Trendy Advertising Recycling

CSR and billboards

Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.

TitleGreen is the new black
Agency
Campaign Heineken Green Bags - Méndez & Co.
Advertiser Méndez & Co.
Brand Méndez & Co.

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Media Type Case Study