Cadbury Celebrations - "Not Just A Cadbury Ad" by PHNX Tribute 2021

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TitleNot Just A Cadbury Ad
Agency
Campaign Not Just A Cadbury Ad
Advertiser Mondelez India
Brand Cadbury Celebrations
PostedJune 2021
Product Chocolate gifting
Business Sector Chocolate
Story The pandemic of 2020 hit the small business owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone.
Media Type Case Study
Length
Chief Creative Officer
Copywriter
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Copywriter
Creative Director
Copywriter
Creative Director
Art Director
Vice President (VP)
Client Services Director
Wavemaker India Shekhar Banerjee - Chief Client Officer and West Head
Strategy Faheem Merchant - Business Director