TitleThe Circles
Campaign Dips: Made for Each Other - Frito Lay
Advertiser PepsiCo Inc.
Brand Frito-Lay

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About Goodby Silverstein & Partners

We are a creative company that puts people at the center of everything we do.
Our objective is the creation of tiny reactions in people’s heads after they interact with our ideas.
We start by unlearning all the knee-jerk, familiar solutions to a problem and seeing it with fresh eyes.
Then we rely on contact with real people in the real world to point us in the right direction. We never skip this step.
The result is something so interesting that people actually seek it out and want to spend time with it. 

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