PHNX Awards

Creative Award

Paris, France

Update

Pepsi - "Better With Pepsi"

Alma

4171

Title	Better With Pepsi
Agency	Alma
Campaign	#BetterWithPepsi
Advertiser	PepsiCo Inc.
Brand	Pepsi
Date of First Broadcast/Publication	2021
Business Sector	Soft Drinks, Tonics
Philosophy	For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
Media Type	Case Study
Length	123 seconds
Production Company	Carbo Films
VP of Marketing	Todd Kaplan
Senior Director of Marketing	JP Bittencourt
Creative Chairman & CEO	Luis Miguel Messianu
President & Chief Creative Officer	Alvar Suñol
Creative Director	Daniel Correa
Creative Director	Bruno Trad
Group Account Director	Meg Valls
VP of Operations	Michelle Headley
VP, Director of Production	Yeyo Marquez
Executive Producer	Jay Rivera
Associate Strategic Planning Director	Paula Villalobos
SVP, Head of Strategy	Angela Rodriguez
Photographer	Marçal Vaquer
Paper Artist	Raya Sader
Retoucher	Juary Leocadio