Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.
| Title | Green is the new black |
| Agency | J. Walter Thompson San Juan |
| Campaign | Heineken Green Bags - Méndez & Co. |
| Advertiser | Méndez & Co. |
| Brand | Méndez & Co. |
| Posted | February 2010 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |