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Creative Award
Paris, France
SingleCut Beersmiths - "SingleCut Notes IPA" by PHNX Awards 2022

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TitleSingleCut Notes IPA
Agency
Campaign SingleCut Notes IPA
Advertiser SingleCut Beersmiths
Brand SingleCut Beersmiths
Date of First Broadcast/Publication 2021 / 7
Business Sector Alcoholic
Story Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.
Media Type Packaging Design
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Market Canada, United States
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