Zavarovalnica Sava - "When Loneliness Calls (film)" by PHNX Awards 2022
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| Title | When Loneliness Calls (film) |
| Agency | Luna \ TBWA |
| Campaign | WHEN LONELINESS CALLS |
| Advertiser | Zavarovalnica Sava |
| Brand | Zavarovalnica Sava |
| Date of First Broadcast/Publication | 2020 / 5 |
| Product | Assistance service |
| Business Sector | Consumer & Public Services |
| Story | Insurance company Sava, following their positioning statement ‘Never alone’ implemented an initiative ‘The call of Loneliness’ with the aim to provide their employees in call centers with the right training and knowledge for dealing with people in mental distress. Together with coaching professionals and psychologists they developed a special educational program, where Sava’s call center employees learned how to properly react when they received a call from someone in distress – a difference, sometimes even between life or death. After the program was implemented and the first positive results seen, we wanted to encourage other companies with call centers to join as well. But they needed to understand the problem first. That’s why we created a special web experience, where the CEOs and managers could experience what their employees must go through when they take a call. |
| Media Type | Case Study |
| Length | |
| Creative Director | Janez Rakuscek |
| Creative Director | Medeja Krasevec |
| Art Director | Damijan Penic |
| Copywriter | Medeja Krasevec |
| Social Media Manager | Jusa Fabjan |
| PR manager | Patricija Premrov |
| UX Designer | Damijan Penic |
| Account Manager | Sanja Hudin |
| Advertising Manager | Gregor Lednik |
| Advertising Manager | Katja Grusovnik |