Drivers often put their parking ticket in the mouth as they drive off. Wrigley has decided to use this media to create a more pleasant experience in adding a layer of mint on the parking tickets together with the message “Surprising fresh taste”. This operation has been made to promote, with success, the new Extra polar mint gum.
| Title | Mint Parking Tickets |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | Mint Parking Tickets |
| Advertiser | Wm Wrigley Jr. Co. |
| Brand | Extra Professional |
| Posted | May 2011 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | Ch.....an Mo....tz Subscribers Only |
| Chief Creative Officer | Se.....an Ha....ck Subscribers Only |
| Executive Creative Director | C....en B..k Subscribers Only |
| Copywriter | I...el Ca....na Subscribers Only |
| Art Director | M....el Pl.....ahn Subscribers Only |
| Art Director | G....vo Vi......ias Subscribers Only |