Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.
|Title||Green is the new black|
|Agency||J. Walter Thompson San Juan|
|Campaign||Heineken Green Bags - MÃ©ndez & Co.|
|Advertiser||Méndez & Co.|
|Brand||Méndez & Co.|
|Business Sector||Subscribers Only|
|Media Type||Case Study|