| Title | Emirates Take Off |
| Agency | Impact BBDO |
| Campaign | Emirates Take Off |
| Advertiser | Daimler AG |
| Brand | Mercedes |
| Posted | February 2011 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | F...d A...l M...k Subscribers Only |
| Creative Director | J...ie M...is Subscribers Only |
| Creative Director | J...my So....rn Subscribers Only |
| Copywriter | G...t M....th Subscribers Only |
| Copywriter | D...en M...ll Subscribers Only |
| Copywriter | J...my So....rn Subscribers Only |
| Production Company | Bo....wn Subscribers Only |
| Director | O..r A...s Subscribers Only |
| Executive Producer | S...e M...in Subscribers Only |
| Art Director | A...ej Ar......vic Subscribers Only |
| Art Director | M..k H..d Subscribers Only |
Experience the test-drive.
Mercedes wanted to make its potential customers feel the acceleration of the new Mercedes C 63 AMG in a new way.
In-flight movies have been broadcast during the take-off in Emirates planes putting the passengers in the role of the driver, pushed back by the acceleration. They have almost experienced a real test drive. Mena Cristal and more recently Dubai Lynx have awarded this innovative concept served by a film created for a specific support.