A targeted advertisement

by Maud Largeaud , AdForum

How to collect funds for an association helping homeless people? Sun MRM has made a real-false real estate ad in a dedicated website to face the users looking for a home to this reality.

TitleHouse
Title (original language)Casa
Agency
Campaign House
Advertiser Ihdi Estação Bem-Estar
Brand Ihdi Estação Bem-Estar

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PostedJune 2009
Product Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Digital
Length
More InformationSubscribers Only