Air New Zealand becomes the first international airline to offer ‘Share and Earn’ to UK customers
Air New Zealand’s UK customers can now earn cashback through an innovative fandistribtuion programme that rewards users for social media recommendations of its 777-300 Premium Economy Spaceseat™ experience.
In a UK first, customers registered for the ‘Share and Earn’ trial airnewzealand.fandistribution.com will get £50 cash for every share via Facebook, Twitter, email or blogs that directly result in a Premium Economy booking for the airline up until 16 May 2012.
The trial has been launched in partnership with UK marketing agency www.digitalanimal.com and forms part of their new Premium Enjoyment advertising campaign which was developed by UK advertising agency www.albionlondon.com and shows the Premium Economy cabin and Spaceseat™ from a third party view point – through the eyes of a liberated traveller.
At the heart of the digital ads is an interactive panoramic of the Premium Economy cabin called SeatView from where the customer can explore the space both horizontally and vertically and click on hot spots that reveal product service points. Demo here.
The carriers award-wining Premium Economy Spaceseat™ was introduced onto the London – Los Angeles – Auckland route in April last year. The unique 2-2-2 cabin configuration and hard-back shell design of the seat, which reclines into itself, has been described as more akin to Business Class and has since gone on to win a Wallpaper* Magazine Design Award (Best Air Style) and helped the airline land the 2011 Skytrax Award for Best Premium Economy.
Chris Myers, Air New Zealand’s General Manager, Europe commented: “Since we introduced the new Premium Economy on the London route our customers have been sharing some great experiences with us, this is their chance to tell their friends and family about it too and hopefully get something back for it.”
Full terms and conditions for the Share & Earn programme can be viewed at: http://airnewzealand.fandistribution.com/#/terms-and-conditions