Dove - "The Real Cost of Beauty" by PHNX Awards 2023
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| Title | The Real Cost of Beauty |
| Agency | Razorfish |
| Campaign | The Real Cost of Beauty |
| Advertiser | Unilever |
| Brand | Dove |
| Date of First Broadcast/Publication | 2022 / 10 |
| Product | Brand purpose |
| Business Sector | Hygiene & Personal Care Products |
| Story | Every year, 66+ million Americans experience appearance hate – an epidemic of discrimination and self-hatred caused by toxic beauty standards. Appearance hate has an annual economic impact of $500+ billion, including severe physical and mental health effects, lost employment and productivity, low educational achievement, and even mortality. It’s not just an individual issue; it’s a public health crisis. But to drive real change, audiences need more than shocking statistics - they need to care. So we turned up the volume on a silent epidemic and showed that when it comes to “The Real Cost of Beauty," young people pay the biggest price. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Anthony Yell |
| Executive Creative Director | John Antoniello |
| GVP User Experience | Chad Hessoun |
| Creative Director | Michael Emerson |
| Creative Director | Daniel Portuga |
| Design Director | Cassie Meyers |
| Associate Creative Director | Eleni Tzaneros |
| Art Director | Christopher Rogan |
| Strategy | Malavika Rao, GVP |
| Strategist | Hailey Hirano |
| Strategist | Meera Shahin |
| Engineering | James Dawson, Associate Director |
| Senior Engineer | Spencer Colaco |
| GVP Social Media | Jessica Manfredi |
| Social Media Strategist | Megan McNiffe |
| VP Group Executive Producer | Jenny Lee |
| Executive Producer | Amber Richardson |
| Director | Anne Hollowday |
| Director of Photography | Adam Carboni |
| GVP Client Partner | Hetal Patel |
| VP Client Partner | Kyla Grant |