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Creative Award
Paris, France
Durex - "Histoire de se faire plaisir (Board)" by PHNX Awards 2023

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TitleHistoire de se faire plaisir (Board)
Agency
Campaign Histoire de se faire plaisir
Advertiser Reckitt Benckiser
Brand Durex
Date of First Broadcast/Publication 2022 / 10
Product LUB
Business Sector Hygiene & Personal Care Products
Story "Histoire de se faire plaisir": the first customisable erotic audio podcast. In the continuity of unique advertising formats such as "Sex Happiness" and the "Nude Show", the right to pleasure is once again asserted. An interactive erotic audio experience in partnership with influencer MerciBeauCul, who lends her pen and her voice to put the spotlight on lubricant, a product that still oscillates between ignorance, misunderstanding and preconceived ideas. More than thirty stories for all tastes, all sexual orientations, all levels of knowledge.
Media Type Case Study
CEO Cécile Bitoun
DC Emmanuel Bougnères
STRATEGIC PLANNERS Marion Mondoloni et Samuel Pain
CREATIVE TEAM Carrie Tang, Aleksandr Bobrov, Sébastien Cuypers
AGENCY PRODUCER Anthony Raton
PROJECT MANAGER Lou-Annah Bianchi
INFLUENCE Raphaëlle Alexandre
Merci Beau Cul Léa Toussaint
DIGITAL CONSULTANT Alexandre Dulau
PRODUCTION Merci Michel
ASSOCIATE Adrien Pin
AD Antoine Menard
PRODUCTION DIRECTOR Mathieu Domingues
DIGITAL PRODUCER Lou Icart
CEO/Productrice Margot Tutin
Sound design Marine Pigeon
MIXING Christophe Gadonna