TitleToday is Pretty Great (30)
Campaign One More Thing to Love About Today
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Business SectorSubscribers Only
Media Type Television
MarketSubscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Executive Creative Director J...n Sp....ng Subscribers Only
Head of Production G..y Pa....ff Subscribers Only
Creative Director C...k Bl.....ll Subscribers Only
Creative Director ..n Pa......ros Subscribers Only
Creative Director G..e C...g Subscribers Only
Creative Director B...a M...on Subscribers Only
Executive Producer I....ra C....er Subscribers Only
Producer J..k E....en Subscribers Only
Production Company R...it C....nt Subscribers Only
Director j....on k....ja Subscribers Only
Editing Company L..t P...et Subscribers Only
Artist V....ge T....le Subscribers Only

About RPA

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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