| Mercedes-Benz has experimented a new way to convince drivers of the efficiency of their PRE-SAFE® precrash system which detects obstacles and dangers and makes eventual emergency stops quickly. At crossing with a poor visibility, screens have been set up showing as a film the other road (as a window) demonstrating people that danger was often closer than you could imagine. This Ambient campaign has received several recognitions this year.
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| Title | Transparent Walls |
| Agency |
Jung von Matt/365
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| Campaign |
Transparent Walls
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| Advertiser |
Daimler AG
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| Brand |
Mercedes-Benz
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| Posted | July 2011 |
| Business Sector | Subscribers Only |
| Media Type |
Ambient
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| Art Director |
Be....in B...e Subscribers Only
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| Art Director |
Fr.....co Ga.....an Subscribers Only
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| Art Director |
A....ns C...en Subscribers Only
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| Art Director |
D...an P..a Subscribers Only
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| Chief Creative Officer |
A...n J...um Subscribers Only
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| Creative Director |
S...ha H...e Subscribers Only
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| Copywriter |
F....an Ho....nn Subscribers Only
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| Copywriter |
Ja......rik S...lz Subscribers Only
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| Copywriter |
H....ng R...rt Subscribers Only
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