Experience the test-drive.

Mercedes advertises during flights.

Mercedes wanted to make its potential customers feel the acceleration of the new Mercedes C 63 AMG in a new way. In-flight movies have been broadcast during the take-off in Emirates planes putting the passengers in the role of the driver, pushed back by the acceleration. They have almost experienced a real test drive. Mena Cristal and more recently Dubai Lynx have awarded this innovative concept served by a film created for a specific support.
TitleEmirates Take Off
Agency
Campaign Emirates Take Off
Advertiser Daimler AG
Brand Mercedes

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