| Ogilvy has chosen to trick victims with hidden camera in crushing their cars on parking due to the high traffic in Paris and on behalf of an “unknown” new authority. Films have been posted on the internet revealing at the end it was an operation for Europcar easy rental service offer: Autoliberté. | |
| Title | Crush Hour |
| Agency | Ogilvy |
| Campaign | Crush Hour |
| Advertiser | Europcar |
| Brand | Autoliberté Europcar |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Post Production | Nightshift |
| Music | S...io Ap....os Subscribers Only |
| Sound Production | T....ki Subscribers Only |
| Production Company | Mo....lk Subscribers Only |
| Director | G...av Jo.....on Subscribers Only |
| Agency Producer | A....ne B...t Subscribers Only |
| Copywriter | Be....in De....ne Subscribers Only |
| Art Director | Em....el Bo.....es Subscribers Only |
| Executive Creative Director | C...s G....tt Subscribers Only |
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