34 million people pass Piccadilly Circus every year. How can an advertiser distinguish itself there? It is related with the perspective. McDonald's and its agency have created a lighting moving poster with which each walker had the possibility to interact in presenting himself |
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| Title | Piccadilly Circus |
| Agency | Leo Burnett |
| Campaign | Piccadilly Circus - McDonald's |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | December 2009 |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Creative Director | Jo....an B...ey Subscribers Only |
| Creative Team | M...y V...i Subscribers Only |
| Creative Team | G...y M...s Subscribers Only |
| Producer | C...re T...or Subscribers Only |
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