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Creative Award
Paris, France
Hyundai - "Tech Support With Sosie: Bluelink" by PHNX Awards 2023

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TitleTech Support With Sosie: Bluelink
Agency
Campaign Your Dad Is Going Electric
Advertiser Hyundai Motor America
Brand Hyundai
Date of First Broadcast/Publication 2023 / 1
Product Hyundai IONIQ 6
Story To support the launch of the IONIQ 6, we created a series of TikToks that tapped into the relationship between father and daughter Kevin and Sosie Bacon. Leveraging current trends and tropes popular to TikTok, our talent brought features and their personalities of the embarrassed daughter and the cringey dad who went EV to life, all to show that if the dads are going electric, maybe you should too?
Length
Music Company Jose Munoz, President & Global COO; Randy Parker, CEO; Barry Ratzlaff, Chief Customer Officer; Angela Zepeda, Chief Marketing Officer; Kate Fabian, Director of Marketing; Barney Goldberg, Executive Creative Director; Ryan Scott, Group Creative Director; Jeff Bossin, Group Creative Director; Lori Martin, Group Creative Director; Ryan Simpson, Creative Director; Nicole Macey, Senior Art Director; Matt League, Senior Copywriter; Anne Krisl, Art Director; Matt Fink, Copywriter; Nicolette Spencer, Head of Content Production; Melissa Moore, Executive Producer; Kira Linton, Executive Producer; Michelle Sapanaro, Group Account Director; Bryan Di Biagio, Account Director; Dominique Branham, Account Supervisor; Cindy Scott, Chief Strategy Officer; Skyler Wallace, Brand Strategy; Speck+Gordon, Production Company; Cut+Run, Editorial Company; Company 3, Color; AFX Creative, Online/VFX; Lime, Mix/Record Studio; LSD, Sound Design Company; Caya Music & Sound