Bristol Myers Squibb - "ForYourPain (Film)" by PHNX Awards 2022

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TitleForYourPain (Film)
Campaign #ForYourPain
Advertiser BRISTOL MYERS SQUIBB
Brand Bristol Myers Squibb
Date of First Broadcast/Publication 2021 / 10
Product Orencia
Business Sector Health & Pharmaceutical Products
Story Rheumatoid arthritis patients can suffer anxiety and depression, because the people around them don't understand their condition. This anxiety cause them to abandon their rehabilitation. BMS and Fundación FER created a fun way to spread awareness and help patients involve their loved ones in their rehab: #ForYourPain, the first dance challenge designed to serve as therapy for patients with rheumatoid arthritis. The choreography was based on rehabilitation exercises, endorsed by physiatrists, for patients to carry out their rehabilitation.
Media Type Case Study
Length
Chief Creative Officer
Art Director
Art Director
Copywriter
Copywriter
Editor
Media Director
Account Director
Planning Director