We’ve all been there. “And the murderer is…” CRUNCH crunch CRUNCH! Yep, you (or the person right next to you) decided to attack a crispy snack at a crucial moment. And as we all know, you can’t hear a thing when you’re crunching and watching at the same time. But Lay’s and its agency Happiness in Saigon have come up with a solution to this pressing problem: Crispy Subtitles. After recording 178 hours of munching sounds from all around the world, they fed them to an AI, which helped them come up with an amazing new application. Download Lay’s Crispy Subtitles, and each time it “hears” your crunching noises, it ensures that subtitles appear on the screen. So you can find out who the murderer is after all. Or what that big declaration of love sounded like. In fact, you need never miss a vital plot point again. Unless you fall asleep while binge-watching, of course. |
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Title | Lay's Crispy Subtitles (Case Film) |
Agency | Happiness / An FCB alliance |
Campaign | Lay's Crispy Subtitles |
Advertiser | PepsiCo Inc. |
Brand | Lay's |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Digital |
Length | |
More Information | Subscribers Only |
Head of Marketing | .u ..i N..c ..e Subscribers Only |
Marketing Manager | ..n .e Subscribers Only |
Executive Creative Management | A..n C....ti Subscribers Only |
Chief Creative Officer | Ge....ey H....on Subscribers Only |
Executive Creative Director | G....ory T...ca Subscribers Only |
Executive Creative Director | M..c R....rd Subscribers Only |
Concept | M....as Le....le Subscribers Only |
Concept | T...as Ca....le Subscribers Only |
Creative Team | M....as Le....le Subscribers Only |
Creative Team | T...as Ca....le Subscribers Only |
Creative Team | N..k St......ano Subscribers Only |
Copywriter | L..n ..h H...h Subscribers Only |
Copywriter | N...a T..n Subscribers Only |
Copywriter | ..e Ver........ulen Subscribers Only |
Designer | D...s L....rs Subscribers Only |
Designer | A...ia Be....ah Subscribers Only |
Art & Motion | T..c ..i H...g ..h Subscribers Only |
Art & Motion | T..y P..m V...g ..o Subscribers Only |
Motion & Editing | T...g T..i T...h Subscribers Only |
Motion & Editing | R...e F...r Subscribers Only |
Motion & Editing | S..h Mi.....sen Subscribers Only |
Head of Performance | N..t ..i Subscribers Only |
Performance & Data Planner | T..n P..n ..m Subscribers Only |
Strategic Planner | L..h N...ễn Subscribers Only |
Account Management Team | ..n N...en Subscribers Only |
Account Management Team | N..c .e Subscribers Only |
Account Management Team | .n N...ễn Subscribers Only |
Account Management Team | G...g ..o Subscribers Only |
Producer | B..t V...e M...e Subscribers Only |
Platform Analyst | ..c N...en Subscribers Only |
Community Outreach | H..u P..n ..c Subscribers Only |
Production Company | B...s In.....ive M...r S...io Subscribers Only |
Head of Technology | T...as Co....rs Subscribers Only |
Digital PM | J..i A....rt Subscribers Only |