| Virgin Atlantic created its "Land Happy" campaign to tout the benefits of its Upper Class service on flights between London and Johannesburg and used popular Mr. Men cartoon characters to get the point across.
Knowing that the great majority of passengers normally reach their destination tired, fatigued and grumpy, Virgin wanted to convey how with Upper Class amenities of flat beds, massages and gourmet meals served on board could really turn things around for its passengers. Using outdoor, a 5-part radio serial, direct mail books, and character profiles on Facebook, the campaign emphasized how the Upper Class experience produces a transformed and refreshed arriving passenger. After a year seats were fully booked, no doubt transforming the airline's top Mr. Man i |
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| Title | Land Happy |
| Agency | Network BBDO |
| Campaign | Land Happy - Virgin Atlantic |
| Advertiser | Virgin Atlantic |
| Brand | Virgin Atlantic |
| Posted | April 2013 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Copywriter | S...e G..l Subscribers Only |
| Copywriter | G..y .u T..t Subscribers Only |
| Illustrator | J...n M....rs Subscribers Only |
| Executive Creative Director | J...an W..t Subscribers Only |
| Art Director | B...t S...er Subscribers Only |
| Art Director | M....na O....elly Subscribers Only |
| Agency Producer | C....on M...i Subscribers Only |
| Agency Producer | S...t A...en Subscribers Only |
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