Telefónica Germany / o2 Deutschland - "The Visible Net Photography" by PHNX Awards 2022
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| Title | The Visible Net Photography |
| Campaign | The Visible Net |
| Brand | Telefónica Germany / o2 Deutschland |
| Date of First Broadcast/Publication | 2022 / 12 |
| Product | o2 |
| Story | It has never been harder to convince people. No matter if it’s news, science or marketing, people have a hard time believing what they are told. This is a problem. Especially for telco providers when they want to communicate their most precious asset: their network. The communication relies heavily on proofs, tests and awards – and the belief of the people in it. That’s why we went one step further. And made the invisible visible. To give people the best quality proof ever. Introducing: “The visible net”. The world’s first 5G network made visible. A unique data visualization campaign that unifies real network data, cutting-edge technology and photography. And that turns 5G into art. We went to various locations all across Germany ¬– from small towns to the biggest cities – and measured our 5G network using network analysis apps. A transmitter sent the raw data to a computer, where an algorithm translated the network data into light. The light data was then transmitted to a control box attached to a 10-metre LED pole hanging underneath a heavy-duty drone. The better the net, the more LEDs were activated. The drone flew artistic flight paths. Each of them was specially conceptualized on set to play to the strength of every location. Using long exposure technique, famous photographer Kai-Uwe-Gundlach was able to capture these paths – and created unique photo motifs showing our awarded 5G network. The photos became the focal point of our campaign. They were used as print ads and OOH motifs all across Germany. The shapes of the bars even became the central design element of the whole 5G communication for the brand and are still in use today. In various product offers, on the website and of course in the social web. |
| Film Production Company | BWGTBLD |
| Editing Company | Pirates 'n Paradise Berlin |
| Recording | Studio Loft Tonstudios |
| Post-Production | Pirates 'n Paradise Berlin |
| Grading | No8 |
| Sound Design / Music Company | Studio EL |
| Media Agency | Havas Media Germany |
| Influencer Marketing Agency | Intermate Media |
| Telefónica Germany / o2 Deutschland | Wolfgang Metze, Chief Consumer Officer |
| Telefónica Germany / o2 Deutschland | Michael Falkensteiner, Director Brand & Marketing Communications |
| Telefónica Germany / o2 Deutschland | Brigitte Giels, Head of Competence Center Communication |
| Telefónica Germany / o2 Deutschland | Nikolaus Lemli, Principal End to End Communications |
| Telefónica Germany / o2 Deutschland | Stefanie Welter, Senior Marketing Communications Manager |
| Telefónica Germany / o2 Deutschland | Rafael Binczyk, Senior Brand Manager |
| Telefónica Germany / o2 Deutschland | Tobias Jacob, Senior Media Manager |
| Telefónica Germany / o2 Deutschland | Nadine Zich, Senior Digital Content & Social Media Manager |
| Telefónica Germany / o2 Deutschland | Franziska Günster, Customer Base Management |
| Telefónica Germany / o2 Deutschland | Tobias Schubert, Manager Trade Marketing |
| Telefónica Germany / o2 Deutschland | Sami Abubaker, Trade Marketing Manager |
| Telefónica Germany / o2 Deutschland | Gerald Huber, Radio & Transport Senior Innovation Manager |
| Telefónica Germany / o2 Deutschland | Andreas Jochums, Senior Product Manager Postpaid |
| SERVICEPLAN GROUP | Alex Schill, Global Chief Creative Officer |
| SERVICEPLAN GERMANY | Lars Holling, Managing Partner |
| SERVICEPLAN GERMANY | Leif Johannsen, Managing Creative Partner |
| SERVICEPLAN GERMANY | Patrick Matthiensen, Managing Creative Partner |
| SERVICEPLAN GERMANY | Saskia Kroschewski, Client Service Director |
| SERVICEPLAN GERMANY | Benedikt Bermel, Account Manager |
| SERVICEPLAN GERMANY | Anna-Lena Munsch, Junior Account Managerin |
| SERVICEPLAN GERMANY | Pavel Bondarenko, Creative Director Art |
| SERVICEPLAN GERMANY | Daniel Steller, Creative Director Text |
| SERVICEPLAN GERMANY | Martin Gillen, Senior Copywriter |
| SERVICEPLAN GERMANY | Finnja Skornia, Senior Art Director |
| SERVICEPLAN GERMANY | Tudor Cucu, Senior Art Director |
| SERVICEPLAN GERMANY | Steven Hartmann, Junior Copywriter |
| SERVICEPLAN GERMANY | Theresa Fechler, Art Director |
| SERVICEPLAN GERMANY | Melanie Ruf, Intern Copy |
| SERVICEPLAN GERMANY | Marcel Droß, General Manager |
| SERVICEPLAN GERMANY | Denise Ackermann, Account Director |
| SERVICEPLAN GERMANY | Lea Soika, Senior Account Manager |
| SERVICEPLAN GERMANY | Max Seidler, Creative Director Text |
| SERVICEPLAN GERMANY | Melanie Raphael, Creative Director Art |
| SERVICEPLAN GERMANY | Oleg Friesen, Senior Motion Designer |
| SERVICEPLAN GERMANY | Robert Fäßer, Junior Motion Designer |
| NEVEREST | Katrin Habermann, Senior Producer |
| BWGTBLD | Jakob Preischl, Executive Producer |
| BWGTBLD | Gernot Jurisch, Producer |
| BWGTBLD | Mau Morgó, Director |
| BWGTBLD | Jan Malvin Brinkmann, DOP/Editor/Online |
| Studio Gundlach | Kai-Uwe Gundlach, Photographer |
| Pirates 'N Paradise | Anne Reiners, Producer |
| Pirates 'N Paradise | Benjamin Kempe, Senior Editor/Motion GFX |
| Havas Media Germany | Michael Sack, Account Director |
| Havas Media Germany | Freya Strohmeier, Group Head |
| Havas Media Germany | Marina Größl, Consultant Omnichannel |
| Havas Media Germany | Jacqueline Roth, Consultant |
| Intermate Media | Elisa Antonia Schrader, Senior Project Managerin |
| Intermate Media | Finja Grieme, Project Manager |