Wake up and hear the coffee

When music helps you appreciate your brew

by Maud Largeaud , AdForum

Aural marketing has been used for a while now to enhance brand image and encourage sales. But now the field of sensory marketing is expanding to boost consumers’ enjoyment of the things they buy. Take these Colombian coffee producers, who with the help of the local branch of McCann Worldgroup – not to mention an expert in psychology and multisensory experiences – created a way of making coffee even more pleasurable. The result is a hypnotic blend of music and images designed to enhance your senses and make a sip of Colombian coffee a mind-blowing experience no matter where in the world you happen to be.