Many gardeners claim that if you sing or chat to your plants, they grow taller and stronger. Working on this theory, brewer Inbev in Germany installed giant amplifiers in the fields of hops destined to go into its iconic Beck’s beer. The speakers were linked to a mobile studio in which people could see the hops and entertain them with songs and talk. Some even flirted with the hops, which is frankly weird. Nevertheless, the subsequent harvest was magnificent and resulted in a new beer: Beck’s Soundpils. |
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| Title | Beck's Soundpils |
| Agency | Serviceplan Campaign |
| Campaign | Beck's Soundpils |
| Advertiser | AB Inbev |
| Brand | Beck's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Marketing Director | A...ud H...et Subscribers Only |
| Marketing Manager | S....ne K..p Subscribers Only |
| Managing Partner | M...us K...er Subscribers Only |
| Managing Partner | T...as H...n Subscribers Only |
| Managing Partner | F....an K...tz Subscribers Only |
| Managing Director | L..s H....ng Subscribers Only |
| Account Manager | S....na Sc....tz Subscribers Only |
| Account Manager | M...ah Ka....nn Subscribers Only |
| Designer | Se.....en St....au Subscribers Only |
| Copywriter | Ja....ik Sc.....er Subscribers Only |
| Copywriter | M...s Ad....zel Subscribers Only |
| Art Director | S..e H...en Subscribers Only |
| Copywriter | ..y Ch......rty Subscribers Only |
| Art Director | Su.....an Wa....re Subscribers Only |
| Director | J....ey L..k Subscribers Only |
| Director | B...d Po....dt Subscribers Only |
| Director of Photography (DOP) | C...s Mc.....ck Subscribers Only |
| Music | E....me M...k Subscribers Only |
| Music Producer | Se.....an S....�er Subscribers Only |
| Head of Production | P....ck Vol........bach Subscribers Only |
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