Charity/ Government
AWARD:
Gold
ADVERTISER: Óglaigh Náisiúnta na hÉireann - The Organisation of National Ex-Service personnel
Tuna Scope 2020
AGENCY:
Dentsu Inc.
BRAND:
Sojitz Corporation
CATEGORY:
Sectors: Foods
AWARD:
Gold
ADVERTISER: Sojitz Corporation
Guess Which Book Is It?
AGENCY:
The Nine Shanghai
BRAND:
Yan Ji You Bookstores
CATEGORY:
Outdoor Craft: Art direction
AWARD:
Gold
ADVERTISER: Yan Ji You Bookstores
Create with Air Max
AGENCY:
AKQA
BRAND:
Nike
CATEGORY:
Sectors: Cosmetic / Beauty / Clothing / Footwear and accessories
AWARD:
Gold
ADVERTISER: Nike
Voice of Racism
AGENCY:
Clemenger BBDO
BRAND:
NZ Human Rights Commission
CATEGORY:
Use of Brand Experience & Activation: Use of digital in a promotional campaign
AWARD:
Gold
ADVERTISER: New Zealand Human Rights Commission
Pay Cut Whopper
AGENCY:
VML (Wunderman Thompson)
BRAND:
Burger King
CATEGORY:
Sectors: Foods
AWARD:
Gold
ADVERTISER: Burger King
Dear Client, Thank You For Cancelling Our Work
AGENCY:
Wunderman Thompson
BRAND:
Krating Daeng
AWARD:
Gold
ADVERTISER: TCP
Dear Client, Thank You For Cancelling Our Work
AGENCY:
Wunderman Thompson
BRAND:
Krating Daeng
CATEGORY:
Sectors: Corporate /Institution
AWARD:
Gold
ADVERTISER: TCP
It's In our Spirit
AGENCY:
BBH Singapore
BRAND:
Absolut
CATEGORY:
Film Craft: Art direction/production design
AWARD:
Gold
ADVERTISER: The Absolut Company
Running Stories - Turning running routes into immersive experiences
AGENCY:
BBH Singapore
BRAND:
BBH
CATEGORY:
Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD:
Gold
ADVERTISER: BBH
