| Mimi Foundation is convinced that cancer must be fought not only on the medical front but through the well-being and optimism of patients. They have to struggle with the physical suffering and the emotional stress even in the eyes of their relatives. Leo Burnett France who have supported the foundation for the past 4 years, have come up with the idea of offering the patients a break and a short moment of escape through a unique makeover experience. 20 patients have participated in a special photo shoot. The photos were taken at the exact moment they discovered their transformation, surprised, laughing, giggling or simply smiling. The pictures were first released in a private exhibition for the patients, and then, gathered in a book showing the transformed portraits, where you can also discover the story of each person. A very emotional and sensitive film presents the project and enables to share the action in a positive way | |
| Title | If Only For A Second |
| Title (original language) | Ne serait-ce qu'une seconde |
| Agency | Leo Burnett Paris |
| Campaign | If Only For A Second |
| Advertiser | Mimi Foundation |
| Brand | Fondation Mimi |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Branded Content |
| Length | |
| Advertising Manager | M...am U...ns .e Sc....en Subscribers Only |
| Advertising Manager | Ma....ne W...er Subscribers Only |
| Executive Creative Director | X...er Be.....ard Subscribers Only |
| Art Director | St.....nie Th.....on Subscribers Only |
| Copywriter | St....ane G....rt Subscribers Only |
| Account Manager | E...e Z..i B..t Subscribers Only |
| Account Manager | C...ile B...t Subscribers Only |
| Account Manager | V....io Pa.....ini Subscribers Only |
| Art Buyer | C...re S...y Subscribers Only |
| Photographer | V....nt D...n Subscribers Only |
| Production Company | Pr.....ous Subscribers Only |
| Producer | P...re M...us Subscribers Only |
| Director | C...n Beu.......ter Subscribers Only |
| Agency Producer | El.....th B...te Subscribers Only |
| Agency Producer | A....ne G....rd Subscribers Only |
| Post Production | Fra......rvé M..c Subscribers Only |
| Post Production | A....ne D....rt Subscribers Only |
| Post Production | S...ie L...r Subscribers Only |
| Music | Pr.....ous Subscribers Only |
| Music | L....nt F...rd Subscribers Only |
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