| ANAR (Aid to Children and Adolescents at Risk) protects children and teenagers. This Association along with Grey Madrid have decided to promote ANAR’s dedicated hotline to children -but in a way that the message being displayed would address only children, and without the knowledge of the adult and/or perhaps aggressor who is accompanying them. The optical effects of the billboard enables two different views corresponding to the height of the person and thus from what point of view they are coming from (i.e adult (taller view) Vs child(shorter view)) and two different messages. | |
| Title | A message only for children |
| Agency | Grey Madrid |
| Campaign | A Message Only For Children |
| Advertiser | The Anar Foundation |
| Brand | The Anar Foundation |
| Posted | May 2013 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
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