| A PDF file whatever its weight saves a document and thus, can save a tree. However PDF file can be printed. WWF and its agency Jung von Matt have decided to create a new file format to save documents, but without printing them. The WWF Format is free, looks like a pdf, but can’t be printed. It has began to be used and thus spread through the internet world ensuring promotion also for the WWF brand. The internet green revolution is up to us.
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| Title | Save as WWF Format |
| Agency |
Jung von Matt/365
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| Campaign |
Save as WWF Format
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| Advertiser |
WWF
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| Brand |
WWF
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| Posted | May 2011 |
| Business Sector | Subscribers Only |
| Media Type |
Digital
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| Chief Creative Officer |
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| Creative Director |
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| Executive Creative Director |
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| Art Director |
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| Art Director |
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| Copywriter |
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| Copywriter |
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