Vienna Model Makers Fair - "The Smallest Campaign"

Ogilvy & Mather

Ogilvy & Mather Vienna, Austria

8264

The budget was limited to promote the Vienna Model-Makers Fair. Miniatures posters and citlights in the a small scall were placedin the city a week before the event to inspire people to visit the Fair. The tiny scale had a beneficial impact motivating people to look closely at the details. The organizers recorded an increase in visitors numbers on the previous years.
Title	The Smallest Campaign
Agency	Ogilvy & Mather
Campaign	The Smallest Campaign
Advertiser	Reed Messe Wien
Brand	Vienna Model Makers Fair
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Posted	October 2011
Business Sector	Subscribers Only
Media Type	Case Study