Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver. Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.
Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.
In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”.