Alternative media with parking tickets

Wrigley makes a tasty promotion

Drivers often put their parking ticket in the mouth as they drive off. Wrigley has decided to use this media to create a more pleasant experience in adding a layer of mint on the parking tickets together with the message “Surprising fresh taste”. This operation has been made to promote, with success, the new Extra polar mint gum.

TitleMint Parking Tickets
Campaign Mint Parking Tickets
Advertiser Wm Wrigley Jr. Co.
Brand Extra Professional

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PostedMay 2011
Business SectorSubscribers Only
Media Type Case Study
Chief Creative Officer Subscribers Only
Chief Creative Officer Subscribers Only
Executive Creative Director C....en B..k Subscribers Only
Copywriter I...el Subscribers Only
Art Director M....el Pl.....ahn Subscribers Only
Art Director G....vo Vi......ias Subscribers Only